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108 Articles Under This Category
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Who’s Going to Build your Martial Arts School? -
John Graden (252)    
John Graden  
When you are negotiating a build-out, be sure the lease specifies how the credit is going to be paid. Will the landlord pay the builders, so you have no out-of-pocket expense? Will you pay, and then get a credit in free rent? That might mean less cash for start-up expenses but, as with everything... ( added 6 days 20 hours ago.) |
Your Sign and Its Role in Marketing your Martial Arts School -
John Graden (252)
John Graden
Not only do you want to know what zoning limits you have on signage, you have to know what rules the landlord may have for signs in his plaza. Being in a great location is not good if you can't let people know about it.
Your school sign does more than alert traffic that your school exists.... ( added 13 days 13 hours ago.) |
Positioning Your Martial Arts School For Success -
John Graden (252)
John Graden
One rule of design that most guys don't know is that, when you hang a picture, you want the picture to complement the frame and the frame to complement the room. Though this article is not about school design, this example illustrates the three elements that must work together to make a picture... ( added 13 days 17 hours ago.) |
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Hey Martial Arts Instructors! What’s Your Potential Ratio? -
John Graden (252)
John Graden
Your potential ratio is the percentage of the population that has a realistic potential of joining your school. The number used for decades has been 1.5%. Due to the explosion of exposure and credibility the martial arts gained from the fitness kickboxing boom in the mid-1990s, I personally feel... ( added 13 days 17 hours ago.) |
Warning: You May Have Black Belt Eyes -
John Graden (252)
John Graden
Has a spouse or significant other made a suggestion about
your martial arts school or how you teach? What was your reaction? I know mine
was essentially Who the heck are you to tell me, the black belt, about martial
arts?' The key, though, is:
They don't care about martial arts; they... ( added 13 days 19 hours ago.) |
Value What You Do -
John Graden (252)
John Graden
One time I had a guy come into my school with one of my flyers. The offer was three months and a uniform for $249. He said he stopped by another school by mistake. When he presented the flyer to the school's owner, his comment was, "I can tell you one thing: he's charging you too much."
This... ( added 13 days 19 hours ago.) |
Discounting a Past-Due Contract -
John Graden (252)
John Graden
When I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the publishing world, the process for doing this is called "shorting the contract."
In exchange... ( added 6 days 9 hours ago.) |
Discounting an Active Agreement -
John Graden (252)
John Graden
Read this only if you will not get greedy and sabotage your monthly cash flow for the lure of quick cash.
You can use this same strategy on a few students each month to boost your gross. Be careful that you don't offer it to more than just a half-dozen students. This is just one revenue... ( added 6 days 9 hours ago.) |
Knowing Your Revenue Streams -
John Graden (252)
John Graden
To maximize your revenue from martial arts school, you must
have a clear understanding of your revenue streams.
Read these carefully. Not all will apply to you, but
wouldn't it be nice if they did? One clear requirement for successfully
utilizing most of these is that you will have to... ( added 6 days 10 hours ago.) |
Trial vs. Non-Trial Enrollment Strategies -
John Graden (252)
John Graden
The trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a very long time. A trial program invites the prospect to come into the school to try anything from a single class to a month of classes for free or a small fee.
A good trial... ( added 6 days 20 hours ago.) |
What Demographics Are Best For Your School? -
John Graden (252)
John Graden
A lot has been written about which demographics are best for a martial arts school. In virtually every case, the answer has been presented as though all schools are the same, so the answer has been a "one size fits all" answer. If you know anything about me, it's that I don't believe in "one size... ( added 13 days 17 hours ago.) |
Create Profit Not Poverty -
John Graden (252)
John Graden
I have learned that you can't honestly give yourself to anyone unless your needs are met first. Initially it sounds selfish, but it's a healthy kind of selfishness. In the safety briefing before a flight, the attendant reminds you to fasten your own oxygen mask before you help someone else. You... ( added 13 days 19 hours ago.) |
Quantity vs. Quality -
John Graden (252)
John Graden
As a Martial Arts instructor, there are two consequences to having too many "shoulds" in your curriculum.
1. Each requirement will have to be covered in class to prepare students for their exams.
2. With so many requirements, students will have less time to work on each, so quality will... ( added 13 days 19 hours ago.) |
Clarity of Purpose -
John Graden (252)
John Graden
The martial arts business is much like show business. There is confusion and internal conflict about money. "Serious" artists are concerned that they not sell out or become commercial. I saw an obese martial arts "master" on an A & E special. He said, "Martial arts is about changing lives. It's... ( added 20 days 15 hours ago.) |
Clarity of Purpose -
John Graden (252)
John Graden
The martial arts business is much like show business. There is confusion and internal conflict about money. "Serious" artists are concerned that they not sell out or become commercial. I saw an obese martial arts "master" on an A & E special. He said, "Martial arts is about changing lives. It's... ( added 20 days 15 hours ago.) |
Black Belt Eyes -
John Graden (252)
John Graden
In the early months of NAPMA, my art director Scott Kelby and I created a black-and-white ad of a student throwing a great jump side kick under a great headline, "Kids Don't Seem to Mind Our Summer School." The ad was a big hit. Schools reported 40 to 60 phone calls, more than they had ever... ( added 20 days 15 hours ago.) |
Punching Bag Safety -
David Toub (369) 
The punching bag is one of the best tools out there for helping to improve MMA and boxing skills. One thing that is often overlooked is safety. The objective of this article is to point out common punching bag injuries and some ways to avoid running into problems. Some of the tips mentioned in... ( added 4 days 11 hours ago.) |
The Secret Behind Real Karate Fighting! -
 - Al Case (105)
When you learn real Kung Fu fighting, there are certain truths about how to survive. One of the truths is that the human mental apparatus shuts down during combat, and survival mode kicks in. Fighters who survive by the amount of adrenaline kicked in would have you believe this is good, but it is... ( added 5 days 18 hours ago.) |
The Enemy of Success is Complacency -
John Graden (252)
John Graden
After the trail lesson, your goal is to convince any
potential students to sign up at your school. It’s all about trial and error and as an experienced martial
arts school owner, here are three closes I have used that I would not
recommend.
When all else fails, go to a third party to... ( added 7 days 9 hours ago.) |
What Killed the Traditional Martial Arts? -
- Kyle Keniston (6)
While growing up in the 80's, I was fascinated by all the amazing martial artists I saw on TV and in the movies. Because I was born in 1979, the years of Bruce Lee had come and gone and the most popular martial artists in cinema were Chuck Norris, Jean-Claude Van Damme, and Steven Seagal. These... ( added 10 days 10 hours ago.) |
Butterfly Pa Kua Chang in Three Easy Steps! -
- Al Case (105)
The first thing you are going to have to learn is that it doesn't take a lifetime to learn an art such as Tai Chi Chuan or Pa Kua Chang or Aikido. Look, the army makes soldiers in under six months, and that includes some pretty high tech stuff! And, when you add up the actual hours spent studying... ( added 10 days 18 hours ago.) |
Identifying the Three Types of Freestyle Fighters -
- Al Case (105)
The method I am about to tell you is supposed to have been created by the Little Dragon, Bruce Lee, though I don't know whether it was ever included in his Jeet Kune Do teachings. It was supposedly taught by Bruce to Karate fighter Joe Lewis, who became one of the fiercest Karate fighters to ever... ( added 14 days 17 hours ago.) |
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Punching Bag Strength Workout -
David Toub (369)
The punching bag is one of the best strength buildings tools out there. This workout is not just for hardcore boxers but for anyone who wants a good anaerobic workout. Many have turned to boxing and working the bag over weight training because it's not as monotonous and because if done properly... ( added 15 days 21 hours ago.) |
Strikeforce: Fedor vs Rogers analysis -
Alex Leyberman (381)
note:(a guideline to understanding the numbers beside fighters names can be found at the bottom)
The event will take place on Saturday November 7, 2009 at the Sears Center in Hoffman Estates, IL and will be broadcast live on CBS
Fedor_Emelianenko -500 VS Brett Rogers +350
Fedor... ( added 17 days 8 hours ago.) |
How to Make Classical Karate into Classical Kung Fu! -
- Al Case (105)
I'm going to tell you something that is easy, but which will open your mind, in this article. I am going to tell you how to make your martial art of Karate into Kung fu. And, of course, you should be able to make your martial art of Kung Fu into Karate.
The fact of the matter is that Karate, and... ( added 3 days 15 hours ago.) |
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108 Articles Total in this category
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