Don’t knock it “Keep It Simple, Stupid" is a great rule to live by.
Nobody likes a website to “yell" at them, with blaring colors and
flashing lights. Too many buttons will turn customers off. I had this
problem with my homepage at http://www.antion.com. A colleague of mine,
who makes a lot of money, pointed out the cluttered look of my site. I
had worked so closely on every detail of the page that I couldn’t see
it for what it was anymore.
I set out to simplify my site, first
by removing the banners and combining my navigational buttons. The goal
was a clean looking homepage, so possible customers would not get
frustrated or confused and click away.
I also eliminated many of
the choices on my site, narrowing it down to two groups for my main
clientele, “Need a Speaker" or “Be a Speaker." The concept here is to
make it simple for my customers to locate what it is they are looking
for. Reducing the choices on my site will save customers from having to
wade through all of my stuff. This would do nothing more than waste
their time and reflect poorly on me and my ability to help them.
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