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Earma Brown (21)
Earma Brown
Book Writing Tips

7 Simple Strategies to Stamp Irresistible On Your Book

Posted Monday, October 12, 2009 (41 days 15 hours ago.) Viewed 9 times.

Are you ready to draw readers to your book like metal to a magnet? No worries; then you must do some things differently. You can't keep doing things the same and expect different results. That's insanity.

All it takes is a different perspective. Change your perspective; your important message and book will draw all the readers it deserves. Here are seven easy strategies that will stamp irresistible on your book.

Know your message is significant. Put away your fears and doubts once and for all. With all the great books written, there's only one voice that's uniquely yours. I am convinced there are people waiting for your perspective, your solution, or your message. They're waiting to be inspired, entertained or helped by YOUR book.

Write for your readers. Don't be self serving. Discover what your readers want. Then write a book filled with what they want to read. They will love you for it and read everything you write. To top it off, your book will make you famous and sell beyond your wildest dreams. All because you put aside what you wanted and gave your audience what they wanted to read.

Make it simple. Use simple language. Avoid technical jargon that may confuse your readers. Aim for seventh and eighth grade level communication. Write your book in an active voice. Cut the passive voice and create compelling copy.

Create readable copy. Don't bog your readers down with schoolbook terms and stuffy language. Choose words like caution instead of admonish or get instead of garner. Become a friendly mentor offering advice and results oriented tips inside your book and more people will be drawn to you and your writing.

Use stories. Tell stories in your book. Stories will help you connect with your readers on an emotional level. Many readers may not remember much of what you are teaching. Tell a story with your material; they will remember you and your stories.

Give application. More than anything, your readers want you to tell them how to do it in simple language. Whether you are explaining how to bath the baby or wash the puppy, people want you to give them step by step guidelines. Fill your book with application and you will win more readers.

Entertain your readers. Seek to entertain your readers. Use analogies, stories, illustrations and case studies. Even if it's a manual or a simple non-fiction book place interesting facts and statistics throughout. You can create teaser paragraphs or relief box stories. Relief from what you may ask? Relieve them from the important but boring details. Sprinkle theme stories related to your book's content in a box in each chapter. Boxing the story will give your reader a brief break from the normal reading.

If you don't decide to take the shorter easier route of writing an irresistible book, you may be this time next year still wondering if you should or shouldn't write a book. Don't hesitate any longer; write an irresistible easy book, attract more readers and profit sooner.


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5 Little Article Writing Mistakes That May Stamp S.T.A.L.E. On Your Articles

Posted Monday, October 12, 2009 (41 days 15 hours ago.) Viewed 1 times.

Have you eaten stale crackers, recently? Not long ago, I rushed into a little neighborhood grocery store to grab a few things. One of the items I grabbed was a box of crackers. I rushed home, prepared dinner, pulled out the box of crackers and bit into one. It was stale! You know; it tasted like paper, dry, no crisp. The salt had even lost its saltiness.

Speaking of stale, are you making the mistakes that stamp S.T.A.L.E. on your articles? If you're anything like the writer when she first began writing articles, you could be making some simple mistakes that will hinder the success of your article.

No worries; now you don't have to make those same mistakes, you can put a stop to little mistakes that makes your article writing S.T.A.L.E. in a big way. Here are 5 mistakes and how to avoid them written into a S.T.A.L.E. acronym. Put them into action and receive trailer truck loads more article sales and triple times the success you were expecting.

  • Soul Mistake: Article written with no soul or passion. Write with all the professionalism you can muster but write from the heart. Write with passion; write with soul. Strategically place your statistics and famous quotes but don't be stuffy with your language. Your readers may think you are talking down to them if you use too many technical terms and professional jargon.

  • Teachable moments. Article written without utilizing teachable moments. There are two main reasons people read. One of those reasons we read is to be educated. Take advantage of the teachable moments from your life. It will make your article more interesting. Remember, the stale cracker moment above. The author tied it in with the staleness our writing can have.

  • Amplification Mistake: Article written with no dramatic stories or illustrations. It's true the details are important. But in article writing the details can be boring. Make your article eventful. Focus on the events. Then amplify or turn the volume up on the events of your article. Do include the details but dramatize your stories or embellish your stories as much as you can.

  • Life lessons: Article written with no practical applications. Use your life lessons in your article. Educate your readers with the lessons you've learned along the way in life. Don't get me wrong; don't bog your reader down with your personal details. Sprinkle them in with good taste. Make sure you strategically place them so they make sense in the flow of the article. An author friend created a life lesson section with a practical application of each main principle.

  • Empathy Mistake: Article written with no personal connection with reader. Do you connect with your reader emotionally? You should express empathy with your reader and their problems. Empathy is the capability to share and understand another's emotions and feelings. It is often characterized as the ability to "put oneself into another's shoes." Let them know you've walked where they've walked. Or you are in close relationship with someone who has and you understand their feelings and emotions.

Without writing a compelling article filled with: passion and soul, teachable moments, dramatic stories, life lessons and an emotional connection your message may never reach the audience it's destined to reach. Avoid writing a S.T.A.L.E. article filled with the mistakes above; capture the interest of your audience and get your article read. Best wishes for your success!

Don't wait any longer! Remember, there's an audience waiting to read what you have written. Why not get started writing your articles today? Do you need additional help to write a compelling article that avoids any S.T.A.L.E. writing mistakes?

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7 Ways to Write Your Book to Sell Way More Than Its Competition

Posted Thursday, February 14, 2008 (1 year 282 days ago.) Viewed 35 times.

Did you define an intense problem and solve it within your book? Congratulations! You now have the ingredients to make your book a top seller in your field or expertise. With the right mix, your book is destined to sell way more than its competition. But, wait; don't rest in your success just yet. You still have work to do to become a successful author with a book selling way more than its competition.

After you have defined a problem and solution, researched your competition, you now have to develop a different approach. With all the books in the world on your topic, it's not enough to know the solution; you have to present the solution in a different way than existing books do.

You need to develop a way of making your book special. You need a different viewpoint, a niche, and a unique spin on sometimes the same information. Look at the problem again and the solution your book solves with the goal of developing a way to describe and present your knowledge in a different manner than existing books.

Here are seven ways you can do this:

  • Affinity. Perhaps you have a relationship with a well known organization that has benefited from your ideas. You can repurpose your expertise by leveraging off your association: The United Teachers Financial Program or the Stanford University Weight Loss Program.
  • Benefits. Organize your existing information around benefits of achieving the goal: Free Again, Healthy Again!
  • Broad market. Consider appealing to a broad market: Lose 14 Pounds in 14 Days: A Guide for Baby Boomer Men & Women.
  • Experience. Target your niche market with their previous experience with a topic, i.e. The Last Diet Book You'll Ever Need!
  • Focal point. Attack a huge problem by emphasizing a particular tool or technique that you have experience with. For example, show how cancer survivors can regain their health and vitality faster through herbs, minerals and raw plant foods.
  • Market section. You can develop a niche by focusing on an age group, profession, or sex, i.e. Lose 14 Pounds in 2 Weeks: A Guide for the new 40, Lose Weight Safely Before, During and After Multiple Birth Pregnancy.
  • Program. I love easy steps; don't you find yourself looking for the easy way out? Support your solution on the way you solve a large problem by breaking it into steps or ways, i.e. eBook It: 10 Ways to Profit from Your Passion Program for ebook writing.
    • You might notice in each one of the above examples of the same market, the contents of the book would most likely be the same! The books would contain the same basic thoughts, suggestions, guidelines, etc. For example, all the books about diets would probably stress the significance of eating right, choosing the right foods in right portions and daily exercise. Yet, each book presents a different viewpoint targeting a different market.

    So, don't be afraid to approach the same subject as existing books. Focus in on your unique ideas and viewpoint. Remember, according to the writer of Ecclesiastes, "There's nothing new under the sun." Bernice FitzGibbon said, "Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were only thought up only little more than a century ago."

    Are you ready to write a book to sell way more than its competition? Did you find a way to present your book of solutions in a different way? Great! Now that you know how to make your book unique, go ahead take the plunge. Don't hesitate any longer. Start today. Your audience is waiting for YOUR solution-oriented ideas and viewpoint. Make it different. Make it count. Make it yours.


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    7 Ways to Kickstart Writing Your Book This Year

    Posted Thursday, February 14, 2008 (1 year 282 days ago.) Viewed 20 times.

    Have you started your book yet? No. Don't think about it any longer. You know the words; now say it with me. Just do it! With the right focus and information, you can successfully begin, complete and even publish YOUR book within a few months this year.

    More and more people are successfully completing their books in less time. Even your competitors are getting it done. Why not join them. Here's seven tips to kick start writing your book:

  • Make your mark in the world with a significant book. Many hopeful authors tremble in their tracks wondering if their book will sell. That's a good question. Who wants to invest time or money into a sinking ship? Don't be afraid; here's how to test your book's significance.

    You can know your book is significant if it presents useful information, answers important reader questions, and impacts people for the good. If it's entertaining or funny it could go further than you imagined.

    It's significant, if it creates a deeper understanding of animals, humanity or this world. With one to three of these elements your book is worth writing. More than three, it has potential of making great sales even to best seller status. Now, get started; write your book and make the world a better place.

  • Find out who will buy your book and sell it to them. When you give your book a specific audience, it will hit the mark of good sales. Best seller books focus on a single topic per book. When you aim at one audience at a time, each tip, each story or how-to will be more effective. Point your message to someone specific and you gain a competitive edge on many book writers. For many authors just shoot their book out to the world without aim.

    It would be helpful to create an audience profile. Are your potential readers male or female? How old are they? Are they interested in topic? What problems do they face? Are they business people or professionals? Are they techies or non-techies? Are they willing to spend $15-20 on a book like yours? Do this and you're on your way to selling more books than you dreamed.

  • Write your book's central thought and support it with your book. Did you cringe at the words (thesis) central thought? For some, it brought back memories of school days and writing essays. No worries, a thesis simply means the main central thought of the book. Make sure your main central thought includes the greatest benefit to your book reader and you're done.

    In other words, it should answer your audiences' question, "How will this book help, encourage or solve my problem for me?" Write the thesis before you write the book and stay on the path of focused, powerful yet easy to read content.

    All chapters support your book's main concept. For "Win with the Writer Inside," the thesis is "How to write, complete, and publish your best book fast." The top selling titles often include the main thought in some form.

  • Make an inspiration cover early to encourage yourself. Keep it nearby to inspire you. Remember, book covers are the number one selling point of a book. Of course, in the beginning this is only a working cover. Nevertheless it will help crystallize your thoughts and propel you toward the fulfillment of your dream. You have 10 seconds or less to impress your potential readers to buy.

    Look around the bookstores and the internet to get a few ideas. Look for the covers most suited for your audience. Choose colors that attract them. For instance, consider red and blue for business books; aqua, yellow, and shades of red work for personal growth books. Even so, avoid too much red; it makes some feel suspicious.

  • Develop the back cover as a sales message before you write chapter one. This benefit driven outline helps give your book direction and helps you focus on what's really important to your readers. Most books will only allow for 50-75 words. That gives you less than 20 seconds to impress your prospective reader. Make this message passionate. Focus only what sells: testimonials (reader, expert and famous), a benefit driven headline to hook the reader to open the book and read the table of contents, and bulleted benefits.

  • Compose your book's 60 second "billboard" before you begin writing. Have you noticed a billboard lately? You only have a few seconds to get it as you drive by. So, the information is distilled into sound bytes to be effective. Make your 2-3 sentence book blurbs into sound bytes. Like a billboard where you only have a few seconds to get your message across, condense your sound byte into a 60 second tell and sell.

    Use your mini billboard at networking meetings, in the elevator, in the grocery line, anywhere you only have a few seconds to tell about your book. Composing your ad should include your title and 3 top benefits.

  • Write your publishing goals down for your book. Will you self-publish or shop for a traditional publish? There are serious pros and cons for either method. Find out the differences so you can make an educated choice that suits you. If you are self-publishing, consider the POD technology for your book. There are lots of good choices that will publish your book for you at an affordable price.

    If you are opting for a traditional publisher, get an agent and a contract before writing the book. Then shop agents and publishers with 2 chapters and a knock-out book proposal. Invest in one of the current market guides and research the best fit for your work. It raises your chances considerably if you know what kind of manuscripts a particular company is looking for.

    I admit it; getting started writing a book can be challenging to most. Even so, it doesn't have to stay that way. You can do like the author did; use the ten tips above and kick start writing your book. Start today; complete and release your significant message to the world. Then jump around, get excited for it won't be long before we see your name in print!


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