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Home » Categories » Business » Business Services » The Voice of the Customer - Analysis » Printer Friendly

Juan Bustamante

The Voice of the Customer - Analysis

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Submitted Thursday, August 28, 2008
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Traditionally, businesses have been identified within the concept of Customer Service with the old paradigm, "The Customer Is Always Right". This concept has evolved to a stage where it is needed to know what the customer wants before drawbacks afloat. Let's see what American commanders from recognized organizations say about this:

J.D. Power & Associates

Customer Service = Voice of the Customer

It has expanded itself to the concept of the customer's voice, defining the concept of Customer Service in many ways.

Jet Blue Airways

Customer Service = To Anticipate costumer's needs



There isn't any department in the airline called "Customer Service". The corporate policy is leaded to regard the customer as the raison d'tre of the company. "We are a customer-service company that happens to fly airlines."

Dell

Customer Service = Customer Experience



The experience in the process of customer service includes giving him easy access to all created media and lines strictly for complaints or demands for technical support.

To acquire the optimal experience means doing things properly when a problem arises in any team.

In 2006 they injected $150 USD per item of the customer experience: Agents of customer support and creating support centers around the world.





Costco Wholesale

Customer Service = Self - Service



Wholesalers in inventory. In fact, customers of this company do not have a thought in the customer experience. Such customers define customer service in a different way. However, they don't stop paying attention to the user. People do not expect someone to offer help, but there is someone who can respond to questions.






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» left by Andrew from NYC (96 days 20 hours ago.)
Reader Rating: 5 out of 5
Interesting stuff

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