There are tons of mistakes that people make when trying to secure sponsorship dollars or products. I am going to reveal the top 3. You may think these mistakes are obvious, but so many people still make these mistakes. I will touch on each mistake briefly to give you an idea of why they are so crucial and how easily these mistakes can cost you thousands of dollars.
Mistake #1: Proposal Saturation
What do I mean by this? When someone sends their proposal to any and every company. This is a Big No NO! You should only send your proposal to companies that compliment your event or project and their industry competitors. Sending your proposal everywhere is a waste of your time and efforts and the companies will know...word of mouth travels even in the business community.
This is absolutely critical! In fact, I cannot stress this enough but let's continue with Mistake #2...
Mistake #2: Lack of Research
Researching will save you time in the long run. Without researching you waste time in sending proposals to companies who are maxed out budget wise, or not interested, or don't do sponsorships at all. Had you researched, you would have saved yourself hours and hours of wasted follow up time. Why frustrate yourself? The idea is too work smarter not harder.
Now just by avoiding these first 2 mistakes you'll be way ahead of any of competitors...but wait, there's still more!
Mistake #3: Lack of Persistence
Persistence is Key to getting Massive Sponsorship. You can not just send the proposal and wait for someone to call you back. You have to follow up once the proposal is sent with emails and phone calls. Don't ever expect a company to call you back or reply to your email, because most times they will not. You have to stick with it until either they say yes or no to sponsoring your event or project.
I hope that you take these mistakes to heart when submitting proposals for sponsorship. As I believe that knowledge is key and with knowledge you will succeed.
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