Self-publishing transforms a writer into an instant publishing technician. This carries the risks of simple mistakes costing thousands of dollars. Financial risk is the main reason most publishers will not produce new titles. Publishing, like other businesses is based on profit. Some authors are willing to take the risks of financing the production of their books and do the marketing and distribution themselves. This is usually referred to as “Vanity Press." I have designed, produced and published over 100 titles in both vanity and co-publishing arrangements and have self-published 5 books on Balkan history.
Most of the risk can be eliminated by considering co-publishing as the best option for authors who are willing to make a financial commitment and do the extra leg work on their title and to join forces with publishing professionals who will hand-hold them through the entire publishing process. Co-publishing is a more harmonious relationship in which the author participates in all of the decision-making.
The Co-publisher’s Responsibilities
The co-publisher has the experience and publishing background they are willing to share in exchange for a portion of the profits generated by your title. These professionals typically oversee supervision of copy editing, book and cover design, book packaging, printing, internet marketing, publicity, mailing and distribution—all of the important aspects that make a book a success.
Author’s Responsibilities
In addition to providing a clean double-spaced manuscript and a financial investment in the book the author needs to assist in defining his or her market. A list of names of experts in your field or subject who can be helpful in promoting your book is an asset. The author should determine interest groups or organizations where guest appearances can be made. A book in print opens doors that could not be opened any other way. A book can get you on talk radio and TV. Researching these contacts is vital for the success of your book. As a result of a book in print, there are many situations where you can be called upon as an expert in your field. An English language version of your book leads to foreign translation rights.
I have found that each book succeeds to the degree of effort the author puts forth on his or her own behalf. Co-publishing means working in tandem, not just subsidizing production.
William Dorich is a writer whose articles have appeared in the International Herald Tribune, The Washington Times among others. He is the author of 5 books on Balkan history which he self-published. This experience led to starting his own publishing company in 1985, specializing in self and co-publishing to provide an alternative to authors who are sick of receiving rejection letters.
Since the inception of GMbooks.com he has produced and published over 120 titles including, "Witness to War: Images of the Persian Gulf War" which he produced for the Los Angeles Times--a book that won a Pulitzer. His list of clients include the Who's Who of American business.
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