What is creating a brand?Brand marketing is creating recognition, creditability, and trust in your products and services. Your business image should be recognized as a leader of the services that you provide. What makes your services the best? What will make that potential customer choose you over your competition?
It has to be more than that you are a trained massage therapist. The basic training of every therapist is Swedish massage. It is important that you recognize in yourself what skills that sets you apart from your competition. These could be through the products that you utilize to the environment that you create or the skilled combination of other modalities and treatments that you include in your massage therapy services.
Why create a brand? The increase in the demand of massage therapy services will also increase the number of those that will supply massage therapy services. As competition increases, you need to be able to survive in order to become successful.
When do you start creating your brand?Creating a brand starts at the beginning; even before you choose your business name. If you choose to use your own name for your business; then your name must be synonymous with the services that you provide.
How do you create a brand?In order to have clientele, you must have a message that resonates with your potential customers. In other words, how do they know how they will benefit from massage services from you specifically?
Select a specific area of treatment, or specialty, that you especially enjoy providing; or select a specific target market population (your desired customer profile) and specialize in the services that are attractive to them.
You can not create a brand by being “all things to all people" or promoting that massage is good for everybody. “Everybody" will come if you provide a specialty.
Where do you create a brand?You create a brand where you want to offer services and to whom you want to purchase those services. You create your own brand of massage therapy by becoming that brand. You are the brand.
Cherisa Chapa, LMT is the owner of www.BrandMassage.com, where she offers business planning, marketing strategies, and advertising methods resources for massage therapists. She also teaches workshops, seminars, and courses that provide massage therapists the skills they need to develop a successful massage therapy practice. |
