Submitted by: Anne Moss Rogers(2) annemoss.com Log in to become a member of Anne Moss Rogers's Fan Club!
This is a simplified outline of what you need to do to create a good foundation for website success:
Define your site or blog- Before you can actually choose the type of software or tool you'll need to create your site, you need to first determine what KIND of site you want. Is it a site to promote your business? Or an eCommerce site to sell stuff? Is it a community forum for like minded.
Define your goals- What do you want this website to do for you? Sell? Get additional business? Advertise more high-profit items or services? Serve as a status gateway for your sales and marketing team? Be an informational platform that is supported by advertising.
Define your target audience- This is the target who will value what you have to offer the most. They are the ones who will pay, click or join. Who are they? You do need to go beyond 25-35 year old females. For instance is your market 25-35 year old females is who travel on business or stay at home with toddlers. Then you need to break that down further and find out the concerns, budget limitations and issues facing this market and speak to that need by offering what you have as a solution.
Define features- These are the features you want on your site. If you are a real estate firm, do you want an amortization calculator? Do you want a venue for people to leave comments? Do you want a slide show, streaming video, audio files? Do you want a schedule of how-to clinics and sign up capability for these clinics? What about registration and payment capability? All of this helps determine the tools you use, the package you might buy the host you will choose.
Marketing strategy (main goal)-Your marketing strategy is a plan to reach specific objectives. It doesn't have to be catchy initially. It just has to define what you would like the site to accomplish. For instance, you want your computer repair business to cater to home office entrepreneurs who want same day repair. Your focus is getting computers fixed fast from a remote location and keeping the business person at peak productivity by minimizing downtime. You may also want to get an affiliate cut for spyware you recommend on your website and eventually, you'd like to start offering monthly contracts for being the "IT Department" for the home office entrepreneur and establish yourself as the go-to company for IT services.other products that keep computers virus free and performing smoothly.
Marketing objectives- This is the part that will help you implement your marketing strategy. It's the stuff you do to make your goal come true. For instance, you may want to keep in touch with your market through a newsletter with free tips on how to boost performance and with latest virus alerts. You will use pay per click advertising.
This is a get rich slow idea
This is based on the idea of creating a foundation for long-term success. Some people may have to experience a few more disappointments and failures before coming around to this way of thinking.
That's good for you. Because it means you can get a foothold in the market by deciding to take advantage of the fact that 95% of the internet success wannabes have no clue on how to position to a market or how crucial it is. If you embrace this method, you have an enormous advantage over these floundering followers who continue to throw darts at clouds hoping to hit the pot at the end of the rainbow.
Disclaimer: All information on this site is
provided for informational purposes only! By no means is any
information presented herein intended to substitute for the advice
provided to you by any health care or other professional or
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