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  Home > Categories > Business > Advertising / Marketing  
296 Articles Under This Category
Now Displaying Page 3, Articles 51 to 75
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Promotional Contests: How To Turn Losers Into Winners - Michael Crooks (897) Blue Level Author Verified Account
Michael Crooks
Michael Crooks blog Contact Michael Crooks View Bio for Michael Crooks
"We're Sorry. You Are Not A Winner." That makes me a loser. I don't like being a loser. And I don't like companies who make me feel like a loser. Granted, I have free will and I can choose to feel like a loser or not. But there's something to be said for the fact that I did everything the company... ( added 170 days 4 hours ago.)
Using Entertainment to Create Great Customer Appreciation Events - Mitch Williams (136) Red Level Author Verified Account
Mitch Williams
Contact Mitch Williams View Bio for Mitch Williams
What's the most valuable asset of any business? No, it's not the product or service you provide... it's your customers or clients And of course, in terms of developing new customers, finding ways to set yourself apart and offer a little bit extra will go far in bringing new business to... ( added 178 days 14 hours ago.)
Improve Profitability Of Your Ads With This One Tactic - - Les Lambert (0) Verified Account
Les Lambert
View Bio for Les Lambert
I am going to reveal to you how to improve profitability, and reach more targeted customers than you presently do with your newspaper ads. Targeted customers who right now are actively in the market for the products or services you sell. And the method to reach these new customers is probably... ( added 182 days 14 hours ago.)
 

 
Aerial Advertising A Novel Concept. - Mich Arnold (61) Unverified Account View Bio for Mich Arnold
If you're looking for a new and different way to get your company's message across, consider aerial advertising. It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment. Think about the myriad of ads you... ( added 192 days 9 hours ago.)
Promotional Marketing: Success With Goody Bag Marketing - Michael Crooks (897) Blue Level Author Verified Account
Michael Crooks
Michael Crooks blog Contact Michael Crooks View Bio for Michael Crooks
One of the most often-wasted promotional marketing opportunities is the "Goody Bag". This is the bag full of "goodys" that is handed out to participants at golf outing, conferences, seminars and events in an attempt to add value to their participation. Companies usually donate some "cheap" item... ( added 196 days 3 hours ago.)
How To Make Sure You Get a Return On Your Marketing - - Duncan Shand (21) Red Level Author Verified Account
Duncan Shand
View Bio for Duncan Shand
Over the last month, I've been putting together a program on marketing metrics . Being an ex accountant, numbers are second nature to me, but that's not the case for everyone. As such I've wanted to provide a simplified process for marketers to follow to make sure their effort and hard work will... ( added 196 days 11 hours ago.)
Products and Services that Can Benefit Through Character Licensing - - Aldric Chang (305) Red Level Author Verified Account
Aldric Chang
View Bio for Aldric Chang
There are many products and services that can benefit through cartoon character licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration. Nurseries If you run a nursery or a childcare centre, you might want to consider licensing... ( added 199 days 8 hours ago.)
Character Licensing for Your Products? Forget Bob and Mickey! - - Aldric Chang (305) Red Level Author Verified Account
Aldric Chang
View Bio for Aldric Chang
If you manufacture toys and apparel for kids and young adults, then you may have at some point in time thought of licensing a cartoon character to use on your products. Such a licensing deal involves you licensing the rights from the owner of the cartoon character to place images of the character... ( added 203 days 1 hour ago.)
How can I Promote My Band Online? - - Mcnally Smith (112) Red Level Author Verified Account
Being successful in the music industry takes more the just talent; it takes a music education from Mcnally Smith or other music college and a solid understanding of marketing. After all, your band will never be discovered if people don't know who you are! Guerrilla marketing is perfect for new... ( added 203 days 13 hours ago.)
Five Power Closing Techniques for Insurance and Financial Advisors - - Christee Fontanez (39) Unverified Account
Christee Fontanez
View Bio for Christee Fontanez
So, you have made it through the prospecting game. You made your cold calls, sent out your mass mortgage mailers, invited people to your coffee-sponsored seminars, you qualified responders as being serious prospects and have set the appointment. Now what? You have done all this work, are you sure... ( added 204 days 7 hours ago.)
Marketing Strategies – Are You Making This Marketing Mistake? - Michele DeKinder-Smith (44) Unverified Account View Bio for Michele DeKinder-Smith
In order to ensure that the new products and services they launch stand the best possible chance for success, Corporate America employs a variety of marketing research techniques before investing time and resources in development. A little basic smarts and network know-how will allow you to do... ( added 209 days 11 hours ago.)
Can Small Businesses Benefit From PR? - - Karla Jo Helms (38) Red Level Author Verified Account
Size really doesn't matter when it comes to PR. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena. Most entrepreneurs think of it as something that only large corporations have a budget for and don't realize the power of publicity and... ( added 216 days 6 hours ago.)
Advertising Your Business Online- Choosing the Right Domain Name - - Tom Elliott (17) Unverified Account
Tom Elliott
Contact Tom Elliott View Bio for Tom Elliott
What's in a name? Yes, it's a clichd question, but it is of paramount importance when it comes to your Website. The seemingly trivial task of "pick a name" takes on a whole new meaning when you must consider the way that the Internet handles domain names. You will find yourself having to... ( added 217 days 5 hours ago.)
Uncertain Economy Brings New Life to Old Business, New Company - Dennis Keizer (0) Verified Account
Retailers feeling the woes of a floundering economy and escalating advertising costs are finding renewed value in one of the oldest forms of advertising---the walking billboard. January 26, 2008 Long Beach, CA -- As the the stock market slides, and the dollar plummets, retailers are feeling the... ( added 224 days 17 hours ago.)
The Science Behind Psychological Marketing Tactics - - Daiv Russell (2,532) Unverified Account
Daiv Russell
View Bio for Daiv Russell
A theory projected by Abraham Maslow which links the comprehensive arrangement of the consecutive extension of wants. He proposed that desires develop in an individual in a chronological order from lower to higher desires, ranging from physiological requirements to safety requirements to... ( added 233 days 16 hours ago.)
GeoCache Kayaking - - David Rack (28) Unverified Account
Just recently I purchased two Garmin hand held GPS walkie talkies for my kayak guides to use on the water to communicate with the kayak bus operator and each other. They are really fun and offer the ability to see the opposite persons coordinates and detailed travel itinerary such as their... ( added 244 days 10 hours ago.)
3 Secrets to Leaving An Understandable Voice Mail Message - - Michael Crooks (897) Blue Level Author Verified Account
Michael Crooks
Michael Crooks blog Contact Michael Crooks View Bio for Michael Crooks
After my third attempt to de-code the phone number from my voice mail I gave up. Seems Frank Janson Johnson Jorson or something like that from some company in Mauzoula or Missouri wants me to call him back. His number is 636-6 something, four, 36 or maybe its 3 zero then 6, 8 then something.... ( added 1 year 15 days ago.)
Effective Trade-Show Tactics: Traffic Arrest - - Michael Crooks (897) Blue Level Author Verified Account
Michael Crooks
Michael Crooks blog Contact Michael Crooks View Bio for Michael Crooks
My client was dumbfounded. The answer wasn’t complicated, costly or hard to do. The question was, "How do I effectively engage people at the tradeshow?" "All you gotta do," I said, "is invite people to take a sheet of your letterhead, make a paper airplane and see if they can fly it into the... ( added 1 year 18 days ago.)
Why Waterless Tattoos Make Marketing Sense - - Michael Crooks (897) Blue Level Author Verified Account
Michael Crooks
Michael Crooks blog Contact Michael Crooks View Bio for Michael Crooks
My association with waterless tattoos began quite innocently with a library-quiet car ride despite having a 10 year-old daughter and an 8 year-old son in the back seat. The peaceful respite from the calamity that usually takes place behind me should have been my clue that something was up. But... ( added 1 year 24 days ago.)
Keeping Your Cause-Related Marketing Fresh - Paul Jones (7) Red Level Author Verified Account
Add to the Bank It’s fair to say that most marketers are likely to grow tired of their marketing long before their customers do. So after a few meaningful years it’s easy to look at your cause-related marketing relationships and wonder how to get out of them. In most cases, that’s a mistake. Just... ( added 1 year 36 days ago.)
Getting People to Act on Your Cause-Related Marketing Campaign - Paul Jones (7) Red Level Author Verified Account
What's Your Social Marketing Campaign's 'MacGuffin?' Alfred Hitchcock, the legendary filmmaker, used to speak of a movie's 'MacGuffin ,' or plot device. "In crook stories it is always the necklace and in spy stories it is always the papers," he said. In short, a MacGuffin is a mechanical... ( added 1 year 36 days ago.)
Using Promotional Products As Retail Babysitters - - Michael Crooks (897) Blue Level Author Verified Account
Michael Crooks
Michael Crooks blog Contact Michael Crooks View Bio for Michael Crooks
I almost laughed out loud. A clerk tried to explain the features and benefits of a hair dyer to a woman who had a small child with her. The clerk's sales attempt was interrupted every 20 seconds with, "Mommy, look at this!", followed by mommy's horrified look as she foresaw three possible... ( added 1 year 36 days ago.)
 

 
7 Pricing Strategies That Improve Profit - Bobette Kyle (9) Unverified Account
Bobette Kyle
View Bio for Bobette Kyle
Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly... ( added 1 year 43 days ago.)
Pitching Oprah Magazine: How to Get Featured in O Magazine & Instantly Skyrocket Your Sales - Susan Harrow (371) Unverified Account
Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It's a distinction that validates your product like no other publication. In fact, getting featured in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The... ( added 1 year 92 days ago.)
10 Ways to Look Chic on the Web - Elizabeth Gordon (0) Unverified Account View Bio for Elizabeth Gordon
Marketing and selling over the internet allows you to enjoy the ever-so-fabulous pleasure of sitting around in a nighty and bunny slippers while you watch the sales and leads roll in. But no matter what you’re wearing, your web presence must still be dressed to the nines. Bad marketing is... ( added 1 year 93 days ago.)

296 Articles Total in this category
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