George Torok
View all articles by George
George's latest writings
Marketing Secret: Be a Name Dropper
What's in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions - you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood...he said he'd be back). You know the money has no relation to their "acting" ability. It is the name that is valuable - the name that sells. Imagine if you had the power of these names... (posted by George 2 years 350 days ago.)
What's in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions - you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood...he said he'd be back). You know the money has no relation to their "acting" ability. It is the name that is valuable - the name that sells. Imagine if you had the power of these names... (posted by George 2 years 350 days ago.)
Five Rules to Building Your Successful Marketing System
As a marketing expert I am often asked, "What is the most important element in a successful marketing program?" My answer is, "Follow a good marketing system." My research and experience includes interviews with over 450 business leaders, my consulting work, travel through 35 countries, market research and my experience from building my own business. I have noticed that following a system is... (posted by George 2 years 355 days ago.)
As a marketing expert I am often asked, "What is the most important element in a successful marketing program?" My answer is, "Follow a good marketing system." My research and experience includes interviews with over 450 business leaders, my consulting work, travel through 35 countries, market research and my experience from building my own business. I have noticed that following a system is... (posted by George 2 years 355 days ago.)
5 Emotional Marketing Triggers that Determine Why We Buy
When you understand the marketing triggers that make people buy then you can sell more. And you can find more eager customers. Our emotions trigger us to buy. Don't make the mistake thinking that people buy what they need. People buy what they want. Needs are driven by logic while wants are driven by emotions. We Buy What We Want Don't believe me? Who needs an SUV? What teenager really needs a cell... (posted by George 3 years 6 days ago.)
When you understand the marketing triggers that make people buy then you can sell more. And you can find more eager customers. Our emotions trigger us to buy. Don't make the mistake thinking that people buy what they need. People buy what they want. Needs are driven by logic while wants are driven by emotions. We Buy What We Want Don't believe me? Who needs an SUV? What teenager really needs a cell... (posted by George 3 years 6 days ago.)
8 Marketing Truths that Will Make You More Profitable
Beware of the dangerous marketing myths that can destroy your business. You've probably heard most of them. Many are spread by the marketing mystics who don't understand or don't want you to understand the simple realities of marketing. The challenge for you is to sort the truths from the myths and the mystics from the masters. Read this article and study each of these marketing truths to increase... (posted by George 3 years 13 days ago.)
Beware of the dangerous marketing myths that can destroy your business. You've probably heard most of them. Many are spread by the marketing mystics who don't understand or don't want you to understand the simple realities of marketing. The challenge for you is to sort the truths from the myths and the mystics from the masters. Read this article and study each of these marketing truths to increase... (posted by George 3 years 13 days ago.)
Branding: 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding. 1. What is branding? Branding is the ongoing process of creating and enhancing the brand. The... (posted by George 3 years 26 days ago.)
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding. 1. What is branding? Branding is the ongoing process of creating and enhancing the brand. The... (posted by George 3 years 26 days ago.)
Branding Secrets from Genghis Khan, the Mongolian Marketer
What can a growing business learn about branding from Genghis Khan? He united and ruled Mongolia. Genghis is known as a strong ruler and conqueror. Some might call him cruel and vicious. But he is remembered as a strong, memorable and effective leader. Genghis Khan provides some powerful lessons for business on branding. Consider this branding challenge. Many countries, geographic regions... (posted by George 3 years 33 days ago.)
What can a growing business learn about branding from Genghis Khan? He united and ruled Mongolia. Genghis is known as a strong ruler and conqueror. Some might call him cruel and vicious. But he is remembered as a strong, memorable and effective leader. Genghis Khan provides some powerful lessons for business on branding. Consider this branding challenge. Many countries, geographic regions... (posted by George 3 years 33 days ago.)
Copyright 2013 IcoLogic, Inc.
Generated live.