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53 Articles Under This Category
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Challenge Coins - What Do They Mean? -
 - Frank Cassidy (74) 
Challenge coins exist for branches of the military as well as other organizations. The most common are made for the U.S. Army, Navy, Air force and Marines. The belief is that challenge coin originated with the Army Air squadron during World War I. Since that time the coin has been used for many... ( added 17 days 20 hours ago.) |
Holiday Cards- To Send and How to Send -
Prudence Helders (27) 
Why should I send a holiday card?
During times of economic hardship, it is essential to communicate with your current and prospective clients in a personal way -- to show your concern for them and to remind them of the role you and your firm can play in ensuring their future well-being and... ( added 19 days 17 hours ago.) |
Armor All Suits Up -
Avis Ward (11,455)     
Avis Ward  
Armor All in the news probably would not have
caught my attention if my car had not been detailed on Wednesday. I have built a solid relationship with the sales, service and detail
departments at the dealership where I take my car and have been afforded some privileges. Reminiscent
of the days... ( added 357 days 17 hours ago.) |
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Combating Defamatory Cyber Attacks -
- John Spukman (4)
Years ago starting a rumor usually involved simply revealing information to the local gossip. If the information was sufficiently salacious, regardless of whether it was true or false, even admonitions not to tell anyone went unheeded. The rumor, the lie, became fact. But the rumor would... ( added 1 year 10 days ago.) |
Brand Management: Defining Your Brand Positioning -
Terry McKenna (240) 
Terry McKenna
What does your brand stand for? More importantly, how would your customers answer that question since brands don’t create wealth customers do.
Brand positioning starts with a frame of reference, which signals to consumers the goal they can expect to achieve. Customers have expectations that... ( added 2 years 202 days ago.) |
Benefits of Vehicle Wrapping! Could vehicle advertisers like Nike, Reebok and Coca-Cola be wrong? -
Justin Murray (8)
Marketing budgets have been slashed in recent years, but vehicle wrapping practically sells itself to larger companies that are interested in reaching potentially hundreds of thousands of viewers over the short-term. Striking a deal with a big brand name can drive significant revenues for your... ( added 3 years 107 days ago.) |
Brand Is the New Black -
Rob Levinson (9)
"One day you're in, the next you're out."
Since 2004 this has been supermodel Heidi Klum's signature line on the wildly popular reality television program "Project Runway," which features unknown designers seeking to launch their fashion careers. It's a clever line that has become part of the... ( added 204 days 17 hours ago.) |
Logo Shopping: Hand-Crafted or Factory-Made? -
- Matthew Chansky (14) 
There are numerous online logo design factories that, in
general, create a certain genre of logo designs. The majority of logos fall
into the category I call, logo-strations. They are mini logo-illustrations that
describe what the business is about. Most of them are... ( added 260 days 17 hours ago.) |
Starting A Business: Logo Development Tips -
- Matthew Chansky (14)
Whether you planned to start a new business or the shrinking economy inspired you to go for it, once your business plan is completeyoull need to get in touch with the foundation of your brandthe logo.
As a small business entrepreneur, you are savvy enough to know that branding isn't just for... ( added 272 days 10 hours ago.) |
Developing an Integrated Marketing System for a Illustration Book Publisher -
William Dupree (0)
When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisition program that would help the firm obtain more contracts with museums, galleries, individuals... ( added 1 year 61 days ago.) |
Revitalizing a Brand Identity for a Entertainment Gift Book Publisher -
William Dupree (0)
While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was started in 1999 had established a reputation for producing beautiful entertaining gift books for... ( added 1 year 61 days ago.) |
Effective Visual Marketing for Your Organization -
- David B. Coleman (77)
What exactly is "visual marketing"? What does it do, and why in the world should you care? In a nutshell, visual marketing is simply that part of your marketing plan that involves visual media.
We’re a Visual Species
Vision is our primary human sense. At a very early age, we use... ( added 1 year 212 days ago.) |
Military Challenge Coins - Create your own unique custom challenge coin -
- Frank Cassidy (74)
Military challenge coins tend to be one of the most reproduced militaria related items on the market. This may be due to their increasing popularity as they are used for all kinds of organizations that are not specifically associated with the military. These include police and fire departments... ( added 1 year 349 days ago.) |
The Postmodern Condition in Branding -
- Boyan Yordanof (19) 
Boyan Yordanof
"The "true" world - an idea which is no longer good for anything, not even obligating - an idea which has become useless and superfluous - consequently, a refuted idea: let us abolish it!" (Nietzsche)
Postmodern
is a difficult word to define. Some authors refer to as far back... ( added 85 days 21 hours ago.) |
The Importance of Websites -
Prudence Helders (27)
How Important is Your Website?
Having a website is just as essential to promoting your firm's brand as having your business card. With growing numbers of clients searching for lawyers online, Internet marketing is an essential area of client development. A directory listing, such as a Yellow... ( added 100 days 16 hours ago.) |
The Five Rules to a Great Logo Design -
- Logo Designer (757)  
Logo Designer
Logo design is as much a science as it is art. In fact, it has a host of scientific aspects to it that includes psychology and mathematics. This is because a good logo design is intended to act on the psyche of the onlooker and appeal to it and its retention would depend on the symmetry it... ( added 140 days 19 hours ago.) |
Need a Unique Logo Design? Crowdsourcing is Your Best Option -
Logo Designer (757)
Logo Designer
Crowdsourcing works simply by reaching out to an existing community asking for help with a task that you might have. Surely you've heard the old saying "two heads are better than one", well how about 5,000 heads are better than one? Crowdsourcing is fast becoming one of the fastest, easiest, and... ( added 140 days 19 hours ago.) |
The Importance of Branding When Starting a Business -
- Logo Designer (757)
Logo Designer
What does a person write while testing out a new pen? 99 out of 100 would write their own name or sign out their name. The reason behind this is really simple; a person is the biggest brand to himself or herself. This is no ego trip but a well tested fact. A human being is branded with his or her... ( added 152 days 21 hours ago.) |
Is It Really Bye-Bye Embargo -
Garson Smart (1,824)
Longtime cigar aficionados have followed the fluctuations in the US-Cuba relationship for years. Of course, officially, there is no relationship--the United States severed all diplomatic ties with Cuba in the early 1960s and has maintained a trade embargo with the island Communist dictatorship... ( added 180 days 15 hours ago.) |
How To Build Brand Trust -
Lynn Manternach (29)
When
most people think about building their company's brand they think about
investing in marketing and advertising strategies. Typically the focus is on brand
awareness and brand perception.
That's a
good start. But longer term strategy is to work on building brand trust. And
that's even... ( added 206 days 20 hours ago.) |
Developing a Start-Up Marketing Plan for a Book Producer -
- William Dupree (0)
I was able to secure a contract to develop a marketing plan for a new start-up full service book producer. The 2 principal owners wanted the company to specialize in the production of illustrated books in the areas of the visual and performing arts, literature and popular culture, the culinary... ( added 1 year 61 days ago.) |
Military Challenge Coins - How to Brand Your Business Or Organization -
- Frank Cassidy (74)
The monetary value may not be very high for military challenge coins however, the keepsake value is worth more than you could ever pay for this coin. These coins have been called by many names: military unit coins, commander's coins, honor coins, and pride coins just to name a few. The names all... ( added 1 year 87 days ago.) |
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Choosing a Logo Design for Your Company -
Joann Stylianos (6)
Choosing a Logo Design for Your Company
A picture is worth a thousand words. This adage is especially true when it comes to logo design. People have an immediate psychological and emotional response when they view a logo. Before anyone picks up the phone to call you or hits send on an e-mail... ( added 1 year 218 days ago.) |
How To Run An Art Or Poster Contest -
- Robert Bear (266) 
Robert Bear
Businesses, organizations, and groups can increase their positive community image and involvement by sponsoring a poster contest. If you are interested in having an art or poster contest and don't know how to go about organizing and operating one, then this should help you considerably. Although... ( added 1 year 225 days ago.) |
In-Kind Donations -
- Kisha Mays (0)
What do you do when you are seeking Sponsorship Dollars, but offered product instead. Giving product is considered an in kind donation. Obviously, you would rather have the money, right? What if the company is unwilling or unable (probably because their yearly sponsorship budget is maxed out or... ( added 1 year 229 days ago.) |
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53 Articles Total in this category
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