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About Drayton Bird: World famous entrepreneur, author and advertising man. He has worked with the world’s leading brands, incl. American Express, Virgin, Mercedes and 4 of the largest Advertising Agency networks. He has lectured in 43 countries and at the top business schools in the world, incl. INSEAD, Columbia, New York and London Business School. Advertising legend David Ogilvy said he “knows more about direct marketing than anyone in the world”.
His latest venture is EADIM, the European Academy of Direct and Interactive Marketing, the first pan-European provider of professional marketing qualifications recognised throughout Europe (more information at www.eadim.com)
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