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As the country's Latino population grows, marketing companies are coming to realize there is a growing need for sweets and snacks which appeal to tastes other than those of the conventional American ilk.
Candy conventions are beginning to see more Mexican candy importers, and they are not supplying typical chocolate bars; though those are available too. No, the fact is that Hispanics' often have different desires when it comes to the taste of candy.
The Latino population loves their candy, but they like it hot! hot! hot! The traditional American impression of hot candy is a strong cinnamon flavor. When considering Mexican candy, think more Jalapeno pepper hot. You may see lollipops covered in Chili or flaming, hot spicy Cheetos. Yes, the children love the unusual flavors, and seem to desire candy in flavors which offer more than one taste experience, such as mango and chili-flavored lollipops. Tamarind, a seedpod fruit grown in Asia, is a highly valued and desired flavor, and candy containing this fruit is a hot selling item. Even the gummies can be chili coated. Hum! That sounds interesting!
A new item on the Mexican candy market is Salsaghetti. Hot watermelon candy straws and Gusano tamarind sauce are packed in a simulated pasta package. This spicy candy looks like real spaghetti with marinara! Sorry, meatballs are not included.
In communities which have larger Hispanic populations, the candy stores and ice cream trucks, offer both American and Mexican candy. "American candy may offer a larger selection, but it is the Mexican candy that has to be restocked more often", according to Gary Braun who owns Circus Man, a supplier of treats for ice cream trucks.
Stores specializing in Mexican candy offer such treats as coconut "Toothbreakers," gummy snacks, melt-in-your-mouth chocolates, and many items such as chewing gum, salty-chili-flavored powders meant to be licked or have fruit dipped into them. And let's not forget the all-time favorite lollipops. You just have to remember that some of these are going to be a bit warmer than you might have expected. Love those Habaneras lollipops!
If you desire to sample some of these over-the-border delicacies and cannot find a store in your area, try on-line stores. You can find a great variety of snacks and tidbits on-line. Many candies and treats are available to you right from your own computer. Try some different treats and give your taste buds a new sensation. If hot isn't your cup of chocolate, try the ground peanut Mazapan candy or the caramels in wafers. Just try it, you might like it!
Christopher Pratt is President of Candy Warehouse, the leading candy shop for bulk candy discounts and specialty candy for specific occasions. Candy Warehouse has novelty candy for many special occasions such as Mexican candy store for all your special holiday needs.
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