First, keep in mind that your email
campaign must start with a strong email list.
Without a good list of people who ‚"opt-in", you aren’t going to be
able to make email marketing work for you.
Here are
7 little-used ways to collect email addresses:
1. Pop-ups: use wisely!
One of the most overused and yet, highly effective ways to capture emails
is to create a pop-up window on your web site. This can be a pop-up on
entry or exit ‚ they are both effective. When we started using this on
www.instantsalesletters.com we saw a 500% increase in opt-in
subscribers.
2. Subscriber box:
You should prominently provide an email subscriber
box on each of your sites web pages. This will significantly increase
your sign-ups. If you are starting your business and you want to test
your maket first, one of the simplests ways is by using an email list
manager like Constant Contact® or Intelicontact
Pro®
3. Postcards
If your customer list is mainly offline you can send out a postcard and
offer an incentive for them to send back their email address. Be
original and think seriously about your target market. This link will
give you ideas that will fit your graphic design
needs.
Contests are a great way to capture opt-in email addresses because most
people will have to give you their correct address so they can be
informed when they win.
5. Advertise Your
Auto-responder Address
Many people will run ads advertising their web site. A smarter way is
to run ads or promotions and use an auto-responder email address, this
way you will capture all email information from interested prospects.
The auto-responder will be set-up to automatically deliver your
promotion to people that request it. A complete source of
Auto-responder information is available through the same links I
provided on step 2. Hence, the benefit of using this amazing using
friendly links.
6. Capture Using Simple Forms Most offline stores and businesses
completely miss an opportunity to capture the email addresses of their
customers. A super example of someone doing this right is the
California Tortilla example. Any time a customer or prospect phones
you, walks in or does business with you is an opportunity to capture
their email address.
7. Give-aways (free e-books,
software, etc.)
“Give-aways" or “subscribes" are highly effective means of capturing
emails. You need to provide people with an incentive to give you their
email address. People are becoming more hesitant to hand out their
email addresses for fear of rampant spamming ‚ but if your incentive is
big enough you’ll get lots of emails to build your
list.
To accomplish this, Participate on a unique Niche Project Product Pack
that will allow you to give information for free when people subscribe
to your email letter along with being able to resell their products and
valuable information. Automate Your Newsletter Promotion, submit your
newsletters from your own website like I do offer others the
opportunity to do the same with our unique software and Increase Your
Newsletter Subscribers By 700%!
You have a great newsletter, subscribers are joining through links on
your site and it's proving a powerful sales tool - but how can you find
more subscribers?
The quickest way to promote your e-zine and generate new subscribers is
to ensure you reach targeted groups of potential
readers!
Well, what if you could get massive targeted exposure without spending
a dime on advertising? The Newsletter software provides all the
tools you need to automate your e-zine promotion.
Beatriz Mendoza is the webmaster at www.musecreative4u.com and has help
many people start their business using her services, professional
skills and expertise in the graphic and web design
niche.
Disclaimer: All information on this site is provided for informational purposes only! By no means is any
information presented herein intended to substitute for the advice provided to you by any health care or other professional
or organization.