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Michael Merrick Crooks, is founder of Crooks Advertising Alliance a creative strike-force specializing in creative problem-solving as it relates to advertising and promotional marketing. A Battle Creek, MI native, Crooks is a Cub Scout leader and Little League Baseball coach. For more unique marketing articles, visit www.CrooksAdvertising.com and sign up for his free newsletter, CrooksView Creative Digest. Or visit the most authoritative website in the world on the subject of waterless tattoos: www.WaterlessTattoos.com |
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Comments on all articles by Michael Crooks (907)     Michael Crooks    Goody Bag Marketing: The "Secret" Tactic Comment by Camille Strate (1,138)   Camille Strate (136 days 5 hours ago.) EXCELLENT! As simple as it sounds, it never occurred to me. Thanks for this 'secret' to marketing. Anonymous: (136 days 4 hours ago.) Dear Camille, You are correct. Much of effective marketing is simple. It just requires proper thought. The problem is, as most of us get older, we forget the simplicity of thought that we had as children and believe that complicated is somehow better. If you implement a promotion based on this thinking, I'd love to hear about it. Warm Regards, Michael Comment by Teresa Ortiz (4,690)   Teresa Ortiz (137 days 21 hours ago.)HI Michael, this is great information! I never thought about it before, but I throw most of the junk away, because it has no real purpose! Great advice for business owners. Well laid out and an interesting read. Blessings to you! Comment by David Cowley (4,074)  David Cowley (139 days 22 hours ago.) Very good information Michael. Lets see, 10 secrets I have to offer are hummmm.... Comment by Robert Melaccio, Sr. (6,527)   Robert Melaccio, Sr. (140 days 1 hour ago.)As a new business owner I will try your approach out and see where it heads. Now all I need to do is discover those 10 secrets? Thanks. Comment by Michael Crooks (907) Michael Crooks (140 days 1 hour ago.)Mr. Melaccio, Give it some thought. I've found that no matter what my client's business, there are "secrets" or inside information that can be shared without giving the farm away. The goal is to establish credibility and expertise. Good luck, sir. Warm Regards, Michael Crooks High School Fundraising: Focus — High School Newspapers Peter Griffin from Imagination Land: (154 days 3 hours ago.) This article was extremely helpful. Michael Crooks: (153 days 4 hours ago.) Peter! I'm glad your found the article helpful. And I sincerely appreciate you posting a note. Warm Regards, Michael Crooks Pens As Effective Promotional Marketing Tools ... Not Giveaways. Michael Crooks from Leslie, MI: (175 days ago.) Dear Frank, Thank you for the input. You obviously know what you're talking about! Frank B from Denver Colorado: (175 days 1 hour ago.) Nice job... & to the point. Effective Marketing For Medical Specialists: Feedack Survey Card Comment by Creative Blogger (5,711)  Creative Blogger (178 days ago.)Excellent advice! Response from Michael Crooks (907) Promote My Company With Word of Mouth Advertising Michael Crooks from Leslie, MI: (188 days 19 hours ago.) Laura, thanks or the feedback. As far as Starbucks goes, given the increased competition from other coffee sources, Starbucks is launching a number of programs aimed at solidifying their niche. Unfortunately, I believe their strategy may place too much emphasis on pricing and not brand building. I believe Starbucks could use an idea such as imprinted messages in the bottom of cups. Taking it a step further, what might help build their brand is to team up with compatible partners with whom they could cross promote. Just a thought. Gain, thank you, Laura for taking the time to comment. Comment by Laura Trahan (32,804)   Laura Trahan (188 days 20 hours ago.) Michael-Great tips! I love the coffee cup one! Too bad Starbucks hasn't thought of it! Of course, they need no help! Thanks for a great read! Promotional Marketing: Success With Goody Bag Marketing Michael Merrick Crooks from Leslie, Michigan: (200 days 21 hours ago.)  Dear Anonymous, As a matter of fact, Goody Bags were effective within the entertainment industry, most notably the Ocsar goody bag. I IRS spoiled the fun in 2005, I believe, when it deemed the bags "earned income" and not gifts. Suddenly, recipients were exposed to income tax liability based on the value of the promotional products in the bag. I believe, the value of the bags had risen to well in excess of $100,000. The idea behind the bag, however, is valid. Get famous people who are well-connected talking about and using a new product and you'll establish the buzz needed to help effectively market a product. On a smaller scale, you want your target market to try your product or service and then talk about your product or service. That's why giving proper thought to what you put in your local goody bag is so important whether it be for a golf outting, opening night of a play or concert series or an open house. If you can't utilize goody bag marketing exactly as I laid out in the article, remember ... it's the concept that contains the real value. Anonymous: (201 days ago.) Great insight on the goodie bag as an efective marketing tool when used strategically! However, do you think the goodie bag is an effective tactiic for entertainers? Promotional Marketing: The Ingraining Technique Anonymous: (213 days 6 hours ago.) Mr. Kocis, I appreciate your comments. I try and look at things differently and then effectively communicate what I "see". Warm Regards, Michael Comment by Michael Kocis (940)  Michael Kocis (213 days 7 hours ago.)Very good Michael, I'm always a bit sceptical with regards to people relating "good marketing ideas" They are usually rehashed schemes that won't produce much. I like your "Ingraining Technique." A fresh approach to connecting a brand to the consumer base. GOP Republican Megaphone Marketing John Grossman from Lansing, MI: (270 days 19 hours ago.) Very well thought out ideas. It all makes perfect sense once you think about it. Problem is, most of us don't have the time ... or don't TAKE the time to think about this stuff like Crooks does. More power to him. Comment by James P Krehbiel (1,339)  James P Krehbiel (278 days 23 hours ago.) Michael, This "megaphone" thing is a great idea! Does this work for Democratic campaigns or is it only effective for Republican? Response from Michael Crooks (907) |
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last updated 12/3/2007 |
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