Last week-end, my two cutie-pie nieces told me I have a formula for getting their attention.
They said:
"Auntie - you never tell us EXACTLY what you have planned for us -
it drives us crazy!!! We feel like we're waiting for Christmas."
Well I think that is the sign of a good Aunt as well as a superb sales woman!
Why were they saying this?
Hey look - I'm not JUST a master sales chick, I'll have you know I'm the master of weird scavenger hunts, surprise parties and presents for no reason, tree houses with secret trap doors, and how to turn the ordinary into something extraordinary.
And I learned it from watching old re-run Hitchcock movies that ran all summer on TV when I was a kid. (What ELSE was I going to do in a town with a population of 100?)
Hitchcock was a brilliantly weird guy. Whether it was The Birds or the movie where the woman killed her husband with a frozen lamb leg and then cooked the weapon... he was a master of making you curious.
Here's Another Guy Who Was Brilliant At Suspense
I bet you know this guy from Sesame Street! One of the characters that always made me laugh was the puppet guy with really skinny arms, wearing a trench coat and a fedora and he would say...
"Would you like to buy some........(dramatic pause) ...AIR??"
And he would mysteriously swing open one arm of his coat and there were all these bottles of air sewn in! (It totally cracked me up!)
He was a genius at building suspense.
Are You Making Your Customers Curious Or Are You An Infomercial?
So many people I see at networking events, tradeshows etc are walking talking infomercials. Blah, blah, blah.
Please - you're killing us with boredom.
Or - the kind who takes the "curiosity" technique to the Land of Cheese...I can think of one company that always did this. "____Way" - they would never tell you why they wanted to meet with you, or what the benefit was....but let's have a secret meeting over a secret cup of coffee and share secrets about how you can secretly make tons of secret money.
Gag.
Do You Know How You Make People Curious?
Do you want to have people flocking to you?
Buying every product or service you create?
Wondering what you're going to come up with next?
Referring you to everyone they know?
You have to know what they hunger for, what their hot buttons are and what really makes them stand up and pay attention.
You share the who, what , where and when and why....(but you don't share the HOW immediately....they have to purchase from you to get that!)
Back to my cutie-pie nieces...I said:
"So what do you love about NOT KNOWING what Auntie has planned for you next?
And they said...now I'm choking up...
"Auntie Kim, you make everything feel special."
So there.
Love From Your Bossy Sales Diva,
Kim
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest Sales Mistakes Women Make" at http://www.salesdivas.com See The Sales Diva's movie at http://www.thesalesdivasmovie.com
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