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2,357 Articles Under This Category
Now Displaying Page 1, Articles 1 to 25
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Who’s Going to Build your Martial Arts School? -
John Graden (250)    
John Graden  
When you are negotiating a build-out, be sure the lease specifies how the credit is going to be paid. Will the landlord pay the builders, so you have no out-of-pocket expense? Will you pay, and then get a credit in free rent? That might mean less cash for start-up expenses but, as with everything... ( added 6 days 3 hours ago.) |
Who Invented Extreme Sports: Olympics 2012 to Feature Shopping Trolley Go-Karting -
Julian Price (13,305)    
Julian Price 
The concept is simple and the equipment basic. Take (perhaps from a scrap yard, not by theft) one standard supermarket trolley, remove the basket and frame until you are left with just the base and wheels. Attach a flat board, almost anything flat will work as long as it's fairly sturdy. Here's... ( added 11 days 5 hours ago.) |
Your Sign and Its Role in Marketing your Martial Arts School -
John Graden (250)
John Graden
Not only do you want to know what zoning limits you have on signage, you have to know what rules the landlord may have for signs in his plaza. Being in a great location is not good if you can't let people know about it.
Your school sign does more than alert traffic that your school exists.... ( added 12 days 19 hours ago.) |
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Positioning Your Martial Arts School For Success -
John Graden (250)
John Graden
One rule of design that most guys don't know is that, when you hang a picture, you want the picture to complement the frame and the frame to complement the room. Though this article is not about school design, this example illustrates the three elements that must work together to make a picture... ( added 12 days 23 hours ago.) |
Hey Martial Arts Instructors! What’s Your Potential Ratio? -
John Graden (250)
John Graden
Your potential ratio is the percentage of the population that has a realistic potential of joining your school. The number used for decades has been 1.5%. Due to the explosion of exposure and credibility the martial arts gained from the fitness kickboxing boom in the mid-1990s, I personally feel... ( added 12 days 23 hours ago.) |
Warning: You May Have Black Belt Eyes -
John Graden (250)
John Graden
Has a spouse or significant other made a suggestion about
your martial arts school or how you teach? What was your reaction? I know mine
was essentially Who the heck are you to tell me, the black belt, about martial
arts?' The key, though, is:
They don't care about martial arts; they... ( added 13 days 1 hour ago.) |
Value What You Do -
John Graden (250)
John Graden
One time I had a guy come into my school with one of my flyers. The offer was three months and a uniform for $249. He said he stopped by another school by mistake. When he presented the flyer to the school's owner, his comment was, "I can tell you one thing: he's charging you too much."
This... ( added 13 days 1 hour ago.) |
Discounting a Past-Due Contract -
John Graden (250)
John Graden
When I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the publishing world, the process for doing this is called "shorting the contract."
In exchange... ( added 5 days 16 hours ago.) |
Discounting an Active Agreement -
John Graden (250)
John Graden
Read this only if you will not get greedy and sabotage your monthly cash flow for the lure of quick cash.
You can use this same strategy on a few students each month to boost your gross. Be careful that you don't offer it to more than just a half-dozen students. This is just one revenue... ( added 5 days 16 hours ago.) |
Knowing Your Revenue Streams -
John Graden (250)
John Graden
To maximize your revenue from martial arts school, you must
have a clear understanding of your revenue streams.
Read these carefully. Not all will apply to you, but
wouldn't it be nice if they did? One clear requirement for successfully
utilizing most of these is that you will have to... ( added 5 days 16 hours ago.) |
Trial vs. Non-Trial Enrollment Strategies -
John Graden (250)
John Graden
The trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a very long time. A trial program invites the prospect to come into the school to try anything from a single class to a month of classes for free or a small fee.
A good trial... ( added 6 days 2 hours ago.) |
Bait Fishing: Key Fishing Information About Catching Bass By Jigging Night Crawlers Details Here! -
 - Mark Fleagle (14,806) 
Mark Fleagle
Jigging for largemouth bass is a very effective way method to catch
largemouth bass. Jigging for bass is especially effective when fishing
deep water where a vertical bass bait presentation is essential.
Largemouth bass jigs come in all different sizes, shapes, and types and
they are... ( added 10 days 19 hours ago.) |
Success of Coach Athlete Relationships (Canadian Olympic Study) -
Bo Hanson (382) 
Many studies have been conducted on the impact of the quality of the coach athlete relationship on an athlete's ultimate performance. One of the most recent and compelling studies has been conducted and written by Penny Wurthner. The study was funded by the "Own The Podium" initiative of the... ( added 11 days 16 hours ago.) |
What Demographics Are Best For Your School? -
John Graden (250)
John Graden
A lot has been written about which demographics are best for a martial arts school. In virtually every case, the answer has been presented as though all schools are the same, so the answer has been a "one size fits all" answer. If you know anything about me, it's that I don't believe in "one size... ( added 12 days 23 hours ago.) |
Create Profit Not Poverty -
John Graden (250)
John Graden
I have learned that you can't honestly give yourself to anyone unless your needs are met first. Initially it sounds selfish, but it's a healthy kind of selfishness. In the safety briefing before a flight, the attendant reminds you to fasten your own oxygen mask before you help someone else. You... ( added 13 days 1 hour ago.) |
Quantity vs. Quality -
John Graden (250)
John Graden
As a Martial Arts instructor, there are two consequences to having too many "shoulds" in your curriculum.
1. Each requirement will have to be covered in class to prepare students for their exams.
2. With so many requirements, students will have less time to work on each, so quality will... ( added 13 days 2 hours ago.) |
Catfish Bait: Old Master Special Fishing Details About Edge Effect Click Here! -
- Mark Fleagle (14,806)
Mark Fleagle
To move past the basics of fishing for channel catfish, and blue
catfish you need to understand good catfish structure, and realize what
edge effects are and what they do. You can expect be an expert at
creating catfish baits but if you can't find the channel catfish with
any consistency you... ( added 14 days 3 hours ago.) |
Bait Fishing: About Carolina Rigs Visit Our Website For Details! -
- Mark Fleagle (14,806)
Mark Fleagle
Soft plastics are by far the most popular largemouth bass baits used by bass fisherman nationwide. Soft plastic large mouth bass lures are as close to natural bass baits that you can get. They look and feel like real largemouth bass food when bass hit your bait. They can be rigged so the hook is... ( added 16 days 18 hours ago.) |
Clarity of Purpose -
John Graden (250)
John Graden
The martial arts business is much like show business. There is confusion and internal conflict about money. "Serious" artists are concerned that they not sell out or become commercial. I saw an obese martial arts "master" on an A & E special. He said, "Martial arts is about changing lives. It's... ( added 19 days 22 hours ago.) |
Clarity of Purpose -
John Graden (250)
John Graden
The martial arts business is much like show business. There is confusion and internal conflict about money. "Serious" artists are concerned that they not sell out or become commercial. I saw an obese martial arts "master" on an A & E special. He said, "Martial arts is about changing lives. It's... ( added 19 days 22 hours ago.) |
Black Belt Eyes -
John Graden (250)
John Graden
In the early months of NAPMA, my art director Scott Kelby and I created a black-and-white ad of a student throwing a great jump side kick under a great headline, "Kids Don't Seem to Mind Our Summer School." The ad was a big hit. Schools reported 40 to 60 phone calls, more than they had ever... ( added 19 days 22 hours ago.) |
Bait Fishing: A85 Amazing Fishing Information On Crappie Baits Click Here! -
- Mark Fleagle (14,806)
Mark Fleagle
The crappie which also goes by aliases such as calico bass, speckled
bass, white perch, pole crappies, strawberry bass, and paper mouth has
exceptionally good vision. Crappies have developed ways to see small
objects like zooplankton close up that other species of fish do not
have.... ( added 1 day 21 hours ago.) |
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How Coaches Get to Know There Athletes -
Bo Hanson (382)
At the recent 2009 Evolution of the Athlete Conference in Brisbane Australia, Athlete Assessments conducted a survey of participant coaches from Australian and New Zealand. This article highlights the results of one important question within the survey how coaches get to know their athletes.
... ( added 2 days 17 hours ago.) |
Leadership Development and Coaches -
Bo Hanson (382)
At the recent 2009 Evolution of the Athlete Conference in Brisbane Australia, Athlete Assessments conducted a survey of participant coaches from Australian and New Zealand. This article highlights the results of two important questions within the survey one on leadership development and one on... ( added 2 days 19 hours ago.) |
How to Choose an Airsoft Rifle -
- Mike Zhang (449) 
A lot of people ask me for advice on selecting an airsoft rifle. Here's a quick check list for finding the right rifle for your needs:
Spring or electric (AEG)? Electric airsoft rifles are the most popular choice because they shoot at a higher velocity and have longer range. Spring rifles... ( added 2 days 19 hours ago.) |
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2357 Articles Total in this category
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