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Writing Business Letters, Proposals, Reports: Omit Needless Words William Strunk wrote a short, valuable essay on the need to omit needless words: "Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have... ( added 1 year 282 days ago.)

How to Write Effective Business Letter Proposals Do your letter proposals generate business? Or do they often miss the mark? I've learned that letter proposals must do four things. Incorporate these four steps into every letter proposal and you'll see improvements. 1. Focus on your prospect's... ( added 1 year 289 days ago.)

Write Better Fundraising Letters by Making a Scene (Includes Examples) Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself. Effective donation request letters show you the organizations... ( added 3 years 124 days ago.)

Write Pre-Lapsed-Donor Donation Fundraising Letters Before Donors Lapse. When is the best time to recover a lapsed donor? Before they lapse. Using a “pre-lapsed donor letter." I heard recently of a non-profit organization that mails a special letter to all donors who are at risk of lapsing. This organization has found... ( added 3 years 173 days ago.)

Successful Fundraising Donation Letters Use Before-And-After Samples, Examples. The best advice I can give you for writing successful fundraising letters is to act as if your donors are obese. Really obese. Imagine, for example, that they struggle with their weight every single day. Imagine that they hate the way they... ( added 3 years 180 days ago.)

Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons. Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation. Q. What’s the difference between front-end and back-end premiums? A.... ( added 3 years 187 days ago.)

In Direct Mail Marketing Copywriting, Specifics Outsell Generalities. Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific." In direct response advertising and direct mail selling, as in life, specifics sell. Generalities... ( added 3 years 195 days ago.)

Write Successful Non-For-Profit Fundraising Letters With Personalization. Have you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon start asking each other questions designed to discover who and what they share in common. The game goes something like this: Moses: You look like... ( added 3 years 222 days ago.)

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects. In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa. The people in marketing prefer volume. They want the most leads for their dollar. The people in sales—the folks who must follow up... ( added 3 years 231 days ago.)

Free Sample Donation Thank-You Letter for Fundraising Gift or Contribution. The most important letter in direct mail fundraising never aks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy... ( added 3 years 236 days ago.)

Donation Letters: Raise More Funds By Thinking Like Your Donors. One of the shortcomings of direct mail fundraising is that donors are usually thought of as numbers and not as people. Each donor or member in the database has a unique donor number that identifies that individual. You and I are tempted to examine... ( added 3 years 243 days ago.)

Donation Thank-You Letters, Cards And Notes Should Never Ask For A Gift. The most important letter in direct mail fundraising never asks for a gift. Ever. The thank-you letters that you mail to donors have one goal: to thank your donors for their generosity and support. Yes, your gift acknowledgement letters, notes... ( added 3 years 250 days ago.)

Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules. Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out. A lift note, of course, is an extra component slipped into a direct mail package to lift response. It’s also called a lift letter.... ( added 3 years 252 days ago.)

Earn Six-Figures Copywriting? Why I Respectfully Disagree With AWAI and Michael Masterson. Aspiring copywriter, be warned. Don't expect to "retire this year and still make more money than most doctors." Paul Hollingshead and The American Writers & Artists Institute say you can. According to their website, all that you need to do is take... ( added 3 years 259 days ago.)

Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts. Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first. Since the P.S. is one part... ( added 3 years 292 days ago.)

Sales Letter Writing: Boost Your B2B Readability Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others? ( added 3 years 294 days ago.)