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| 322 Articles Under This Category Now Displaying Page 13, Articles 301 to 322 Previous Page 1.. 4 5 6 7 8 9 10 11 12 13 |
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Combine Hand Addressed Mailers with Personalized URLs (PURLs) to Increase Direct Marketing Response Rates -
 - Kathy Hrach (11)   Your customers want to feel special. Everyone does - it's a basic human need. So why do we continue to send out mass marketing pieces that treat our audience like they're just part of the crowd? Email blasts and bulk mailings may appear to be less expensive up front, but they don't provide the... ( added 62 days 7 hours ago.) |
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Branding Explained -
- Katie Marcus (116)  There are many ways to define a brand. For instance, BuildingBrands.com defines it as "a collection of perceptions in the mind of the consumer." Also consider that "a brand is a promise," according to Walter Landor, a brand design legend. Everyone has their own definition of what a brand is, but... ( added 63 days 22 hours ago.) |
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Purchase Led Signs: Better Read This Before You Buy -
Carlos Garcia (17)   Want to know How To Purchase Led Signs? Buying an led sign is not as easy as it looks, that's why doing research is very important. Follow the following steps below in order to purchase a proper sign with a proper manufacture. QUESTIONS to ask when purchasing the LED sign ... ( added 65 days 9 hours ago.) |
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Led Signs: Can You Count The Benefits? -
Carlos Garcia (17) Light Emitting Diode Signs , or Led Signs as they are more commonly known, are quite possibly one of the most powerful mediums available to promote your business's products to the community. Day by day, more business owners are realizing the immeasurable benefits that LED signs provide to... ( added 65 days 13 hours ago.) |
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Pass It On – How to Put those E-Mail Newsletters You Get to Good Use. -
Trudy VanBuskirk (54)  The Internet and access to so much information can become overwhelming and addictive. You get 10 or 20 newsletters that you don't even read any more. Before you cancel them all, here's a thought. Before email, we used to snip articles out of the newspaper and mail them to key clients and... ( added 70 days 11 hours ago.) |
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Prospect Relationships = Database Management -
Trudy VanBuskirk (54) Do you have a pile of business cards that you've collected at networking events? Or have you recorded them all on your computer or in your PDA (like a Palm)? Do you keep calling these people and no business takes place? Everyone understands that your client list is your most valuable... ( added 70 days 11 hours ago.) |
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Accounting as Marketing? YES! -
Trudy VanBuskirk (54) Most solopreneurs dread doing their bookkeeping. Some give every piece of paper to an accountant at tax time. Some don't open their bank statement when it arrives each month or cringe as they look at the balance. Let's face it. If we had wanted to become an accountant, we would have, We... ( added 70 days 11 hours ago.) |
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3 Mistakes Marketing Managers Make That Strangles Creativity -
- Celine Horan (3) Almost every successful Marketing Manager needs to keep his creative juices flowing, so he or she can create the next best ROI boosting direct mail campaign. But they get so bogged down in 9 to 5 minutia, that their creative juices go buy buy! In this article I discuss 3 most common mistakes... ( added 70 days 19 hours ago.) |
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Wise Man Marketing -
- Martin Day (260)   Martin Day It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet. You take a sip of new blend coffee and then feel a rush of cool air and a movement... ( added 89 days 12 hours ago.) |
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What Market Research Will Tell You -
- Martin Day (260) Martin Day What can you learn from having conducting effective market research? Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the... ( added 89 days 12 hours ago.) |
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Conventions Halls Drop Rates For Trade Show Exhibitors -
Dexter Powell (0) Most convention labor rates are high and now the union and labor force have finally come together to help regulate the high cost of exhibit. Some of the major conventions and venue holding have realized finally the cost burden place on trade show exhibitor is extreme. The unions are getting... ( added 90 days 1 hour ago.) |
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Do You Suppose McCain and Obama Used This Inexpensive Campaign Technique? -
- Robert Barber (2) Let The "Games" Begin Politics is an interesting sport, to say the least. These days, with the electronic media saturating the airwaves and internet with all the political jousting among candidates, people can become overwhelmed and eventually shut it all out. We have all heard someone... ( added 92 days 9 hours ago.) |
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Dental Health Care Providers and Promotional Products -
- Robert Barber (2) Let's face it. Dentists aren't the most popular people around. I don't mean the dentist himself. He might be a great person, and his staff could epitomize perfection in their skills, but going to the dentist simply isn't fun. Even a routine cleaning is uncomfortable. In that respect I feel... ( added 99 days 22 hours ago.) |
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Banks Benefit By Using the Proper Promotional Products -
- Robert Barber (2) Keeping your message in front of potential clients - as well as your existing ones - is key to building a larger customer base. Not only have many studies confirmed that fact, but any businessperson that has been around for any length of time will tell you the same thing. Name recognition... ( added 103 days 14 hours ago.) |
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Politicians Can Benefit From This Simple Item -
- Robert Barber (2) Who Uses Them? Smart politicians, that's who. You've seen them displaying their name and photograph on large magnetic vehicle signs, haven't you? Of course. It's not unusual to see vehicle signs for people running for local office, as well as supporters for a particular Presidential... ( added 107 days 8 hours ago.) |
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One Way Health Care Facilities Can Attract New Patients -
- Robert Barber (2) You Can't Expect People to Just Wander Into Your Office. The Health Care Industry today is just as competitive as any other business. Patients are becoming more savvy about their health care and have begun making choices on their own. Obviously they aren't going to be too picky where they... ( added 107 days 8 hours ago.) |
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Can Sports Schedules Be an Effective Promotional Product? -
- Andrew Barber (142)  Andrew Barber Guys will argue about sports. They love it, in fact. Collect 3 or 4 guys and put them in a room with a few beers and some pretzels and you have the ingredient for a major league dispute over which team is the best. They argue because they love their team. Sports fans are fiercely loyal. They... ( added 118 days 7 hours ago.) |
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How to Send Effective Hand Addressed Direct Mail Campaigns -
- Kathy Hrach (11) Do you remember the last time you received a hand addressed envelope? If you're like most people, that handwritten mailing was the first piece you opened. In our digital age, real handwriting has become rare and unexpected. Regardless of your industry whether it is financial sales, professional... ( added 121 days 10 hours ago.) |
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Pre Trade Show Marketing Is Critical -
- Ken MacKenzie (147) There are multiple ways to communicate with your target market. Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep in mind that you should... ( added 193 days ago.) |
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The ABCs of MO -
Jeff Curley (0) People often ask us: What exactly is (are?) marketing operations? And how is it any different from other marketing stuff? Besides a few marketing executives at large IT firms, few people might have any clue what marketing operations is. We relish the opportunity to shed light on this newly... ( added 254 days 16 hours ago.) |
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Using Digital E-Books To Grow Your Business -
- Dale Richardson (4) 3 Marketing Strategies to Grow Your Business 1. The Rule of 7 and the Top Of Consciousness Concept The Rule of 7 states that a person needs to see, hear, or otherwise be exposed to a marketing message at least 7 times before they respond. Top of Consciousness is the concept that... ( added 276 days 6 hours ago.) |
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New Media and Online Marketing – Strategies, Advantages and Disadvantages -
Verena Veneeva (252) The advent of the New Media and Internet have increased possibilities of online marketing and internet retailing with new features of interactive shopping, pod casting and e-marketing. Consumers are connected to online shopping sites with WiFi, Internet or 3G mobile phones. E commerce has taken a... ( added 2 years 115 days ago.) |
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322 Articles Total in this category |
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