The Corporate Social Responsibility (CSR) and Sustainability band is playing.
The rhythm is the people side of business versus the technical side of
business. The dancers are today's and tomorrow's workforce. The dance
step is stomping the people side of business to second place behind the
technically "green." The party crashers continue to be "People do what we
hire them to do." And, "First priority, go green!"
The key issues
are: climate change; environmental performance; public policy; energy security,
reliability and growth; work force issues; stakeholder engagement and
leadership, management and strategy. Note those with people at the core -
all but climate change!
To meet the critical people need, Sandra
Shelton's StrengthBank® Communication WorkOuts™ put the focus on people and
communication, the first management strategy for better business. They are
the process for individual "bank of strengths" to consistently meet business
needs for quality, service and the call to be CSR/Sustainability
sound.
Customers who now give "in the
moment" CSR feedback. According to the findings of what IBM
Corp. consultants call the largest survey of global chief executives to date:
"The ranks of consumers with passive and predictable habits are thinning. And
platoons of noisy, Internet-savvy activists are emerging to lob feedback,
challenge established business approaches, and clamor for a voice in the goods
and services…."
Level the playing field
for the multi-generational workforce in the midst of cacophony of
continual customer responses and the CSR/Sustainability stomp. Questions to raise the bar to an a easy
waltz:
• How do we positively engage employees in
the CSR/Sustainability needs? • How do we reduce turnover? •
When we hire or promote, how can we have greater assurance of getting the
right person instead of a position holder? • How do we manage a
workforce under such immediate public scrutiny? • How do we
meaningfully effect the pool of employee applicants? • How do we
improve our communications for stakeholder involvement?
Community
involvement initiatives create CSR/Sustainability connection There is little
CSR or Sustainability in an organization with continual turnover and where
management spends 80% of its time handling "people problems" any more than there
is CSR or Sustainability in public education with dropout rates in double digits
and where principals spend 80% of time on discipline problems.
More high
school dropouts ultimately results in fewer high quality applicants. What
happens in the high school classroom ends up at the corporate hiring table and
in the customer blogs. Remember, it is the millineals that are the expert
techno dancers and only some adults are catching up – the baby boomers, but for
the first time, are outnumbered.
To ignore the CSR/Sustainability connection to the
local community is to imprudently ignore the humanness both measures.
For example, we now have a generous supply of USPS mail carriers who
regularly mishandle and misroute mail, not to mention destroy it. http://www.consumeraffairs.com/delivery/us_postal_service.htm
Even the Middle East understands
CSR. "there is much more we can do…must hike up their CSR efforts,…by
striking a chord with consumers who are becoming increasingly tuned into
ethical and environmental issues," ArabianBusiness.com
CSR
and Sustainability will stomp instead of waltz until a new beat focuses first to
the local community served, that is to the people side of life before it gets
down to business. A high quality workforce today takes a part in
sustaining a high quality workforce for tomorrow – Sustainability.
Sandra Shelton's presentations and consulting can help you keep today's
and tomorrow's workforce in shape as the CSR/Sustainability band plays
24/7.
Sandra Shelton, BA, MEd, CTACC, for over two decades with over 1900
presentations in 15 countries, is a seasoned, relevant speaking professional,
author, and executive coach, brilliant at raising the bar by creating a
"portfolio" of possibilities" for CSR and Sustainability by renewing the mind
and creating a simple paradigm to create productive, lifelong learners.
Participants consistently share that they not only learn key innovative
strategies to use immediately but they are also engaged, and entertained in the
process of learning the StrengthBank® Communication WorkOuts.™
Sandra Shelton, BA, MEd., CTACC, Fort Worth, Texas, is an engaging international speaker, author, workplace relationship consultant, and nonprofit CEO. StrengthBank® - Communication WorkOuts™ are brilliant in their simplicity and powerful in their effectiveness. They are now being applied to business people who mentor in local high schools during advisory periods. To learn more about StrengthBank® and its author www.strengthbank.com or www.talkgroups-mentors.org
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