Marketing and promoting a Republican campaign is really not different than
marketing and promoting any other type of product or business. And while the
following concepts are focused on this year's campaign cycle, they can be used
just as well in normal business. Why? Because the point is the development of
effective ideas.
Getting the most out of your Republican campaign
marketing efforts is contingent on developing effective ideas to promote your
campaign. With a little creative thought, you can take a product that is
normally used for one Republican campaign purpose and turn it into a Republican
campaign marketing multi-tasker. Take megaphones. A small investment in a couple
hundred megaphones imprinted with your Republican Campaign logo and website at
the beginning of your campaign can pay huge promotional dividends throughout the
entire campaign.
First, and most obvious, megaphones are great for
volunteer use in parades. For maximum effect you should develop a few cheers
such as, "When we say, "Vote For" You say (Republican Candidate Name).
"
Then, your cheerleaders immediately say, "Vote For" and the crowd
responds by saying the candidate's name.
You can have a lot of fun doing
this. The crowd gets to hear your Republican candidate's name and you're not
wasting your money handing out "stuff" to Democrats who won't vote for you
anyway.
Another thing you can do to create excitement among volunteers
and supporters is to hold a contest where people submit cheers. Your campaign
chooses however many winners and awards prizes of some sort. Winner's photos and
names (with permission) are posted on your website. This can increase website
traffic.
Once you've made your investment in the megaphones you can use
them in a number of other venues:
1) Let's say you want to host a bicycle
safety rally in conjunction with the local police department. Use the megaphones
as traffic cones laying out the course for the kids to ride their
bikes.
2) At your Republican campaign fund raisers, Lincoln Day dinners
and meet & greets, you place the megaphone over a vase, insert flowers and
you have instant table centerpieces.
3) If you purchase the megaphone
with the optional end cap, you can fill them with popcorn, making them a great
item to give supporters at fundraisers.
And when you think about it, the
whole cheering thing is a great way to add fun and excitement to a Republican
rally or fundraiser. If you give it some real thought, you can develop
interesting and catchy cheers that can have a lasting effect throughout your
Republican campaign.
How cool would it be for about 50 of your supporters
to be in the stands at a high school basketball game and your Republican
megaphones get 12 seconds on the 11:00 o'clock news sports highlights. Hey! It
could happen. Go Team!
Michael Merrick Crooks is a 23 year advertising
veteran with 17 year's experience in Republican political marketing. Crooks runs
GopLogo.com the Republican Campaign Support Services arm of Crooks Advertising
Alliance. For more Republican campaign marketing insights visit and sign up for
the free GopLogo Campaign Marketing Newsletter at http://www.GopLogo.com.
This author of this Article has choosen to make this article available with free reprint rights. Click here to copy this article.
» left by Michael Crooks(920) Michael Crooks (337 days 22 hours ago.)
Dear James,
Thank you for the "thumbs up". This concept works for Republicans, Democrats, Independents and even forward-thinking business people. :), :). I appreciate your tongue in cheek scarcasim, ... I deserved it.
But by and large, my main reason for publishing the article is to get people to realize that many effective ideas are sitting right in front of you if you simply change how you look at items. Remember: the item doesn't know or care what it's supposed to be used for.
» left by John Grossman from Lansing, MI (329 days 23 hours ago.)
Very well thought out ideas. It all makes perfect sense once you think about it. Problem is, most of us don't have the time ... or don't TAKE the time to think about this stuff like Crooks does. More power to him. Respond to this comment
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