|
|
44 Articles Under This Category
Now Displaying Page 1, Articles 1 to 25
Next Page 1 2 |
|
Hyperbole, Exaggeration, and Half Truths -
Beth Ann Erickson (16) 
You've seen the webpages. I'm sure you have.
They dissolve on your computer screen in a flurry of red headlines, black text, and little yellow boxes filled with gushing platitudes and exclamation marks.
I'm talking about those one-page websites filled with promises to make your life... ( added 20 days 7 hours ago.) |
Really Good Word Usage – No. 23: Writing Isn’t Talking Unless You’re Writing Talking -
Bill Moore (767)    
Bill Moore 
You’d probably never write a sentence like this unless it was a direct quotation: “Well, I mean, you know, we just kind of, you know, kicked it around some until Mel goes he won’t, like, support the campaign." People speak like that. It’s called speaking “colloquially," which, technically, means... ( added 3 years 87 days ago.) |
Really Easy Grammar – No. 38: Why To Calmly Split an Infinitive -
Bill Moore (767)
Bill Moore
Like everything else conceived by the minds of humans, grammar and its rule come into and go out of fashion. Shakespeare could use double negatives, but we’re not supposed to. An educated person in the 17th Century could say ain’t , but not now. When you’re a writer-for-hire, it’s your job to... ( added 3 years 93 days ago.) |
| |
|
|
| |
Really Easy Grammar – No. 37: Pronouns Used to Sound Right -
Bill Moore (767)
Bill Moore
Does the correct choice of her/she bar you from being a good writer? Well, we’re going to break the her/she bar and give you a sound method of using these and other pronouns accurately. Of all the little words in the language, none causes as many problems as the simple pronoun. The next paragraph... ( added 3 years 93 days ago.) |
What is Creative Commons And How Is Google Involved With It? -
Asher Ricard (14,077)   
Asher Ricard 
Creative Commons is the anti-Associated Press when it comes to the issue of copyright. Creative Commons was founded in 2001 as a non-profit organization whose goal is to increase creativity by opening up the rights of the creator. Why did you become a writer? Did you want your work to be shared... ( added 72 days 10 hours ago.) |
The Song ''Happy Birthday to You'' is Protected by Copyright -
 - Rose DesRochers (1,109)  
Rose DesRochers
You Learn Something New Every Day! It was not too long ago that I learned a well know song that has been around since 1893 is copywritten. That is right folks, "Happy Birthday to You," is protected by copyright.
The melody to "Happy Birthday to You" was written by school teacher Mildred J.... ( added 2 years 283 days ago.) |
Really Easy Grammar – No. 35: Whom Do You Think Who Is? -
Bill Moore (767)
Bill Moore
Misuse of who and whom is an error in grammar often committed by the very people who consider themselves most refined and grammatical. The correct use may surprise you. When to use who and when to use whom is probably one of the most confusing grammar problems around. Well, I’m about to give you... ( added 2 years 332 days ago.) |
How To 'Build' An Advertising Portfolio That Gets You Hired -
Kevin Browne (84)
How are you doing building your advertising portfolio?
Is it flowing out of you? Or, more likely, do your thoughts seem to get stuck from brain to computer? It can be a daunting task, no question. But there is a methodology to the building process, so keep reading.
If you’re feeling... ( added 2 years 348 days ago.) |
Really Easy Grammar - No. 35: Don't Let Your Participle Dangle -
Bill Moore (767)
Bill Moore
If the rules of English grammar are carved anywhere, they’re carved only in butter. A lot of the rules are arbitrary at best and sometimes even silly. And it’s possible that you can violate many of them and still be considered a good writer. But should you? Like everything else, the rules... ( added 3 years 99 days ago.) |
Really Easy Grammar - No. 36:Here's a Preposition Proposition -
Bill Moore (767)
Bill Moore
There are many rules of grammar: good rules, bad rules, sound rules, and silly rules. The problem is knowing which ones you have to follow and which ones can you ignore. I’ll give you my rule about that in a bit, but first, let’s look at who decided whether it was good grammar or bad. Like... ( added 3 years 99 days ago.) |
Really Good Word Usage - No. 20: Must Good Usage Beg the Question? -
Bill Moore (767)
Bill Moore
Here’s a chance to choose between being right and being correct. And maybe even striking a blow for saving a useful bit of language from the careless, lazy, and ill-informed. In the last decade of the 20th century, people in various media began to use the phrase, to beg the question , to mean... ( added 3 years 104 days ago.) |
20 Tips for the Perfect Mailshot -
- Simon Davies (4) 
Simon Davies 
You've heard the classic formula, AIDA: Attention, Interest, Desire, Action.
But how do you grab attention, turn interest into desire and prompt an action that's sure to get the phones ringing? Here's 20 tips to ease you through the trauma of getting strangers excited:
Grabbing the... ( added 3 years 133 days ago.) |
My Most Powerful Marketing Secret -
Beth Ann Erickson (16)
My most powerful marketing secret is knowledge.
No. I'm not the most knowledgeable writer in the world. I'm not even the best. However, I'm a voracious reader.
I read everything I can get my hands on. My library houses books by Bly, Hatch, Lewis, Throckmorton, Ogilvy, Kennedy, Stein... ( added 30 days 7 hours ago.) |
Pithy Prose: The Wit & Wisdom of Elbert Hubbard -
- Philip Yaffe (790)
Part 14 of an occasional series
I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school.
I am particularly fond of what I like to call "pithy prose". These short quotations can cover an unlimited variety of subjects: love... ( added 200 days 15 hours ago.) |
Learn Writing Style - What Is Technical Writing? -
- Deanna Mascle (4,422)
Technical writing, sometimes called business writing, is writing for a specific purpose and with a specific goal. Usually its goal is to inform/instruct or persuade/argue. Technical writing can really be considered transactional writing because there are two people or groups involved in the... ( added 1 year 44 days ago.) |
How to Write a Nonfiction Book Query Letter That Gets Attention -
- Bobbi Linkemer (83)  
Bobbi Linkemer
You've written a nonfiction book and decided to try to sell the idea to a conventional publisher. Where do you begin? Whether you are going directly to the publisher or trying to interest an agent in representing you, you begin with a well-crafted query letter.
A query letter is a one-page... ( added 1 year 64 days ago.) |
7 Steps to Writing Feature Articles That Sell -
- Bobbi Linkemer (83)
Bobbi Linkemer
Magazines, newspapers, and online sites must provide their readers with content in the form of well-researched, well-written feature articles. What follows is a proven process for researching, writing, and submitting professional feature articles the meet editors' needs and enhance your... ( added 1 year 110 days ago.) |
8 Strategies For Turning Your Failing Project Into a Winner! -
Kitt Depatie (0)
Assuming you are already using strategies such as market research, sales letters web sites, e-mail marketing, PPC, ad testing, probes and you are STILL not getting the results you are looking for. Here are 8 strategies to start with to determine what you might have missed. Strategy 1. Copy can... ( added 1 year 125 days ago.) |
Why Clear Writing Means Aiming for the Lowest Common Denominator - and then Some -
- Philip Yaffe (790)
Some people have experiences early in life that seem to have nothing to do with their intended careers but later turn out to be crucial. I am one of those lucky people.
I graduated from the University of California , Los Angeles (UCLA) in 1965 with a degree in mathematics and no intention of... ( added 1 year 199 days ago.) |
Columbo: What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us about Effective Communication? -
- Philip Yaffe (790)
Decade after decade, perhaps the most popular type of television program has been the detective story, the traditional "who dun it?", presumably because people enjoy being held in suspense. It is therefore instructive to note that one of the most popular TV detective shows of all time has no... ( added 1 year 199 days ago.) |
The Second Biggest Mistake Freelancers Make -
Kathleen Poole (10)
When you first begin your freelance career–whether as a writer, photographer, web designer, graphic artist or whatever–you have to face the ultimate challenge: getting clients.
So you scour all the marketing books and Internet articles, and you talk with others who have gone before you to... ( added 2 years 109 days ago.) |
Show Some Cleavage When You Write -
Laurie Dart (15)
If you want to draw people to your Web site, you’ve got to show some cleavage. What do I mean by that? Well, you want people to do a double-take when they get to your site. It should be pleasing to the eye and have copy with substance. You only have a few seconds to grab the attention of your... ( added 2 years 187 days ago.) |
| |
|
|
| |
Five of the Greatest Villains In Marvel Comics -
Virgil Storyteller (159)
To be ranked as some of the best villains in marvel comics they have to be dastardly, cool, clever, or just plain evil. And the marvel universe is filled with plenty of villains that fit the bill. But only a select few of the villains in marvel comics are the baddest of the bad. Not all the... ( added 103 days 2 hours ago.) |
Pithy Prose: More Wit & Wisdom of Anon -
- Philip Yaffe (790)
Part 13 of an occasional series. Follow-up to Pithy Prose: The Wit & Wisdom of Anon (Part 7)
I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school.
I am particularly fond of what I like to call "pithy prose". These... ( added 210 days 14 hours ago.) |
7 Tips to Write in a Conversational Tone - To Boost Sales -
- Francis Lui (93)
It's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background. Here are some tips... ( added 224 days 7 hours ago.) |
|
|
| |
|
44 Articles Total in this category
Next Page 1 2
Submit an Article!
|
|
 for
the most recent articles under Writing / Copywriting ?
|
|
