We have all seen the Mac vs. Pc Ads and laughed hysterically. For most of
our generation, we grew up using a Mac so we know the benefits of using an
Apple.
The majority of us own some sort of Apple product, be it an iPhone, iPod,
computer, etc.
We live for Apple’s newest innovation and long to be able to afford the top
of the line computer. We grumble at our corporate jobs that force us to use a
PC and become angrier and angrier as Windows Vista continues to malfunction.
It is this image that makes Microsoft not sleep at night. Microsoft has
decided it wants to change its image, but can it honestly compete with Apple?
It thinks it can. At least it is hoping it can change its image with the
right price. The software giant's new $300 million
advertising campaign, devised by a newly
hired ad agency, has been closely guarded.
Microsoft is tired of being portrayed as old and the rumor mill has said that the software giant
has turned to Jerry Seinfeld with this new campaign to make them seem younger.
Seriously, I am a fan of Seinfeld, but I really do not
think he would be the spokesperson to try and sway the younger generations.
Baby boomers, maybe, but Microsoft already has the support of that older
generation. Not sure this is the best thought out ad plan to make them look
younger.
FoxNews is reporting the new ad effort is expected to use
some variation of the slogan "Windows, Not Walls," according to
several people familiar with the matter. Those people say the point is to
stress breaking down barriers that prevent people and ideas from connecting.
The campaign, said to debut Sept. 4, is one of the largest in the company's
history.
The question is can money sway people into thinking
Microsoft is young and hip? I think Apple has nothing to worry about. Apple
tends to have the image of success while Microsoft has the image of coming up
short!
