There are two main objectives in sales - to get the sale and then to
increase the amount of sales. Whether we realize it or not, we are
salesmen selling people on our message and we do it through various
forms - books, audios and videos. We help others by providing education
and knowledge through our product resources and what this does for us
is open up a secret goldmine that can bring even more wealth.
I
get excited when I talk about this secret goldmine because there are
actually several ways that it can help anyone's motivational speaking
career - more than just money. This goldmine is often underused and
overlooked as an opportunity for wealth creation but in reality, this
secret goldmine can provide a firm foundation for your professional
speaking success. This secret goldmine is the group of people who will
buy from you over and over again - the hot list.
Start
forming your hot list. The first thing to do is to start collecting the
contact information of people who purchase your products or who have
heard you speak at a conference. For the people who have attended your
seminar, have them fill out a slip of paper with their name, address,
phone number and email address. For those who have purchased your books
or training material, you can easily capture their contact information
as part of the receipt. You could also offer a free newsletter or bonus
report as way to obtain your audience's contact information.
Market
your products and services to your hot list. What happens most often in
a person's motivational speaking career is that they will market their
materials only at the conference. You basically give yourself one
chance to make a sale. Then you rely on the fact that you gave out your
web address for any future sales and hope and pray that somehow, your
customer will make it over to your website. No! Send out flyers or
informational and inspirational newsletters to keep your products fresh
on your customer's minds and watch your sales increase.
One
other aspect of building a hot list is that you give yourself an
opportunity to build a relationship with your client. In today's
marketing trends, consumers are purchasing more products that they feel
they can connect with predicating the need to have a relationship with
your client. These consumers are loyal brand users and can also prove
to become very helpful in any third party promotions you might need.
Building
this group of people is like building your own motivational speaking
niche. Building this group of people is like building your own fishing
pond. You will always have a group of people who are interested in what
you provide. When you have new products to market, this niche group of
people will be right there to support the sales of your new product
launch. When you have a calendar of engagements you're speaking at,
this group will be interested in where you'll be going. No matter how
long you've had public speaking jobs, take the time and invest to build
your hot list.
For Additional Information: Who Else Wants to Make $100,000 to $1,000,000 Dollars Per Year as a professional speaker? James Malinchak has created the ultimate, step-by-step guide on how to become a professional speaker in ANY market. FREE Download=> Motivational Speaking Jobs
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Article added to SearchWarp.com on Wednesday, August 20, 2008 View other articles written by James Malinchak(45)
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