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| 322 Articles Under This Category Now Displaying Page 7, Articles 151 to 175 Previous | Next Page 1 2 3 4 5 6 7 8 9 10 11 12 13 |
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Easy Postcard Marketing Checklist -
 - Bob Leduc (6)   Generating website traffic, sales leads and even sales with postcards is easy when you follow a proven system. This 10 point checklist lays out a simple step by step process you can follow to get your postcard marketing campaign off to a fast start ...and produce highly profitable results. ... ( added 246 days 21 hours ago.) |
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Teacher Appreciation Week Gifts -
- Michael Lerner (214) This May (5-9) marks our nation's annual hommage to teachers and school staff members. If you are a superintendent, administrator, principal or PTA/PTO parent group leader, this is your hint to put together a special recognition event for these professionals who do so much for the children in... ( added 248 days 17 hours ago.) |
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A Kinder, Gentler Definition of Marketing -
Robin Jones (31) Recently my friend and colleague Kristen and I led a couple of introductory calls for Your Heart-Based Marketing, designed for coaches and other service professionals. We started out by asking a simple question: "how do you react when you think about marketing?" Here are a few of the... ( added 253 days 14 hours ago.) |
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GOP Republican Megaphone Marketing -
- Michael Crooks (913)    Michael Crooks    Marketing and promoting a Republican campaign is really not different than marketing and promoting any other type of product or business. And while the following concepts are focused on this year's campaign cycle, they can be used just as well in normal business. Why? Because the point is... ( added 288 days 5 hours ago.) |
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Hiring a Freelance Copywriter: How to Get the Best Writing for Your Business Needs -
- William Reynolds (0) What is a freelance copywriter, anyway? Recently I met a lady at a networking meeting. I told her I was a freelance copywriter, and she was most impressed: "I've never met a copywriter! Copywriting must be great fun. Is this a good town for a copywriting business?" Et cetera. Then she asked, "So... ( added 290 days 2 hours ago.) |
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An A-Z List of the Most Powerful Words You can use in a Sales Letter -
- Jim Conway (93)  There are a number of things that a good sales letter will do: Generate interest, build rapport and confidence, inspire a reader to set and appointment. But have you ever tried to write a sales letter and the words just didn't seem to have any pizzazz? They just didn't seem to jump off the... ( added 312 days 7 hours ago.) |
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Painting Business: How Much Does It Really Cost To Start One? -
Lee Cusano (868) In all truthfulness, a LOT if you go about starting a painting business the wrong way. Going into any new business venture without all the facts is a scary way to do business. I started my painting business with just a handful of painting tools from my garage, a step ladder and I borrowed an... ( added 334 days 12 hours ago.) |
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The Sin of Arrogant Advertising -
- Philip Yaffe (322) “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give the credit to Henry Ford, the automobile... ( added 350 days 10 hours ago.) |
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Techniques of Persuasive Communication: Old Wisdom in a New Package -
- Philip Yaffe (322) What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better apply it in your marketing communication. I immodestly call it Yaffe’s Law. Yaffe’s Law If you give people what they... ( added 350 days 10 hours ago.) |
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How to Write a Killer Special Report -
James Roche (0) Its shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white... ( added 352 days ago.) |
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Issue Oriented Use Of Promo Products In Political Campaigns -
- Michael Crooks (913) Michael Crooks Promotional products can play an effective role in a political campaignwhen they meet certain criteria to justify their use. This article explores issue oriented use. Linda was a 33 year-old business-owner running for City Council. She was an underdog and was bound to be outspent. She had to work... ( added 1 year 13 days ago.) |
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Promotional Marketing: Effective Marketing With Waterless Tattoos -
- Michael Crooks (913) Michael Crooks Background Before waterless tattoos came to market, the only type of temporary tattoo available required water to apply. The concern among parents and marketers is that children were, and still do, use their saliva to apply the water-type temporary tattoos when a clean water supply is... ( added 1 year 18 days ago.) |
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Pens As Effective Promotional Marketing Tools ... Not Giveaways. -
- Michael Crooks (913) Michael Crooks Ever seen them use a pen on TV to save someone's life? While you may never use a pen to give someone an emergency airway, pens are a great promotional marketing medium ... if they are backed up by an effective, creative idea. First, a word of warning. There is a huge difference between a cheap... ( added 1 year 21 days ago.) |
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Secrets to Engineering Parade & Business Banners -
- Michael Crooks (913) Michael Crooks I couldn't help myself. It just sort of slipped out. "Well, Shelly you're gonna have to either get a shorter banner or taller kindergarteners." A brief moment of silence was broken by her laughter letting me know I hadn't blown it and that she had a sense of humor - something I really like in a... ( added 1 year 31 days ago.) |
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Little Known Facts in Four Color Printing -
Maricar Cadavicio (48) Color printing is the reproduction of an image or text in color, from a digital file to a hard copy form. The method used to print full range of colors is referred to as four-color process printing. This process applies four ink colors cyan, magenta, yellow and black (CMYK). How Colors are... ( added 1 year 35 days ago.) |
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Postcard Printing Services and Effective Postcard Campaign Ideas -
Maricar Cadavicio (48) The problem with random marketing is that even if you want to send your postcards, which you have painstakingly taken care of to produce using postcard printing services, sometimes your postcards still don’t quite just cut it and gets thrown in the trash. If you have had the misfortune of getting... ( added 1 year 35 days ago.) |
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Post Cards As An Effective Trade Show Giveaway -
- Michael Crooks (913) Michael Crooks Tired of handing out pens and other junk at trade shows that don't give you any return on your investment anyway? Consider the benefit of a 4" x 6" postcard. A postcard is a great trade show handout .... IF, it is backed by an effective idea. Many describe a great postcard handout as little more... ( added 1 year 38 days ago.) |
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How To Rent the Impossible Billboard That Nobody Wants -
Frank Rolfe (68) So you have a billboard that won’t rent. Maybe you need to change you attitude to get it sold. Here’s the deal: everyone would take it for free, right? Sure they would. Thank God you have a commodity that everyone wants. So your real problem is not the product, it’s the pricing. The demand is... ( added 1 year 41 days ago.) |
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Flag That Billboard Sign! -
Frank Rolfe (68) “Flagging a sign" is an imperfect art that allows you to get a read on the height of your proposed billboard visually from the street. It is normally done one of two ways" By Crane To accomplish this, you need a tape measure (100’ fiberglass) and a red towel. You also need a 75’ or so skyhook... ( added 1 year 41 days ago.) |
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Four Ways to Cut Trade Show Rental Exhibit Costs -
Dick Wheeler (194) Ever wonder how much money you could have saved if you only had rented a beautiful custom trade show exhibit rather than purchased it outright? Ever wonder how much more money you could have saved if you rented the lightweight version of the trade show rental exhibit system rather than the... ( added 1 year 43 days ago.) |
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A Creative Approach to Targeting Your Market -
- Michael Crooks (913) Michael Crooks Target Marketing isnt as hard, difficult or complicated as many marketing professionals would like you to believe. With a slight shift in mind-set, you can quickly target a market as specific as left-handed buyers of blue, four door cars. How? Pretty much the same way you target mothers-to-be... ( added 1 year 43 days ago.) |
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Promotional Product Selection: Avoiding Public Relations Problems -
- Michael Crooks (913) Michael Crooks As marketers and businesses seek to promote themselves, their products or events, they need to think through the promotional products they use in their promotions. While they need to consider the positives they also must explore possible negatives. A product that may seem like a sure-fire hit may... ( added 1 year 47 days ago.) |
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Defined Purpose: Effective Use of Promo Products In Political Campaigns -
- Michael Crooks (913) Michael Crooks "No one will vote for you because you gave them a pen, an emery board or a refrigerator magnet." The idea that someone would vote for you based only on the fact that you gave them something with your Republican campaign logo on it is absolutely retarded. However, promotional products... ( added 1 year 50 days ago.) |
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Promotional Marketing: The Difference Between A Cheap Giveaway and an Effective Promotion -
- Michael Crooks (913) Michael Crooks My friend Ken, the toy poodle breeder, called the other day asking about imprinted pens to give away at dog shows to promote his kennel. From previous conversations I remembered something about height restrictions. "Ken, isn't there a rule that when a toy poodle gets to a certain height, you... ( added 1 year 54 days ago.) |
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Advertising, Marketing and Custom Music Production Jingles -
Tom Gauger (370) Advertising in today’s economy has and continues to raise many eye brows. Many would be small business owners are often deluged into what they consider the marketing abyss with no solid answers and sales reps all with hands out trying to get in on the action. “Everyone" seems to have the answer... ( added 1 year 60 days ago.) |
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322 Articles Total in this category |
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