In my work I have many clients ask me what 3D animation can do for
them. I always tell them - loads. 3D animation is really one of the
most versatile sales presentation medium available to a business and if
harnessed well, can mean an increase in sales for any product and
business.
Many marketing managers did not learn the power of using new
media in school. The lecturers were usually more familiar with
traditional marketing media like live action TV commercials and paper
adverts because when they were younger, that's all they had. But
nowadays, there's the internet as a new media. Internet marketing is a
whole different knowledge all by itself and that's not being taught in
most schools. And most certainly most marketing courses do not teach
how to use multimedia and animation to help sell a product or a
service. So they rely on boring power points and paper hand-outs. Yawn.
If animation is used effectively, it can help demonstrate a
product's or engineered system's full potential, far beyond what a
power point or hand-outs can achieve. I've listed some of the benefits
and applications below:
Benefits
- Demonstrate how your product works without having to set it up or lug it about
- Create an up market feel of the product or service and justify a premium price
- Make a product or service more attractive, sexier and dynamic looking, and enhance its perceived value
- Give a boring system a visual boost through exciting graphics and animation
- Dramatize boring information and data
- Make anything look cutting edge and state of the art
- Create something that can never be achieved through live shots
Applications
- Show how your product or service can be applied to a problem
- Show the internal components of a complex product
- Bring the client on a tour of a facility or property using 3D animation
- Show how a product interacts with its customers
- Show how a very complex system works through animated sequences and diagrams
- Showcase a product or facility that has not yet been built
- Show several consecutive operations of a system or assembly line
- Show various negative scenarios that can be resolved through the use of your product or service
- Zoom into a microscopic detail of a product or its component
- Show each stage of a planned development clearly
- Show how something like a medical device interacts with the human body
If you are looking for a way to enhance the presentation for
your product or service, using 3D animation is the way to go. Smart
companies are using it to secure major contracts in their fields, and
you should too. If any of the above ideas sound exactly like what you
could use, contact an animation company today to use this powerful
marketing tool to turbo-charge your presentations and marketing
campaigns.
This article was contributed by Aldric Chang - a creative businessman who
is active in music composition and production, internet marketing, casual games
production, animation production, cartoon production and character licensing.
His 3d animation
studio - Mediafreaks - is focused on producing high-end animation work
for documentary producers, advertising houses and cartoon animated series - with
projects ranging from the animation of dinosaurs to the visualization of natural
disasters and something as chic as 3d jewelry animations.
For more interesting articles on the business side of animation,
you can visit the Mediafreaks 3d animation blog.
You can also visit the Mediafreaks Animation Showcase Site for an
extravaganza of the coolest and funniest free
animations on the net.
Disclaimer: All information on this site is provided for informational purposes only! By no means is any
information presented herein intended to substitute for the advice provided to you by any health care or other professional
or organization.
