Sometimes, we have legitimate messages that we send through email. We wait for a reply and none would come. Once we follow up on the recipient, it would turn out that our email was deleted by the spam filter, never even reaching the said recipient’s inbox.
This is such a frustrating reality. But becomes worse when the message you sent was one of particular importance to your business. It is at its worst when the concerned messages are from customers who are seeking support for some products they have bought from us. This would result in complaints that could possibly bring our business to ill repute.
Clearly, something must be done to protect our correspondences against those spam filters.
Making Your Email Messages Spam Filter-Proof.
What must be learned is that the spam filters identify certain words in our email messages to determine whether such an email is spam or not. The key to protecting your messages against the anti-spam systems is to avoid using these triggers.
Of course, it goes without saying that we should know what these triggers are before we could actually avoid them. Let’s take a look at the known words that trigger those spam filters.
- A message in all caps has a higher likelihood of being trashed in the junk folder.
- Using the word “free" would also result in a higher possibility of triggering the spam filters. The word “free" can be used by itself or in combination with other words, and the same result can still be expected. Many online marketers actually go around this restriction by spelling “free" as “fr.ee" with the dot in between the letters, or by using another word of similar import altogether. “Bonus" and “gift," for example, are safe words that could replace “free."
- Never use excessive exclamation points. If you could, try to avoid exclamation points and use periods instead.
Spam filters were designed to eliminate sales offers that the email account owner never agreed to receive. This is why most of the triggers are somehow related to usual sales pitches. Does this mean you cannot sell through emails anymore? Most definitely not!
Ensuring That Your Business Message Gets Through.
Most business emails are generated by autoresponder systems. This is part of a follow-up system that is very essential to the success of an online enterprise. Hence, it is critical that your business emails are received by their intended recipients.
To ensure this, you have to embed upon your messages an assurance for the spam filters that they are newsletters that the recipient has subscribed to. There are many ways to achieve this. You could include the term “news" or “newsletter" on the title of your messages. You could also include the period by which it is distributed, like “weekly" or “monthly." Also, including the date to the title as well as the body of the email has been proven to work wonders. If your email is part of a series, you could also include the issue number.
But the best tactic of all is to make the body of your email contain substantial content. There is no concrete determination of what really triggers spam filters to junk incoming emails. But one thing is certain. If your emails are of high quality and are very informative, chances are, they'll reach your recipient’s inbox. More importantly, it is more or less guaranteed that your recipient would read your emails.
It has always been said that content is king. It seems that this adage isn't only true for websites, but in business emails as well. With good, quality content, spam complaints won’t have to be a concern anymore.
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