Flowers play a major part in our life. Their
delicate beauty allows us to convey messages to loved ones for all
sorts of special occasions. If you love flowers and recognize its role
in human relationships, you might want to start your own flower shop.
The first step is to determine the kind of service you want to provide.
There are three kinds of floral services:
1. A retail florist service is suitable for entrepreneurs who love
flowers and love talking to clients. A retail florist does more than
just sell flowers - they sell the art of arranging flowers. There are
several ways to approach flower retailing. The key element is the
skills and knowledge in floral design, arrangement, and care. One of
the most flexible characteristics this business is it allows you to set
up shop in almost any type of location. Flower shops can be located in
hospitals, shopping malls, grocery stores, or street stalls depending
on your business objectives and available capital. It is also a good
complimentary business to restaurants and gift shops. Retail florists
also have the option to narrow down their products and services into
niche categories for weddings, funerals, or gifts.
2. A wholesale florist supplies retailers with potted plants and
fresh-cut flowers through flower markets or direct delivery to flower
shops. Some wholesale florists grow their own flowers as well. This
type of service will require several years of knowledge, experience,
and a larger capital. One should be knowledgeable in the basics of
maintaining fresh inventory and the supply chain involved in flower
transport. A lot of commitment is involved in this type of floral
business and this is recommended for more experienced entrepreneurs.
3. A Floral products supplier sells complimentary items used by
florists in making arrangements. This involves selling items such as
vases, ribbons, floral foam, baskets, and other similar supplies. If
you are the type of person that wants a flower related business but
does not want to deal with the highly perishable nature of flowers,
this may be the right business for you. This business will require
extensive inventory management, distribution and delivery systems.
In any type of flower business, expect your clients to ask many
questions. You may need some basic knowledge in plant nutrition, soil,
light control, and the like. You would be at a greater advantage if you
have formal education in floriculture. If you do not have enough
education or experience, get a feel for it by working for a flower
related business before starting one on your own.
In addition to this, remember that the location of your shop can make
or break the business. It has to be placed in an area that is
convenient for your customers. Look at your budget and try to find the
best location you can afford. Try to look out for spaces with parking
facilities, space for future expansion, and good neighborhood quality.
Just like any other business, you need understand how business works.
Besides making innovative flower arrangements, you will need to know
all about buying, selling, accounting, managing costs, planning
profits, and marketing for your flower shop to succeed.
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