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H1N1 Swine Flu Defense: Choosing The Right Promotional Sanitizer With all the talk of H1N1, Swine Flu and the regular flu, there is high interest among marketers in using hand sanitizers in their promotional marketing efforts. But before you jump on the hand sanitizer bandwagon, there's a few things you should... ( added 31 days 15 hours ago.)

ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away! I was about to hammer a nail into a board when my 5 year old son asked if he could do it. Without thinking, I handed him the hammer and held the nail between my thumb and forefinger. With tongue sticking out the side of his mouth he began to take... ( added 199 days 15 hours ago.)

ReThinking Promotional Marketing: 3 Problems With Top 10 Lists Your Distributor Won't Tell You. There are promotional products distributors and internet merchants who will tell you that they have a perfect list of hot promotional items for trade shows sort of a one-size-fits-all list of products that will work for every situation. Do... ( added 324 days 8 hours ago.)

ReThinking Your Approach To Promotional Marketing Solutions When we go on vacation, my kids and I like to search golf courses for golf balls. My 10 and 12 year olds can look beyond the green and quickly decide the likelihood that golf balls lie there. If it's flat and relatively tree or bush free no balls.... ( added 332 days 3 hours ago.)

ReThinking Promotional Contests and the Whole "Sorry, You're Not A Winner" Thing "We're Sorry. You Are Not A Winner. " That makes me a loser. I don't like being a loser. And I don't like companies who make me feel like a loser. Granted, I have free will and I can choose to feel like a loser or not. But there's something to be... ( added 349 days 3 hours ago.)

Goody Bag Marketing: The "Secret" Tactic Using Goody Bag marketing as a promotional strategy is a great first step. In a previous article ( Goody Bag Success ) I outlined specific steps to develop an effective plan to target your market. In this article I'll discuss a specific... ( added 1 year 176 days ago.)

Promote My Company With Word of Mouth Advertising If you're wondering, "How can I promote my company on a small budget", I'm going to share something with you that you can actually do. I remember the day I was unpacking a box of office supplies and there at the bottom of the box, were two candy... ( added 1 year 222 days ago.)

High School Fundraising: Focus — High School Newspapers I was recently asked to present to a high school newspaper class. As with everything I do, I wanted to give my presentation a creative twist on the usual. While the result of my thinking is a great fundraising concept for high school newspapers... ( added 1 year 231 days ago.)

Promotional Contests: How To Turn Losers Into Winners "We're Sorry. You Are Not A Winner." That makes me a loser. I don't like being a loser. And I don't like companies who make me feel like a loser. Granted, I have free will and I can choose to feel like a loser or not. But there's something to be... ( added 1 year 233 days ago.)

Effective Marketing For Medical Specialists: Feedack Survey Card The question before the promotional marketing discussion group was what promotional item under a dollar would be a great giveaway for an Orthodontist to give to patients. My answer: NOTHING! Think about it for a minute. Do people need a constant... ( added 1 year 233 days ago.)

Use Reply Envelopes To Enhance Fund-raising Contributions. A properly formatted, large-flap #9 reply envelope makes donating to your fund-raising campaign easier. Which means it makes receiving donations easier. And in reality, depending on the configuration of your current solicitation package, a... ( added 1 year 237 days ago.)

Promotional Marketing: The Ingraining Technique What may be the world's largest promotional product is in a flooring store in Battle Creek, Michigan. You can't see it from space heck, you can't even see it from the road. It's not imprintable and there's no way you're going to take it home with... ( added 1 year 247 days ago.)

Promotional Marketing: Success With Goody Bag Marketing One of the most often-wasted promotional marketing opportunities is the "Goody Bag". This is the bag full of "goodys" that is handed out to participants at golf outing, conferences, seminars and events in an attempt to add value to their... ( added 1 year 258 days ago.)

Republican Campaign Solicitations: Make it Personal. I recently told a Republican County Commissioner that I'd never been asked to join the local county Republican party. He said he'd take care of it. Soon, I received an envelope from said county party. Inside was a "Dear Friend" letter. At... ( added 1 year 312 days ago.)

New Year's Resolutions For Business About this time of year you may be thinking about some sort of personal new year's resolution. If you are a business-owner or a manager, you may want to consider a few business new year's resolutions. #1) Resolve to train your cashiers to... ( added 1 year 319 days ago.)

Simple Solutions To Complex Problems There is a lot to be learned from children. They have simple solutions to seemingly complex problems. They have simple perceptions. You mention a bag lady to a child and they'll likely conjure up an image of a shopping bag with arms, legs, a neck... ( added 1 year 342 days ago.)

K-12 Fundraising Ideas: Simple Branded Items In an earlier article, "K-12 Fundraising Ideas: The Emerging Trend In Raising Funds", I explored how shifting to quality branded items that are relevant to a school's fan and parent base can boost school fundraising efforts. The need for more... ( added 1 year 343 days ago.)

Promotional Marketing: Effective Marketing With Waterless Tattoos Background Before waterless tattoos came to market, the only type of temporary tattoo available required water to apply. The concern among parents and marketers is that children were, and still do, use their saliva to apply the water-type... ( added 2 years 43 days ago.)

Pens As Effective Promotional Marketing Tools ... Not Giveaways. Ever seen them use a pen on TV to save someone's life? While you may never use a pen to give someone an emergency airway, pens are a great promotional marketing medium ... if they are backed up by an effective, creative idea. First, a word of... ( added 2 years 46 days ago.)

Secrets to Engineering Parade & Business Banners I couldn't help myself. It just sort of slipped out. "Well, Shelly you're gonna have to either get a shorter banner or taller kindergarteners." A brief moment of silence was broken by her laughter letting me know I hadn't blown it and that she had... ( added 2 years 56 days ago.)

Post Cards As An Effective Trade Show Giveaway Tired of handing out pens and other junk at trade shows that don't give you any return on your investment anyway? Consider the benefit of a 4" x 6" postcard. A postcard is a great trade show handout .... IF, it is backed by an effective idea. Many... ( added 2 years 63 days ago.)

A Creative Approach to Targeting Your Market Target Marketing isnt as hard, difficult or complicated as many marketing professionals would like you to believe. With a slight shift in mind-set, you can quickly target a market as specific as left-handed buyers of blue, four door cars. How?... ( added 2 years 68 days ago.)

Promotional Product Selection: Avoiding Public Relations Problems As marketers and businesses seek to promote themselves, their products or events, they need to think through the promotional products they use in their promotions. While they need to consider the positives they also must explore possible... ( added 2 years 71 days ago.)

3 Secrets to Leaving An Understandable Voice Mail Message After my third attempt to de-code the phone number from my voice mail I gave up. Seems Frank Janson Johnson Jorson or something like that from some company in Mauzoula or Missouri wants me to call him back. His number is 636-6 something, four, 36... ( added 2 years 78 days ago.)

Promotional Marketing: The Difference Between A Cheap Giveaway and an Effective Promotion My friend Ken, the toy poodle breeder, called the other day asking about imprinted pens to give away at dog shows to promote his kennel. From previous conversations I remembered something about height restrictions. "Ken, isn't there a rule that... ( added 2 years 79 days ago.)