Outdoor advertising has gone a step further into the digital age. Large LED billboards are popping up in hot markets and are proving to be quite the success. In fact, many prefer digital outdoor advertising because of its large impact and efficient pricing. Look out for these bright LED billboards as they set the tone for outdoor advertising.
A greater number of these LED digital-video billboards are being deployed in top ranked DMA's with premier highway exposure. These brilliant digital displays offer effective, high impact, targeted, and flexible advertising campaigns. These digital displays are widely accepted as the new advertising medium, because of their myriad advantages such as: dynamic creative elements and interactivity, guaranteed delivery and scheduled display, multiple advertisers with no clutter, co-op revenue opportunities, instant digital changes for season, price, or promotion, rapid ability to update content, timely insertion of trailer loops with advertising content, instant digital programming with informative and entertaining content, and the ability to deliver specific messages to specific audiences in specific locations.
The flexible LED (light emitting diode) medium allows instant message uploading via the Internet, so Amber Alerts, community event messages, public service announcements can run on the sign when they are needed. Today, outdoor advertising is a vital element in well-conceived marketing plans. According to the Outdoor Association of America, the top brands using outdoor advertising are a veritable blue chip list of brands: AT & T, American Express, IBM, McDonald's, Procter & Gamble, just to name a few.
In today's society older methods of advertising, such as newspaper and radio, are on their way out, whereas outdoor billboards are becoming increasingly effective. Next to the internet, outdoor advertising is the fastest growing medium and continues to gain strength, according to the Outdoor Association of America.
Outdoor advertising has many forms, but the most popular of all times is the billboard. The billboard, which started with hand painted boards, evolved into high definition LED billboards. As an emerging media system, LED video billboards offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, high resolution LEDs, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium.
Electronic billboards boast a number of advantages, arguably none more important than the fact that the media can be changed in an instant. These large and bright-colored billboards are essentially showing short commercials geared directly at the consumer. The animated advertisements can be set in a loop to continuously show a set number of messages. And when a change is needed, instead of sending a crew to tear down the old and pain the new, it just takes the click of a mouse! Needless to say, look out for digital media as the future of outdoor advertisement.
Zita Torok Mihok is the marketing director for Smart Sign Media, a leading
outdoor advertising company. Smart Sign Media has helped transform the outdoor billboard advertising industry through highly dynamic and flexible electronic billboards. They currently operate a national network of LED billboards located in top ranked DMA's with premier highway exposure.
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