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 Articles by Michael Crooks (904)    
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33 Articles Total
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| Goody Bag Marketing: The "Secret" Tactic Using Goody Bag marketing as a promotional strategy is a great first step. In a
previous article ( Goody Bag Success ) I
outlined specific steps to develop an effective plan to target your market. In
this article I'll discuss a specific... ( added 111 days 3 hours ago.) |
| Promote My Company With Word of Mouth Advertising If you're wondering, "How can I promote my company on a small budget", I'm going to share something with you that you can actually do. I remember the day I was unpacking a box of office supplies and there at the bottom of the box, were two candy... ( added 157 days 17 hours ago.) |
| High School Fundraising: Focus — High School Newspapers I was recently asked to present to a high school newspaper class. As with everything I do, I wanted to give my presentation a creative twist on the usual. While the result of my thinking is a great fundraising concept for high school newspapers... ( added 166 days 5 hours ago.) |
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| Promotional Contests: How To Turn Losers Into Winners "We're Sorry. You Are Not A Winner." That makes me a loser. I don't like being a loser. And I don't like companies who make me feel like a loser. Granted, I have free will and I can choose to feel like a loser or not. But there's something to be... ( added 168 days 4 hours ago.) |
| Effective Marketing For Medical Specialists: Feedack Survey Card The question before the promotional marketing discussion group was what promotional item under a dollar would be a great giveaway for an Orthodontist to give to patients. My answer: NOTHING! Think about it for a minute. Do people need a constant... ( added 168 days 5 hours ago.) |
| Use Reply Envelopes To Enhance Fund-raising Contributions. A properly formatted, large-flap #9 reply envelope makes donating to your fund-raising campaign easier. Which means it makes receiving donations easier. And in reality, depending on the configuration of your current solicitation package, a... ( added 172 days 8 hours ago.) |
| Promotional Marketing: The Ingraining Technique What may be the world's largest promotional product is in a flooring store in Battle Creek, Michigan. You can't see it from space heck, you can't even see it from the road. It's not imprintable and there's no way you're going to take it home with... ( added 182 days 5 hours ago.) |
| Promotional Marketing: Success With Goody Bag Marketing One of the most often-wasted promotional marketing opportunities is the "Goody Bag". This is the bag full of "goodys" that is handed out to participants at golf outing, conferences, seminars and events in an attempt to add value to their... ( added 194 days 3 hours ago.) |
| Promotional Marketing: Use-Reinvention Thinking You know that guy that comes up with an idea that causes you to roll your eyes? I'm that guy. I've caused more eyes to roll than a potato farmer. I recently caused an eye-rolling episode for a local florist. I was holding a huge, soft rubber fist... ( added 198 days 14 hours ago.) |
| Turn A Sponsorship Into A Powerful Promotion "Toilet paper?" he asked in astonishment. "Are you out of your mind?" Roger was a travel agent sharing with me his sad tale at spending $500 on a golf sponsorship - and getting no response. His sponsorship of the event made sense. The outing was a... ( added 198 days 14 hours ago.) |
| Republican Campaign Solicitations: Make it Personal. I recently told a Republican County Commissioner that I'd never been asked to
join the local county Republican party. He said he'd take care of
it. Soon, I received an envelope from said county party. Inside was a
"Dear Friend" letter. At... ( added 247 days 6 hours ago.) |
| GOP Republican Megaphone Marketing Marketing and promoting a Republican campaign is really not different than
marketing and promoting any other type of product or business. And while the
following concepts are focused on this year's campaign cycle, they can be used
just as... ( added 247 days 17 hours ago.) |
| New Year's Resolutions For Business About this time of year you may be thinking about some sort of personal new year's resolution. If you are a business-owner or a manager, you may want to consider a few business new year's resolutions.
#1) Resolve to train your cashiers to... ( added 255 days 3 hours ago.) |
| Simple Solutions To Complex Problems There is a lot to be learned from children. They have simple solutions to seemingly complex problems. They have simple perceptions. You mention a bag lady to a child and they'll likely conjure up an image of a shopping bag with arms, legs, a neck... ( added 277 days 6 hours ago.) |
| K-12 Fundraising Ideas: Simple Branded Items In an earlier article, "K-12 Fundraising Ideas: The Emerging Trend In Raising Funds", I explored how shifting to quality branded items that are relevant to a school's fan and parent base can boost school fundraising efforts. The need for more... ( added 278 days 14 hours ago.) |
| K-12 Fundraising Ideas: The Emerging Trend In Raising Funds As state budgets tighten and Intermediate School Districts trim budgetary fat, more and more emphasis will be placed on school fundraisers. But as the need to raise funds increases, school groups such as cheerleaders, athletic/band boosters and... ( added 291 days 3 hours ago.) |
| Issue Oriented Use Of Promo Products In Political Campaigns Promotional products can play an effective role in a political campaignwhen they meet certain criteria to justify their use. This article explores issue oriented use. Linda was a 33 year-old business-owner running for City Council. She was an... ( added 337 days 15 hours ago.) |
| Promotional Marketing: Effective Marketing With Waterless Tattoos Background Before waterless tattoos came to market, the only type of temporary tattoo available required water to apply. The concern among parents and marketers is that children were, and still do, use their saliva to apply the water-type... ( added 343 days 3 hours ago.) |
| Pens As Effective Promotional Marketing Tools ... Not Giveaways. Ever seen them use a pen on TV to save someone's life? While you may never use a pen to give someone an emergency airway, pens are a great promotional marketing medium ... if they are backed up by an effective, creative idea. First, a word of... ( added 346 days 3 hours ago.) |
| Secrets to Engineering Parade & Business Banners I couldn't help myself. It just sort of slipped out. "Well, Shelly you're gonna have to either get a shorter banner or taller kindergarteners." A brief moment of silence was broken by her laughter letting me know I hadn't blown it and that she had... ( added 356 days 5 hours ago.) |
| Fun New Arts & Crafts Ideas For Waterless Tattoos While waterless tattoos are excellent body art mediums to promote a business, brand or event, they also can play a unique, fun role in indoor arts and crafts activities.
Recently my crack research and development team (me and my 9 and 11 year... ( added 361 days 17 hours ago.) |
| Post Cards As An Effective Trade Show Giveaway Tired of handing out pens and other junk at trade shows that don't give you any return on your investment anyway? Consider the benefit of a 4" x 6" postcard. A postcard is a great trade show handout .... IF, it is backed by an effective idea. Many... ( added 363 days 4 hours ago.) |
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| A Creative Approach to Targeting Your Market Target Marketing isnt as hard, difficult or complicated as many marketing professionals would like you to believe. With a slight shift in mind-set, you can quickly target a market as specific as left-handed buyers of blue, four door cars. How?... ( added 1 year 3 days ago.) |
| Promotional Product Selection: Avoiding Public Relations Problems As marketers and businesses seek to promote themselves, their products or events, they need to think through the promotional products they use in their promotions. While they need to consider the positives they also must explore possible... ( added 1 year 6 days ago.) |
| Defined Purpose: Effective Use of Promo Products In Political Campaigns
"No one will
vote for you because you gave them a pen, an emery board or a
refrigerator magnet." The idea that someone would vote for
you based only on the fact that you gave them something with your Republican
campaign logo on it is... ( added 1 year 9 days ago.) |
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