Why don't banks and financial institutions give away
toasters to lure people into becoming a customer anymore? It's because nobody
wants a toaster! Nobody needs a toaster! Those days are gone.
People Are Smart
People today are acutely aware of the various financial
institutions available to them. Radio and TV ads saturate the airwaves until
you can't stand listening to them anymore. "We offer all that, and much,
much more." You know what I'm talking about. You've all heard or seen
them. They are annoying.
Some Options
What alternatives are there to aggravating the public with
broadcast advertising? You could poke a high priced ad in the local newspaper
for and have a few hundred people see it. Another choice would be to have a
company put up an expensive billboard sign along interstate that runs through
town, but commuters become numb to the same old signage and soon block it out.
Hmmmm. What could a viable alternative be?
AHA!
A tried and proven option is the relatively inexpensive
advertising promotional product. Yep...the little 'giveaways' that people seem
to love. Everyone loves to pick up a free note pad or magnetic business card
for the refrigerator. I have a 'thing' for magnetic calendars, myself, and have
quite a collection.
Why They Work So Well
The important aspect to remember is that each one of these
products will have your bank information on them. The address, hours of
operation, phone numbers, and a brief description of services are some of the
data that can be emblazoned on the product. Depending on what the item is, it
can create a phenomenal amount of exposure for your bank. Imagine giving a
calendar to the local pizza shop owner, who puts it on the cash register in his
restaurant. Every customer that goes to the counter is going to be exposed to
the information you had printed on that calendar.
Hundreds of Products
Refrigerator magnets are available promotional products, as
well as memo-boards and appointment calendars. There are hundreds of possibilities.
In fact, if I were to address all the possible products, this article would be
as long as the United States Tax Code.
The bottom line is this: Promotional products work. They
have been around since long before TV and radio, and they continue to be
popular due to the great response they provide. Spread your financial
institution's name all over the area with some, and get the exposure you want.
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