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Jody Gabourie Jody Gabourie (34)
Jody Gabourie

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12 Articles Total


Get The Most Out Of Your Ezine A newsletter or ezine (electronically sent newsletter) is one of the best marketing tactics you can do. It helps to build your credibility and expertise; it allows you to stay in regular touch with prospects and clients; it gives you a place to... ( added 124 days 2 hours ago.)
Are You Clear About Objectives of Your Marketing Plan? Your marketing plan needs to be based on your objectives or goals. The tactics and strategies that you put in your plan are supposed to "do" something that in turn fulfills the objectives you've outlined. It's impossible to make up a map of... ( added 146 days 3 hours ago.)
A Marketing Calendar is a Must! Okay, you've sat down and created your marketing plan. That's great but there's still one more important step you need to do. You MUST transfer the information in your plan to a marketing calendar. You can use your PDA, a big whiteboard on the... ( added 178 days 2 hours ago.)
Call to Action Ideas to Get Response No marketing communication is complete until you have asked your prospect or client to do something. Whether you are writing an email, a web page, a brochure, a description of a teleseminar, a sales page, a workshop announcement - you need to... ( added 230 days 1 hour ago.)
What's the Best Format for Your Teleseminar? Teleseminars are fast becoming one of the most valuable marketing strategies you can use to grow your opt-in subscriber list, your list of clients and your revenue. The power of teleseminars is that you can connect more readily with your audience... ( added 237 days 9 hours ago.)
What to Twitter About? Twitter is a great marketing tool if you want to keep in touch with people on a quick, "in-and-out" basis. It allows you to build connection with your prospects and clients, as well as direct them to your website and blog for more detailed... ( added 269 days 4 hours ago.)
Get a Correctly Shaped Marketing Funnel The idea is to keep moving people through your marketing funnel. Once they've given you permission to market to them by providing their name and email address, it's up to you to woo them and guide them to a purchase. You do this by ensuring... ( added 286 days 5 hours ago.)
Know Your Core Marketing Strength Many small business owners dislike marketing and do it grudgingly, even though we know it's absolutely key to having any success. There are many reasons why people seem to procrastinate with their marketing: they don't really understand the tactic... ( added 1 year 5 days ago.)
Marketing Framework for a New Business Every business needs a marketing framework - but many new small businesses get confused about which steps they need to take first. I define a marketing framework as the basic structure of your overall marketing action plan that also... ( added 1 year 12 days ago.)
The Importance of Being Consistent In an earlier article I talked about consistency being key to your marketing success. I was talking about the definition of consistency as steadfast adherence to the same principles, course, form, etc. However, there is a second definition of... ( added 1 year 79 days ago.)
Know Thy Target Group! You need to understand who they are and what motivates them. You want to paint a picture of who these people are - their habits, vital statistics (demographics), their character or personality (psychographics) and their buying habits. Let me... ( added 1 year 110 days ago.)
Mini Marketing Action Plans Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient. Some service professionals do have marketing plans for their business, but fail to actually put it into... ( added 1 year 138 days ago.)



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