Sometimes things happen by chance, and other times things happen for a reason. And this week, there was a reason why Burlington Boatyard came upon the opportunity to be a sponsor of the 2008 Lake Champlain Maritime Festival going on August 15 th through the 17 th down at the Burlington Waterfront.
Thinking spots for the event were all booked, Jimmy Farah, BBY's Chief Communications Officer, reached out to Mr. Jerry Rafoul, one of the LCMFs organizers and director of sponsorship, to inquire about volunteering at the event. "We wanted to play a part in this year's festival in some way, even if it meant setting up tables and being gophers for the weekend.", Jimmy noted. "However, after spending some time discussing our mission and business model that directly impacts and reinvests in the lake community with Mr. Rafoul, he was kind enough to put together a sponsorship opportunity that would allow us to join in promoting our vision and services that the lake-goers can utilize and feel good about doing so."
Burlington Boatyard will be setting up shop this weekend down at the waterfront, ready to promote further connection amongst the boaters and anglers on Lake Champlain and across Vermont , through discussion and display of their services with all those that take part in the LCMF. "While being online enables us to be with our users 24-7, it is an opportunity such as sponsoring this festival that allows us to put faces with names, and inform people of the progress we are making in ensuring our business gives back to the community in which we operate.", remarked Guy Mitrano, CEO. "From simple chit-chat to explaining our upcoming partnership with Lake Champlain International, a part of me wonders if three days is enough!"
To read more about Burlington Boatyard's upcoming weekend at the LCMF, visit the corresponding BBY Blog article and feel free to leave your comments.
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