BE EVERYWHERE AT ALL TIMES. That's right, stay in front of your target marketing by appearing on local, regional and national TV shows, radio shows, appearing in newspapers and magazines as much as you can. Your client's love that they are working with a celebrity who's making it into the headlines!
ACHIEVE NATIONAL EXPERT STATUS: Lead your field to all new levels of success by creating powerful, new thought and strategy that moves your industry forward. Feel free to share your newest and cutting edge creations with your industry so everyone can perform better. Your clients will quickly identify you as an industry leader and naturally be drawn to you!
DON'T FORGET TO BLOG! Having a blog where you apply your knowledge to the issues important in your area of expertise helps you become a top notch expert. A blog format is conversational in nature and this is exactly the format that the media like - thoughtful, concise commentary presented in a conversational tone. If you are blogging on the top news stories and developments you will learn the skill set that you'll need to be successful on radio shows and on TV shows.
CREATE A MEDIA FRIENDLY BOOK: Be sure to include lots of topics that are timely and news worthy. It's a great idea to include talking points at the end of each chapter that summarize the essential elements presented in the chapter as this way, a producer or journalist can quickly capture a segment or story idea. You will want to think the publicity aspect of your book while you are writing your book so you can create a SEGMENT rich book (a book with a variety of segment ideas).
ANTICIPATE THE NEWS & CREATE TALKING POINTS FOR THESE TOPICS: Be aware of the breaking news and headline stories that fall into your area of expertise. Follow the articles written by your target journalists so you can anticipate the next step, logical development in the topic or story.
FOR EVERY MEDIA EVENT THERE IS AN EXPERT COMMENTARY: You should have opinions, commentary and reactions on events happening in your industry. As news develops in your area of expertise, you can personally call your target media or email your commentary so they see how you can contribute to the story.
CREATE A MEDIA PROFESSIONAL BIO: Create a well-developed bio for yourself that showcases your credentials, experience and education. Lead with top credentials, education, special areas of expertise and follow with accomplishments, awards or any other special positioning statements. Include impressive media your have secured to show that you are well-credentialed, experienced and media savvy as well.
CREATE A MEDIA TARGET LIST: Watch the target shows that you would like to be on, subscribe to target print media and visit target internet sites to familiarize yourself with their reporting style, experts they like to use for commentary and/or how they position the experts in the article. Be sure to pitch "next level" ideas at all times!
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Annie Jennings of the National PR firm, Annie Jennings PR promotes authors & experts to the most prestigious media in America. Her commitment to excellence has forever changed publicity as she has created the most advanced publicity tools and strategies used in PR today. Annie's mission is to help everyone share their messages all over the world for the betterment of all. Annie is available for an appointment with you to talk about how publicity can work for you. Please email annie@anniejenningspr.com with you interest. Plus get your free CD "The Making Of A Million Dollar Expert on Annie's site by letting us know about you at http://www.anniejenningspr.com/experts.htm
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