If you're looking for three amazing tips on how to rev-up your creative juices, and avoid getting stuck in the day to day office grind, then you'll want to read this article. Then after reading this article, you'll be able to roll out more powerful marketing campaigns, and enjoy increased ROIs than ever before! The three tactics you need to put in place right now, are to make time every day to let your creative juices flow, design attention grabbing campaigns, and clearly state your USP throughout your campaigns. I will explain each of these tactics in this article, and show you how you can leverage them to create your own ROI boosting direct marketing campaigns.
Daily life can be routine but you can't allow routine and the daily office grind to cut-off the flow of your creative juices. After all it's the creative side of marketing campaigns that makes them exciting, fun, bringing in the ROI like gang busters!
So how can you make sure your creative juices have room to flow? Make the time!
Schedule creative time every day. Just sit down for 10 minutes and think about your next campaign. Or alternatively, if you travel to work by train, use that time to think, even the morning shower is a fantastic place to think. I hear a lot of people do their best thinking in the shower, and 10 minutes before they go to sleep.
It's also said our brains are most relaxed when we're asleep, and just as we wake up. All these times are our most creative thinking times.
So, if you have an amazing idea that comes to mind at those times, have a pencil and pad ready at your bed side or in your pocket, to write down the idea before it goes away.
It's a fact, ideas don't come on tap, they come when you least expect it, when you're shopping, walking the dog or watering the flowers, so always have a 3x5 card with you and a small pencil to write down those bolts of genius you experience then take those ideas into work with you and use them!
Once you've got a fantastic idea for your next direct marketing campaign, make sure you have "grabbing prospect's attention" written in bold next to your idea. Otherwise your fantastic idea could flop. Nowadays grabbing the prospect's attention is tougher than ever, so you must be ready to go the extra mile to get it.
Here's how - you could send that hard to contact prospect a large human sized poster of someone famous, like Elvis or Marilyn Munroe, with a catchy note asking them to call you.
Or design a huge poster that's folded and attached in the middle of your niche's top trade rag; and inserted in such a way, that readers have no choice but to open-up to that page.
If your niche is having an Expo soon, why not let your prospect's know you're attending by inserting your poster smack bang next to that promo. Your prospects will certainly know you're attending then, and you could win a lot of new business before you even arrived at the Expo. Stopping your competitors in their tracks.
But all your hard work is for naught if you don't make sure your USP is crystal clear and concise. Your USP should clearly state your benefits either through your product and/or service. It's not just about the service you provide but how you string all your processes together that makes your service or product special - unique.
It's so important your prospect knows what you do and how you do it. There is so much competition out there shouting loud what they do. It's vital you know how you fit in the marketplace, and then shout it out clear and loud how you're different from the rest.
This goes far beyond your elevator speech, this defines the very running of the business. So be sure to shout it out, shout it strong but shout it clear.
About the Author: Celine Horan is a niche marketing strategist, sales catalyst and industry expert who offers high level marketing advice coupled with ROI boosting, agency level copywriting services to the professional development, recruitment, training and e-learning industry.
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