The printing industry is notoriously bad for the environment, right? Noxious chemicals dripping into rivers, forests cut down to produce monumental amounts of useless direct mail, not to mention wasteful graphic designers twatting about in their 4x4's and SUVs, there is however an alternative...
Think about pdfs or html e-mails instead of Junkmail The next time somebody suggests carpet bombing a town with a deluge of trifold a4 brochures, think about the money you would save getting a web designer or family friend with some design skill to put together a targeted html e-mail campaign or a visual pdf that can be sent out to people by e-mail. At the end of the day its all destined for the wastebin so you might as well try and save a tree along the way
Repair, Reuse, Recycle those designs In the esteemed words of Bob the Builder, why chuck away something when it can be reused or recycled? The same dictum applies to graphic design. Instead of carelessly discarding a logo design you submitted for a client a couple of years ago, simply add a little blend in adobe photoshop or illustrator and re submit it for another customer.
How big are your design carbon footprints? Within a short few years, the government will be insisting all companies and businesses track their individual carbon footprints in a token effort to reach out to green voters. What this means is essentially every time you flush the toilet, chuck away a scrap of paper or set fire to a mattress in your back garden, you are going to have to be accountable for your actions and plant a tree for your sins. Why not get ahead of the game now and buy up a large swath of prime rain forest in brazil and sell carbon credits to less responsible businesses?
Sustainable print materials These days there is no reason to use pulped rain forest paper to produce your brochure designs and elegant business folders. Most printers will be able to source FSC (Forest Stewardship Council) approved paper for printing. Also vegetable based inks are now common place and not as bad as that might sound providing you are only looking for brown and green based design. Although yellow peppers and tomatoes could be used for more warmer colours
So there you have it, you could carry on throwing litter on the floor, burning your used car tyres and pouring poisonous printing chemicals into local ponds but think of the children, won't somebody think of the children. Wouldn't the world be that litter bit better if you didn't?
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Article added to SearchWarp.com on Wednesday, January 03, 2007 View other articles written by horatio farquaar(126)
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