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Integrity in Sales and Sales Leadership

Louis Jordan (547)
http://www.integrity-sales-leadership.com

Getting Past the Gatekeeper - Using Sales Rebuttals

Posted Sunday, June 08, 2008 (1 year 168 days ago.) Viewed 459 times.

This article deals with how to get past a gatekeeper by better understanding what gatekeepers are actually thinking as you walk into their office. Sales rebuttals for these situations may not be as useful as plain honesty.

Let's start by confirming what Gatekeepers are not:

1. Gatekeepers are not sad, simple-souls who can be tricked into giving you information.

2. A Gatekeeper is not an evil, teeth-gnashing villain determined to make your life miserable.

It may surprise you to know that most people placed in a gatekeeping capacity do not enjoy saying no to sales reps. But, having to deal with so many lazy and bad sales people inevitably shapes their view of the rest of us and, as a result, how they treat us.

Our goal is to treat them like the intelligent, honest and hardworking people they really are. They already know you are a sales person, your attempts to schmooze and ingratiate yourself on them is simply annoying. Worse, it plays up to all of the sales person stereotypes we dislike so much.

To put this into context how do you handle those dreaded telemarketing calls at home?

.Exactly.

Someone calling you during dinner, not listening to anything you say and reading from a script. How refreshing would it be for one of them to simply say "Hello, sorry to bother you, but I am a sales person for ABC company and I would like to try and get you to buy our new product"? Ok, so I doubt any of us are silly enough to buy something over the phone, but at least we would appreciate the candor.

The same is true with gatekeepers in those businesses we are trying to solicit.

When you walk into the reception area, the worst thing you can possible do is try to sweet-talk, or small-talk the person behind the desk. They usually have a PBX board in front of them flashing with incoming calls and the last thing they want to do is deal with you. Every second you spend talking to them they are thinking "just get to the point. I already know you are a sales person, just tell me what you want".

I think one of the best things you can do is say hello, in whatever polite manner is natural to you and then simply say "my name is Jessica Graves from INSALE and I want to bid on your consulting (or whatever industry you are in) business. Who should I discuss that with?"

The word "bid" seems to work well for three reasons:

1. That is the type of language businesses use when trying gain new customers.

2. The Gatekeepers do not want to risk being "off-hand" with a possible customer.

3. Other sales people are not as concise and you are viewed as a "breath of fresh air'.

Read more about this at http://www.integrity-sales-leadership.com


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Integrity In Leadership - How We Treat Those Closest To Us

Posted Friday, March 28, 2008 (1 year 239 days ago.) Viewed 777 times.

Recently, during a conversation with friends, someone wondered aloud why we are often more polite and patient with strangers than with those closest to us.

It really is a great question, and one, I am sure, many of us can relate to.

Perhaps familiarity does bread contempt, perhaps we feel too comfortable with our loved ones, perhaps it is a necessary skill that enables us show our best qualities to strangers so we attract more friends, perhaps we take our loved ones for granted.

Perhaps, knowing why it happens is not as important as knowing it does happen and trying to change the behavior.

If that is the case, it appears one author has provided us with an incredible tool to help us change:

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres.

Now re-read those words, but this time replace the word "love" with your name, and replace "it" with he/she.

Louis is patient, Louis is kind. He does not envy, he does not boast, he is not proud. He is not rude, he is not self-seeking, he is not easily angered, he keeps no record of wrongs. Louis does not delight in evil but rejoices with the truth. He always protects, always trusts, always hopes, always perseveres.

Reading this, at least for me, is quite embarrassing because I realize how infrequently I exhibit any of the qualities listed. So, a goal of mine is to read this every day until I can add my name without blushing.

I would recommend you try to do the same.

Oh, by the way, if you were wondering who authored the verse above - Click here and follow the link at the bottom of the page. http://www.integrity-sales-leadership.com/Integrity-in-Leadership-How-we-treat-those-closest-to-us.html


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Leading Effective Sales-Team Meetings

Posted Monday, March 24, 2008 (1 year 243 days ago.) Viewed 402 times.

A well run sales meeting can have an incredible impact on the confidence and development of your team. Conversely, badly run meetings will under-mine your leadership and retard the growth of your team.

It is possible to influence your employees simply by how you conduct a sales meeting - this is a much subtler method of coaching, as subliminal messages are to advertising and - if done correctly - as effective.

The structure, poise, professionalism and candor required for a great sales appointment must also be present in a great sales meeting. So, by running great meetings you are providing your team with a real-life example of how to run great appointments.

Your ability to create an environment that is receptive to this type of meeting is the first step in your team's growth.

The general rules for a successful meeting are:

Be consistent - with time, place and content.

Be prepared - spend time developing the content of the meeting and use an agenda.

Be concise - Be selective in your agenda items, if you can accomplish your goals in thirty minutes then do so.

Be respectful - avoid last minute changes, last minute cancelations or not being prepared. Never keep them waiting for you.

Be creative - Bring new ideas to the table as often as possible.

Be empowering - Give your employees opportunities to develop content and/or present to the group.

Be demanding - Demand that each member of the team becomes fully engaged in the meeting, to be prepared, to be on time, to know their business and to be positive.

In the second article on this subject we will review using meetings to increase your team's knowledge and confidence.


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Telemarketing tips for Telemarketing Scripts

Posted Monday, March 24, 2008 (1 year 243 days ago.) Viewed 1,055 times.

Go to any search engine and type in "Telemarketing-tips" or "Telemarketing-scripts" and you will find a lot of options.

Unfortunately, most of them involve taking leap of faith and paying for someone's "proven techniques, books, CDs, ezine", etc. So, we thought you should have at least one option that is free and provides genuine help......

The use of Telemarketing scripts can be quite a contentious issue. Experienced sales people feel suffocated by them, new hires often, too obviously, read them and managers fail to understand the real benefit they afford their team.

In my opinion, a good script can be a brilliant tool for both inside and outside sales. Sometimes it will work because of the specific buzz words being used, on other occasions the structure it provides is the key reason for its success.

But, do not make the mistake of believing a good script is the answer to your appointment-setting problems. Even the best scripts need to be updated and refreshed on a regular basis. We all become too familiar with certain lines and phrases, which leads to a loss of the freshness and enthusiasm that gained us appointments in the first place.

Here are some examples of scripts that could work for you.

When referred by an existing customer

Hello, May I please speak with (prospects name). Good morning (use name) my name is Jessica Graves and I was referred to you by (use the name of the person that referred you).

Q1 Did they mention I would be calling?

If No to Q1 then use

Q2 - Oh, well I apologize I thought you were expecting my call. Would it be ok if I briefly explain why (use referring parties name) thought you and I should speak?

If Yes to Q1 use

Q3 - Did he explain what we have been working on together and how it has helped (use referrers company name) (detail specific benefit afforded to referring company)?

If Yes to Q2 use

Q4 - Ok, well by utilizing (your product or service) they were able to (present case study). Would you like to see whether it would also be a good fit for your company? "Yes" great, lets book a time to meet.

If No to Q2 use

Q5 - (Find out why he does not want to speak to you - time constraints or just not interested etc). Try - how about if I send you a brief email with the details and then you can check me out with (referring party)? Could I have your email address please?

If Yes to Q3 use

Q6 - Would you like to see whether it would also be a good fit for your company? "Yes" great, lets book a time to meet.

If No to Q3 find out why, start again and qualify.

Calling on companies in the same industry as your existing clients

Good morning, this is JG from (company name). We have helped (competitor of prospect) to (use case study and benefit statement from that customer - for example, to reduce overtime expenditure ilby 32%). I wanted to get a chance to meet with you to see if you would be interested in seeing whether we could provide a similar benefit to (use prospect's company name.)

True cold call

Good morning (prospects name), this is JG from (company name). I am calling to try and arrange a time to come in and introduce myself and my company's products to you.

Good morning (prospects name), this is JG from (company name). I have an appointment with (the name of the person and company in their building or business-park) tomorrow and wanted your permission to stop by your office to introduce myself afterwards.

Good morning (prospects name), this is Jessica Graves from (company name). I just read on your website about the new offices you are opening and wanted to see whether we could meet to discuss how we have helped (list customer names) with their new facilities.

Good morning (prospects name), this is JG from (company name). Could I come by this week to meet you in person and show you some of our products?

Good morning (prospects name), this is JG from (company name). We would like to bid on your business, are the right person for me to discuss that with?

Good morning (prospects name), this is JG from (company name). I wanted to gain your permission to add you to an email distribution I send out once each month.

Good morning (prospects name), this is JG from (company name). Would you be open to meeting with me to help me better understand your company's business?
 
Louis Jordan and Jessica Graves.
Jessica Graves is a member of the www.integrity-sales-leadership.com team and specializes in Telemarketing and R2B Sales. She hosts two pages on our site and spends her time sourcing information to help you develop your sales skills.
 

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