One of my favorite clients shared one of her recent
promotion ideas that rocketed her sales over the same quarter last
year.
The hilarious part was when Angela told me what she'd done - her
eyes were huge, an eyebrow arched into the air - and she said ...
" Kim,
you're never going to believe this."
Her client base is predominantly
male as she works with companies who lease equipment of all shapes and
sizes.
She decided she wanted to achieve
3 things:
1. Dramatically increase her sales for the quarter
2. Support a local small business
3. Create something fun and
enticing for her customers
So What Did
She Do?
She bought meat.
But not just any kind of
meat.
She supported a local retailer who sells premium Canadian
bison.
If her clients and potential clients spent a certain dollar
amount within the 3 month period - then they received a Fred Flintstone sized
box of bison.
People almost had to strap it to the tops of their cars.
(think Fred and Barney here!)
So Did Her
Calculated "Stakes" Win Out?
Well let's just say Angela knows her
target audience.
Her sales sky-rocketed 400% over the same time last
year! (Hooray!)
Why Was This Such A Grade
A Promotion?
- She Understood Her Target Audience. Women don't get
too excited about the meat offer (keep your jokes to yourself lady!). However -
GUYS LOVE MEAT - especially something that is considered expensive and premium
quality.
- She Created A Sense of Urgency. This wasn't the
"Never-ending Bison Story." Oh no - if you didn't spend the proper dollar amount
within 90 days then NO MEAT FOR YOU.
- She Did Something
Different. She could have given away golf stuff or some tickets to the Edmonton
Oilers hockey game....but that's all been done before. This was just weird
enough to capture the attention and desire of her clients.
- She Created
A Strategic Alliance. Angela supported a local,small business and sent
almost $10,000 his way in bison orders. He's happy, her clients are happy, and
Angela's banker is drooling!
My Diva Dare
To You?
What could YOU offer to your clients in the next few
months that would entice and encourage them to spend more (or even buy from you
the first time?)
Think rare, think sizzling and you'll be on your way to
WELL DONE!
Kim Duke, The Sales Diva, provides savvy, sassy sales
training for women small biz owners and entrepreneurs. Kim works with clients
internationally, showing them The Sales Diva secrets to success! Sign up for her
saucy and smart FREE e-zine and receive her FREE Bonus Report “The 5 Biggest
Sales Mistakes Women Make" at http://www.salesdivas.com
Disclaimer: All information on this site is provided for informational purposes only! By no means is any
information presented herein intended to substitute for the advice provided to you by any health care or other professional
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