We were taught by television ads and our parents to shampoo our hair everyday. After fifteen years in the hair and beauty industry. I am here to tell you, please STOP.
Manufacturers give us directions on the back of their products to shampoo and repeat if necessary. You know why? Shampoo is very inexpensive to produce. In most product lines, shampoo is made up of primarily water and sodium laureth sulfate (salt), some ingredients for calming down the hair after it has been exploded by the salt, and fragrance.
Today women color their more and more. We have seen about a twenty five percent increase in our color business, primarily because our society is aging and our younger generations want to look like the live in Hollywood. The cleansers in shampoo pull out the color pigment that we as stylist put back into the hair. It is a never ending cycle. But you can slow it down. By only focusing on shampooing the re growth area of your hair, and conditioning the med shaft to the end of the hair. When you shampoo your re growth area of your hair, you are removing the essential oils that are produced daily. These oils are great for hair, when you shampoo everything everyday.
You are removing the essential oils and proteins that your body produces. Which helps promote elasticity and melanin (color). As we age, we produces less of the essentials that your hair needs to stay heathly looking and shiny.
A few recommendations.
1. Wait 48 hours to shampoo your after a color or hi lightng service. You can rinse your hair and condition it, just do not shampoo it. You will lose some of the color you just paid for.
2. Use quality products. Most of the salon products today are all great. Some have gotten smart. They are not using sodium anymore, instead they are using natural cleansers.
3. Do not color your own hair. The store bought colors have very high amounts of ammonia in them.
4. When styling, use great products. Ecspecially if you are using hot tools a lot (flat irons,etc.
If you are someone that has been brain washed to shampoo everyday, this will be a big change for you. But it will work, I promise. One hint, put the shampoo outside the shower so that you have to think about it ,before you just use it.
Keep a look out for more info on hair stuff, Todd Grubbs President TWIST Inc
www.twisthairsalon.com
