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The interests and efforts towards the Entrepreneur Management are on a worldwide level and are growing up rapidly. Without any doubt, the rigorous adaptation of new marketing systems to companies is not an acquisition: It's a brand new responsibility according to several processes of improving the quality of a determined Service and/or Product.
At the beginning, the concept of Marketing was articulated to define the dealing of only tangible products. Nowadays the concept is used as much as in the service sector as in the appliance in social activities such as Humanitarian Campaigns. There is no doubt that this concept has become to be knowledge, yet a discipline; it has acquired a profile as the commerce language of real state and services. The term is assimilated through the different sectors of the interchange of goods process with the purpose of establish a proper adaptation during the fulfillment of general and specific objectives.
There are typical concepts that the common Manager uses to refer himself to Marketing. Gary Stern defines it as "A process that expedites the interchange of something valuable for something valuable. Marketing is about initiate, grow and maintain interchange relations". Thus emerges the concept of Consulting Programs.
A Consulting Program needs resources, support and general understanding of the duties to develop by means of the various scopes of Marketing, among which excels the resources grasping, the Promotion of youth development, the Community Service, the Data Gathering for the company's objectives, among many others.
This exercise describes didactically 5 basic concepts in order to carry out a Plan for a Continuous Improvement in an exact and proper way. First of all, it is critical to focus Marketing towards the customer himself, " The customer is the center and focus of all Marketing Concepts." It isUndeniable the fact that customers are and must be the core of business, for they impose the same preferences, this is, tendencies on which the social object of the company must be focused, and the Marketing System attached to each one of the processes.
Secondly, the Division of the Market is described. With the purpose of create effective Marketing strategies, it is necessary to subdivide the action field headings in the marketing niche to warrant order and congruence in the strategy to implant.
In third place, it is necessary to remember that Marketing deals with stimulation, creative and valuable interchange relations, offering something valuable in exchange of something needed in consideration.
There is a common denominator which is the earning that both parties receive in realizing the mentioned operation. Both parties require planning and initiative in order to develop this task focusing their studies on their own and the counterpart's interests.
Once understood the previous concepts, the company must center its processes towards the combination of several strategies, which are given for new adjustments, sensible to be applied to a specific objective or even to the improvement of the internal structure of the institution. The mentioned strategies are described as Marketing Mix, that is, four processes named Product, Price, Promotion and Place.
At last, the concept of Planning is described as an essential ingredient for an effective Marketing. It requires measurable goals, description of tasks, work timing, assignment of responsibilities and mechanisms to evaluate implementation grades.
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