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Out of Home Advertising Succeeds with a "Can-Do" Attitude Looking around, it's almost hard to tell the out of home advertising industry is in a recession. Yes, numbers are down and vacancies are up. However, this industry continues to prove itself as the creativity and innovation hub of the advertising... ( added 9 days 7 hours ago.)

Media Fragmentation is a Good Thing for Alternative Advertising I want to take a moment to offer some thoughts, suggestions and interesting facts about how -- as buyers, planners and other managers of the media mix -- we may leverage the new-found wealth of media choices to drive greater impact for our... ( added 15 days 5 hours ago.)

In-Car Study Shows Outdoor Advertising and Out of Home Media on the Rise A major media company recently released an update to its 2003 national in-car study. Whether you're selling billboards, street furniture, transit or placed-based media, this report contains useful information covering all segments of alternative... ( added 44 days 14 hours ago.)

The Rise and Rise of Alternative Media With the way the market has been over the past few months, these are exciting times in the world of alternative media. The focus that is being placed on improving online media planning and buying -- allowing media buyers to better navigate the... ( added 51 days 15 hours ago.)

How to Reach the Age 18 and Under Market with Out of Home Advertising The ages 18 and under demographic is an elusive, multi-tasking group. They are also usually very active and mobile, with a variety of activities occupying the bulk of their day. This group can be hard to reach through traditional media forms. Of... ( added 72 days 13 hours ago.)

Alternative Advertising Techniques and Tips to Reach College Students Any advertiser can tell you, college students are an excellent market to target. Experiencing "freedom" for the first time, these young adults are excited about getting to make adult decisions. This including buying their own clothing, food and... ( added 79 days 16 hours ago.)

Alternative Advertising Techniques to Help You Reach Sports Enthusiasts Sports fans can fill up a restaurant, bar or any other place of interest faster than any other demographic. Just head over to a sports bar or pub on a game day and try to find a seat. These enthusiastic fans will crowd into every possible inch of... ( added 93 days 12 hours ago.)

Ten Forms of Alternative Advertising Opportunities You're Not Using (But Should Be) As marketing budgets continue to tighten, people are struggling to find new and innovative advertising and marketing techniques that won't break the bank. Many have turned to online advertising channels. While these options can typically provide... ( added 100 days 12 hours ago.)

Alternative Advertising Campaigns Doing the Impossible: Reaching Mothers Mothers really are everywhere. They can be seen in shopping malls, zoos airports and museums; but they have also been known to stay at home. They drive their mini-vans and SUVs along interstate hi ways; but they also use public transportation.... ( added 135 days 14 hours ago.)

How to Reach Baby Boomers with Alternative Advertising Techniques They grew up in a time of significant social and cultural change. They are often considered to be the wealthiest generation, beginning their lives during the post-war economic boom of the late 1940s and 50s. They are the Baby Boomers. So how can... ( added 138 days 12 hours ago.)

What's in the Trunk? Outdoor Advertising Isn't Always What it Seems With the skies beginning to clear and the weather settling in to a comfortable temperature range, many people are already getting started planning family vacations and road trips. Road trips are an iconic part of Americana; almost everyone has a... ( added 191 days 15 hours ago.)

Stunt Advertising - Guerilla Marketing Strategy Hits the Streets If you have live in or have visited a large city, with a designated marketing area (DMA) that possesses significantly diverse demographics, chances are good that you have been exposed to a street team before. Street teams are a form of guerilla... ( added 198 days 11 hours ago.)

Buying and Selling Alternative Advertising Media in a Down Economy In today's tough economic landscape, it's becoming more vital than ever to develop creative advertising campaigns that stand out without emptying your pockets. Alternative and out-of-home advertising gives you this option by providing new and... ( added 226 days 5 hours ago.)

Giving Back to the Community or Alternative Advertising in Disguise? The bespectacled colonel who is the face of a popular fast food chicken restaurant has temporarily left the world of fried chicken to instead fill in potholes. Following the recent trend of cause-marketing, the company is now helping local... ( added 233 days 14 hours ago.)

Nature and Geography Magazine for Kids "Explorer Classroom Pack" Takes Over Schools In-School Objective: This co-op program was designed to encourage and teach students to explore continents, discover their inventive side, and educate about endangered animals through fun, interactive learning. This program also targeted girls and... ( added 263 days 9 hours ago.)

Alternative Media Companies Take Advantage of Opportunities New York City's Times Square is possibly the center of the universe when speaking in terms of outdoor advertising. As in years past, New Year's Eve 2009 brought together some of the biggest brand names and, as usual, out-of-home advertising was... ( added 299 days 13 hours ago.)

Out of Home Advertising Terminology (P-Z) Photocell -Photoelectric cell; the light-sensitive component within a photosensor. The actual device might be a photodiode, a phototransistor, or a photoconductive cell. It is important to make a distinction between a photocell and a complete... ( added 348 days 16 hours ago.)

Alternative Advertising Almanac (D-O) Daily effective circulation (DEC) -The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated) or 18 hours (illuminated). Daily impressions -Also called DEC, these are the estimated... ( added 360 days 17 hours ago.)

Guerilla Marketing Technology The advent of the digital age has had a profound impact on the advertising industry. In particular, it has created a wealth of new media for businesses to get their message out to the consumer. This also allows for traditional marketing strategies... ( added 1 year 24 days ago.)