Recently the marketing strategy of a publishing house in India is very successful. Even recently they have celebrated their success. Definitely this is the master pieces of marketing strategies. This strategy has given full emphasis to the psychology of Indians. This publishing house is none other than Reader’s Digest.
Reader digest is already a successful name in India. Therefore it is easy to accept any offer from it. In the end of last year, people received mails or letters from Reader digest, telling them that they are chosen lucky winner for entering Reader digest Sweepstakes draw. In addition they are also entitled to 40% discount in subscription of Reader Digest and one to three free gifts depending upon draw.
If reader digest is saying this. Therefore it looked genuine offer. More over 40% discount on reader digest is good offer. This entry allows a person three benefits first entry into a sweepstakes draw, second discounted reader digest and third is, one to three free gifts. This mail and letter further offer if you subscribe now, then you will definitely get three gifts.
This strategy helped the Reader digest to increase its base in India comprehensively. Success rate of this market strategy is very high. Strategy does not stop here. When one opts for reader digest subscription, he was sent an entry form for draw to be sent back to Reader digest. Here again are more offers. If one chooses to buy from the set of Reader digest books, then we can increase his sweepstakes entry.
If the person does not have money to buy these expensive books, the he can do this in part payments. In this way, these books come in the paying capacity of many. Things does not stop here, you got one more offer with book to enhance you chance for draw. This circle goes on continuously. Reader digest result in getting much more sales.
People does not default payments, because with the reminder of payments, a new letter for increasing their entry is sanded. This result’s in pretty handsome sales and return payment. In India people are very favorable for lotteries. If someone allows them to get more then 1 crore, so also without paying for tickets. They are most happy.
But there are flaws in strategy. First the gifts are not the up to mark. Secondly it is more of sale and less of draw. Reader had claimed that draw will be done in the month of August 2005. But still up to September there is no news of it. Secondly strategies are defined properly. We got the repeated entries for same draw. Coordination among different departments is also poor. From the publication house like Reader digest, we hope good and genuine stratergies.
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