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34 Articles Under This Category
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Retailers Must Plan for Economic Downturn in 2010 -
Ron Pawlowski (210)    
The Current Economic Recovery May Be Superficial and Temporary
We're currently seeing elements of economic recovery but how solid is the road back to prosperity? Chairman Bernacke at the Federal Reserve recently stated that we appear to be climbing out of the recession but do not expect... ( added 11 days 20 hours ago.) |
Powerful Retail Price Strategies for Christmas 2009 and Beyond -
 - Ron Pawlowski (210)
Retailers Must Get Creative With Pricing To Entice Value Driven Consumers
There are less than six weeks to Christmas, even though it doesn't feel like it! There's still a window of opportunity to increase sales for the Holiday Season and into 2010. Retailers who understand how consumers have... ( added 4 days 5 hours ago.) |
This Experience Saddens Me -
The Old Gray Mare (1,555)    
The Old Gray Mare 
Family values. Good old fashioned honesty. Contemporary society. Something is blatantly going wrong in our society and country. It saddens me to talk about this experience. I am bothered by it however, and feel the need to get it on down on paper and to vent. For just a couple of weekends I... ( added 21 days 18 hours ago.) |
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The Upfront Costs for Mystery Shopping -
Terry Mitchell (5,334)   
Terry Mitchell
Mystery shopping is a unique way for consumer-minded companies to receive useful feedback on products, services, and other aspects related to shopping from the perspective of an end customer. Companies use mystery shopping efforts to remain in touch with their key shopping demographics, and as a... ( added 261 days 10 hours ago.) |
Whats Up With Retail "Discount" Tags, And Why? -
Gary W. Halsey Sr. (4,444) 
Gary W. Halsey Sr.
I was out shopping the other day, and I was at Fry's picking up some staple foods, bread, butter, milk, and my personal favorite, Lays Potato Chips, you know, the Kettle Cooked Kind that are extra crunchy, the Jalapeno kind....yum. Well, I was standing in line, and as I was, I noticed that we... ( added 280 days 6 hours ago.) |
What Time Do You Close? -
Michael Ramzy (821)  
Michael Ramzy
The signs were posted the day after Thanksgiving: "Open Christmas Day, 9-6".
All of the customers were told, for the past few weeks, the store would close at six in the evening on Christmas Day.
All of the employees knew we would close at six in the evening on Christmas Day. They all made... ( added 331 days 8 hours ago.) |
Beware of Bulk Order Discounts -
Terry Mitchell (5,334)
Terry Mitchell
Beware of companies that offer large volume discounts to the public, no matter what type of product they sell. That could be a red flag that they believe they won't get many repeat customers. For example, let's suppose that a given company was selling one bottle of vitamins for $10, but was... ( added 344 days 2 hours ago.) |
What Would The U.S. Have Done The Day After Pearl Harbor If All The Factories Were Overseas? -
- Mr. Keith (2,389) 
Mr. Keith
What would have happened to the United States of America if all of her factories were in Japan the day after Pearl Harbor was bombed?
On December 8th, 1941 America awoke to a pretty big problem as there were no resources to manufacture rubber. As America geared up for war time production... ( added 1 year 164 days ago.) |
Retail Employment: The Customer Was Not Right Today -
- Mr. Keith (2,389)
Mr. Keith
I went to work the other day and that day is one that will live in my mind's eye for the rest of my own personal forever. That date was May 30th, 2008. I went to work and there was one customer who upset because the installation of new front door was not what he had expected. I went out to that... ( added 1 year 173 days ago.) |
I Do Not Like My Customer Service Being In India -
- Mr. Keith (2,389)
Mr. Keith
It really gripes me when I make a telephone call for one of my business accounts and I am transferred to some person in a far off country. I have complained to the person that answers the phone and I am told that it is an international corporation and there are people all over the world that... ( added 1 year 177 days ago.) |
Retail Workers: The Forgotten Majority -
- Mr. Keith (2,389)
Mr. Keith
There is a silent army of uniformed people that we meet and see almost every day and they just kind of lurk in the shadows and goes unnoticed. This army I speak of are the workers of the retail world. I will not mention any company names, but everyone reading this has met with many retail... ( added 1 year 184 days ago.) |
The New Retail Landscape -
- Ron Pawlowski (210)
The U.S. election is over and fortunately, I won't burden myself with sharing what I believe is in store for the country politically. Regardless of who is president, the financial mess in the USA looms on and in spite of all the promises and rhetoric, no bag ofmagic tricks or new faces in the... ( added 1 year 17 days ago.) |
Customer Cues and Peripheral Vision -
- Kevin Dwyer (210)  
Kevin Dwyer
In industries with a high proportion of one-to-many
direct customer contacts, not enough attention is paid to training
people to observe and interpret non-verbal customer cues.
To
explain, here is the scene. You are in an upmarket restaurant with five
friends and family. You have... ( added 1 year 127 days ago.) |
Re-invent Your Store Towards The New Buying Mentality for 2010 -
Ron Pawlowski (210)
Shopping Habits Are Polarizing More Towards Needs Based Purchases
In an earlier article, I spoke about new buying mentalities for Baby Boomers and their offspring. These aging generations are trying to buy items that will preserve their youth. They're adopting younger lifestyles and... ( added 25 days 6 hours ago.) |
How Businesses Can Avoid Being the Victim of an Internet Scam -
Tom Swayer (133)  
Education is really the key to avoid being drawn into a scam. Staff should have a training session on how fraudsters will try to target the business so they are then ready to look for the signs of fraud. If staff are aware of these types of attacks and know what to look out for, they will... ( added 55 days 1 hour ago.) |
How to Apply Face Cream -
Jennifer Schweitzer (36) 
The reason we apply face cream is to keep our skin fresh, healthy, moist and beautiful looking. Face cream is to be applied in small amounts and not in large quantities which is simply a waste. In the case of face cream it is not the quantity that counts it is the quality.
Start applying... ( added 84 days 10 hours ago.) |
Retailers See Home Life as an Opportunity -
- Ron Pawlowski (210)
Retailers see the activity of "Cocooning" back in style
Faith Popcorn exploited the concept of "Cocooning" in her early 90's book of the same name. High gas prices at the time as well as the spike in housing motivated people to save money by staying home and indulging in activities that... ( added 200 days 7 hours ago.) |
Retailers with Electronic Article Surveillance (EAS) Systems Beware -
Ron Pawlowski (210)
I often speak about the effect of challenging times on shoplifting levels.
A tough economy escalates theft for obvious reasons that I have covered in the past. Many retailers have implemented expensive EAS systems to address this trend, yet unless staff are properly trained, EAS systems can... ( added 228 days 20 hours ago.) |
Retailers Must Examine Average Price Point -
- Ron Pawlowski (210)
It's almost the middle of March and the state of the Economy and the retail landscape is very close to where I expected it to be when I made my predictions back in October of 2008.
The classic customer experience pivots on five critical elements: Service, Selection, Price/Value, Ambiance and... ( added 257 days 2 hours ago.) |
Pay More, Expect More, Get More -
- Matt Parmaks (0)
It's time for more retailers to test the 'pay more expect more, get more'
theory.
It seems that retailers have always argued against higher wages, benefits and full-time positions citing exorbitant wage costs as the reason.
While it is true that the expense, in dollars would... ( added 330 days 7 hours ago.) |
Retail Conversions in Our New Economy -
- Ron Pawlowski (210)
One of the most critical retail metrics I consistently talk about involves a store's conversion ratio. Conversion ratios rank up there with personal productivity per hour metrics by employee.
The conversion ratio is typically calculated and expressed as a percentage to traffic into the... ( added 1 year 4 days ago.) |
Retail Layaway is Reborn -
- Ron Pawlowski (210)
Early in 2007 I predicted the evolvement of the new economy as we are experiencing in the Fall of 2008.
At that time I recommended that smaller retailers consider the creation of a Retail Layaway Program for the Christmas Season of 2007. Some took note and have done well, particularly as... ( added 1 year 9 days ago.) |
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Retail Empowerment in Challenging Times -
- Ron Pawlowski (210)
The new economy will be a real test for the smaller retailer, no question. Consumer spending is down, credit availability
has been curtailed and unemployment will creep upwards.
Smaller retailers will experience lower levels of traffic and more indecision by consumers that visit their... ( added 1 year 11 days ago.) |
Diversify Your Product Line As You Prepare For The Holiday Season -
- Ron Pawlowski (210)
Source Out Complimentary Items Under $20 That Sell In Any Economy
Even though we're less than two and a half months from Christmas, there's still time for the retail entrepreneur to diversify their product line and offer more opportunity for their customers to make a buying decision.... ( added 32 days 6 hours ago.) |
Two New Trends Surface for the Baby and Echo Boomers -
Ron Pawlowski (210)
These Large Retail Groups Try to Turn Back the Clock While Embracing the Environment
As the economy seems to be recovering (whether the recovery can be sustained is material for another article), Baby and Echo Boomers are still focused on price when shopping, but have adopted two new buying... ( added 39 days 23 hours ago.) |
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34 Articles Total in this category
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