An A-Z List of the Most Powerful Words You can use in a Sales Letter

There are a number of things that a good sales letter will do: Generate interest, build rapport and confidence, inspire a reader to set and appointment.

But have you ever tried to write a sales letter and the words just didn't seem to have any pizzazz? They just didn't seem to jump off the page? It is a common enough problem. The following is a list of almost 300 words and phrases that will really snap up your sales letters and make them shine so that potential customers take notice.

A

Amazing, Announcing, Attention, Advice, Approved, Authentic, Attractive, Astonishing, Alert

B

Best, Breakthrough, Bargain, Big, Better, Beautiful, Bonanza

C

Cheap, Confidential, Challenge, Colorful, Colossal, Compare, Competitive, Complete, Chance, Compromise

D

Discover, Discount, Daring, Destiny, Download, Direct, Delighted, Delivered

E

Easy, Enhance, Excellent, Extraordinary, Exciting, Expert, Exclusive, Endorsed, Enormous, Exciting, Exploit, Emerging, Edge, Energy

F

Free, Fantastic, Fundamentals, Focus, Fortune, Full, Fascinating, Famous

G

Guaranteed, Genuine, Greatest, Gift, Growth, Greatest, Gigantic

H

Hidden, Hottest, Hurry, Huge, Highest, Hurry, Helpful

I

Incredible, Insider, Improved, Important, Imagine, Introducing, immediately, Interesting, Innovative, Imagination, Informative, Instructive

J

Jealous

K

King Sized

L

Learn, Love, Limited, Luscious, Lowest, Launching, Largest, Lifetime, Latest, Last, Lavishly, Luxury, Liberal

M

Master, Magic, Millionaire, Miracle, Modern, Money, Mammoth, Mainstream, Monumental

N

New, Notice, Now, Noted

O

Opportunity, Obsession, Offer, Odd, Outstanding

P

Powerful, Proven, Profits, Private, Profit, Perfect, Professional, Popular, Practical, Promising, Portfolio, Pioneering, Profitable, Personalized, Pizzazz

Q

Quality, Quickly, Quality, Quick, Quickly

R

Revealed, Results, Revolutionary, Rare, Reduced, Remarkable, Revealing, Revisited, Reliable, Rare, Reward, Refundable

S

Shocking, Scientific, Save, Special, Secrets, Startling, Strange, Success, Superior, Surprising, Safe, Scintillating, Secret, Security, Sex, Simple, Sale, simplistic, Suddenly, Shrewd, Skill, Survival, Spotlight, Soar, Sensational, Surging, Sampler, Security, Simple, Sturdy, Special, Strange, Startling, Successful, Selected, Simplified, Superior, Strong, Scarce, Sizable, Surprise

T

Tremendous, Tricks, Terrific, True, Tested, Timely, Technology, Tremendous

U

Uncovered, Unbelievable, Ultimate, Unconditional, Unusual, Unlimited, Unlock, Useful, Urgent, Unique, Unsurpassed, Unconditional, Unparalleled

V

Valuable, Value

W

Wanted, Wonderful, Willpower, Weird, Wealth, Wonderful

X

Xanadu

Y

You, Yes

Z

Zamboni...no, just checking to see if you were on your toes.

But don't forget that the sweetest word for anyone to hear is their own name. The more you can use a customer's name the more powerful the letter will be.