I like public speaking for lots of reasons, but perhaps the single most reason why I love my motivational speaking career is that I will always benefit from multiple streams of income. At any one speaking engagement, I'll have pre-sold material ready to be delivered, I'll charge a speaking fee that justifies my time and I'll also have materials on hand for back of the room sales. In my motivational speaking career, I've had to learn how to become a master marketer as I learned how to make money with motivational speaking. Now here's what I want you to do. I don't want you to think like a speaker any more. I want you to start thinking like a marketer!
As a motivational speaking marketer, I want you to start thinking out of the box and start looking at your speaking engagements as an opportunity for your store to be open. What can you sell besides yourself and your time as a speaker? Can you write a book or get a book written about a topic in your niche that sells? What will it take to record some audios or videos of your public speaking jobs and package them for sale? Get all your marketing materials ready so you can focus on three easy ways to expand your income in public speaking.
The first area of income expansion is in your speaking fee. Here's one of many public speaking tips you'll get from me Don't be afraid to ask for the big money. People often ask me how to get bookings for motivational speaking. What they really want to know is how to make money with motivational speaking because they're not making any. They are working for a low fee or even for free. Folks! You must overcome the mental hurdle of asking for $10,000 versus $5,000 a gig! When I did just that, I found that I was the only one stopping me from professional speaking success!
The second area of income expansion is through pre-selling materials. Sell your knowledge through books, CDs, DVDs and training systems. Here's how I pre-sold my book at a conference I spoke at. I asked the conference planner if she was interested in giving a copy of one of my books to every person attending her event without it costing her a dime. She said she was interested so what we did was include the cost of the book in the registration fee for the conference. I then had her send the difference after the conference ended. So basically, I made money with my speaking fee and I pre-sold my book to every person attending the conference for $10.
The third area of income expansion is through the back of the room sales. Again, I don't want you thinking like a motivational speaker. I want you to think like a motivational marketer. You can boost your sales by making your audience hungry for more of the information you're sharing with them. Give them nuggets from your book or CD / DVD sets and then super charge your sales by making irresistible offers. A couple of offer strategies include: discount pricing for today only or promoting your training program as "power packs".
Start working these extra avenues of income and watch your motivational speaking career take off!
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Article added to SearchWarp.com on Monday, September 01, 2008 View other articles written by James Malinchak(45)
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