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Applying the AIDA Rule Online Applying the AIDA rule on line The conventional marketing rule of AIDA can be very successful when applied online. By William Dupree Attention, interest, desire, and action (AIDA) is a very powerful 4-step formula that can be applied to developing... ( added 3 years 300 days ago.)

Developing and Marketing Niche Products Developing and Marketing Niche Products Niche marketing is one of the fastest growing marketing approaches today. By William Dupree In today’s business world conventional and online business markets are so competitive that many business... ( added 3 years 300 days ago.)

A Unique Marketing Spin for a Coffee Shop A Unique Marketing Spin for a Coffee Shop The use of a series of loyalty programs brings success to a coffee shop. By William Dupree Three business partners contacted me about creating a marketing plan for a coffee shop that they were... ( added 3 years 300 days ago.)