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Home » Categories » Miscellaneous » Miscellaneous » The Quantum Theory of Searchwarp Rankings » Printer Friendly

Jeff Brown

The Quantum Theory of Searchwarp Rankings

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Submitted Saturday, September 27, 2008
Jeff Brown (8,038)
Jeff Brown

Inner Projection
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OK, I was just going to explain quantum theory, but compared to deciphering Searchwarp rankings it's hardly a challenge. I decided to do this because lately this topic has stirred up considerable discussion. I also thought I'd write this for new writers to Searchwarp or experienced writers who never looked into it because of a lack of time but not lack of interest.

So how do the rankings work? Here's the lowdown, and I quote.

"SearchWarp uses several metrics to rate an author.  The first metric is the author's article popularity rating and appears as the superscript number to the right of the authors name."

"The article popularity rating is equal to the number of people who come from any of the major search engines to read the author's articles per month on average, multiplied by the average rating of the author's articles."

"Example:Joe Smith"

"1,295
people come from all over the Internet to SearchWarp.com to read articles by Joe Smith every month on average, and the average rating of all articles by Joe Smith on SearchWarp.com is 3.90, so the article popularity rating for Joe Smith is 5,053."
 
OK, but what is not mentioned is the fine print. It states the following:
 
"More specifically, the monthly vistor average times the rating average is divided by a constant of one, minus the average room temperature given writer experiences to the fifth power, plus the number of pies baked for the writer by his / her mother during his/her formative years, over the length of time writer shows worry or concern for his / her Searchwarp rankings, minus some arbitrary number I just thought of, plus the number of times you see Tina Fey on TV in an average day (and that's a lot!), plus one, minus emmmmmmm . . . 6.4778899909 divided by a Moon Pie.
 
OK. So just out of curiosity, and boy you need a lot of that to look into this issue, I checked out a few writers who had high rankings. I looked at one writer's ranking, and according to the statistics he was averaging some 5,000 views (search engine and misc. referrals times ratings) per month. Point of interest, of the dozens of articles (yes, I looked at each one--I told you, curiosity is king) I looked at most had 100 views or less . . . much less on most.
 
So how does this person rank in the top 20? Well, see the details of the formula above, of course.
 
But what I'd really like to tell you is don't get freaked out or over zelous about rankings. Hell, some people have written two articles and because one keeps getting hits (some with mostly negative comments about how bad the article is) it ranks high in the search engine and keeps getting views over and over and over again. Some people have a high ranking and have maintained that ranking even though they've written only a few articles and they haven't written in years.
 
And rankings often have little to do with how well you write (see comment above) but more so with what people are searching for. So don't think that just by writing well or writing well and from the heart will get you high rankings. Hell, some of the best writers on Searchwarp have low, poor, or non-existent rankings (or close to null). Being a Hemingway of the electormagnetic airwaves will not guarentee great readership.

Also, if you're looking to improve your rankings, write, write, write, write, and keep on writing. No one in the top 20 (and I'm sure even the majority of the top 50, if you care to look) have been writing for well over a year. Most have been writing from close to two years to about four years. It takes time to build a readership. Just like building a business or almost anything else. Time, patience, study of the market and the craft of writing, and practice, practice, practice.
 
But to give you a feel for what "ranks" on the Warp, consider the following, a few of the all time favorite here on Searchwarp:
 
"Get Hundreds of Free Nintendo DS Games-Nintendo DS Homebrew Makes it Possible"
"100 Dating Conversion Starters"
"How to Put Video on PSP-8 Steps for Beginners"
"Teen Hair Styles"
"Itchy Scalp Treatments: Using A Natural Home Remedy for Itchy Scalp Conditions"
(and my favorite article of all time!!!!!)
"Tips for above Ground Swiming Pool Liner Preperation and Insallation"
 
When I'm looking for inspiration, hope, insight into the human condition, a way to better my life,a look to that of merit, our eternal signifigance, I go to these All-Time Most Popular articles. Really, you have no idea what pool liner prep. can do for the soul. Last time I was checking out my belly button for self-discovery, I went pool liner and overcame all doubt and fear, standing straight, looking into the beauty of the stars on the horizon above I progressed, exponentially, like "Ahhhhhhhhhh . . . .  . . . ." That's right!
 
Sorry, where was I?
 
Oh, yeah.
 
So, rankings, the final analysis? Who cares.

Hey, anyone seen my above ground overlap? My beaded vinyl liner with hoppers?

Jeff is a Motivation, Self-Improvement, and Success expert and can be found at SelfGrowth.com. He has written 100's of essays and articles; over 50 poems; and several books: At Amazon.com, you can find Black Body Radiation and the Ultraviolet Catastrophe, a novel to inspire young adults and the young at heart. For more inspiration, get his collection of poems, To Die at the Age of Man at Lulu dot com.  Coming soon: Give and Grow Yourself Rich (July, 2008); Education is a Waste of Time, (early 2009); and a children's novella The Search for Adriana (late 2008). Currently, he teaches writing and owns Inner Projection, a self-improvement business.






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Comments on this article:


» left by Bruce Horst (759)
Bruce Horst
(66 days 11 hours ago.)

Reader Rating: 5 out of 5
Hi Jeff,  Interesting article, though I think what it clarifies most is that the SearchWarp ranking system is confusing.  Just to try to keep the record straight, there are many different ratings that we deal with on SearchWarp.  What you are referring to is the 'Article Popularity Rating' which you correctly identify as not really having to do with how well an author is at writing articles, but rather how popular the articles are on a global scale.

I'm sure you've noticed that the authors which are often published on the SearchWarp home page and on the Featured Article list are not usually the ones who have the highest article popularity rating.  We do this of course to give the best writers added exposure, even if what they write about isn't so popular.
 
There is a constant tension between what is good and what is popular (not just on SearchWarp) and aspiring writers need to understand this.  Unless they are writing only for their own fulfillment (which is fine), a successful writer will need to understand how to write to attract readers, and how far they are willing to go just to be popular.  After all, there is no "New York Times Best Author List", but there is a "New York Times Best Selling Author List".

As a numbers guy, I find the fine-print obvious, but that is where most people get confused.  The popularity rating is the monthly average of readers that the article has attracted from outside of SearchWarp.  If an article is 1 day old and has attracted 1 reader, then the monthly average would be 30 readers.  Is that confusing?  I guess I can see where it could be.  I've walked through the actual calculations with many authors, and it has always proven to be accurate.  We have tried many other formulas over the years, but this formula is the least subjective and least vulnerable to manipulation that we have found.

What you find interesting and what I find interesting may differ so any rating you or I give is subjective.  The example you give regarding the above ground pool liner is a great case in point.  During the summer months, the author who wrote that article answers dozens of emails a day from people who need that information, and we get thanked by readers all the time for publishing the article.  I've witnessed times when that article attracted a new reader every few seconds. So how should his article popularity be rated?  I think it's pretty accurate.
 
Keep up the great writing, Jeff!

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» left by Jeff Brown (8,038)
Jeff Brown
(63 days 14 hours ago.)

Bruce,
 
I'm glad YOU are in control of the numbers. And true that about popularity. One well-know author who is well-respected but not as well-read as say a Jacki Collins often calls the Best Sellers List the Best Sellout List. But every once in a while--just like in music, art, and cinema--you get a book that is popular that is also artistic, of merit, or something that is more than just, if I may, eye-candy.
 
But the fact is that the rankings can only be so accurate in attempting to cover all aspects of what is good: inspirational, informational, insightful, poetic, etc.
 
But you are doing a great job and I'm glad you're at the helm. Thanks Captain, my Captain ;=)

Respond to this comment

» left by Teresa Ortiz (4,701)
Teresa Ortiz
(66 days 9 hours ago.)

Reader Rating: 5 out of 5
o mighty Jeff, thank you, Now I understand completely and can sleep well for the rest of my days! :-) Very clever and very funny. Great job--you deserve the spotlight. Teresa

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 14 hours ago.)

Teresa,
 
Thanks for stopping by and for the complement. And I saw your new picture, you're not copying my poses are you, now? Remember, you should never copy a poser ;=) They're so . . . gauche.

Respond to this comment

» left by Michelle Mackin (66 days 8 hours ago.)
Reader Rating: 5 out of 5
Excellent explplanation Jeff!
 
I am a numbers person as is Bruce. However, this one does deserve the explanation of no explanation. I have stopped worrying about my rating as there are more important things to do. God bless!

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 14 hours ago.)

Michelle,
 
I'll second that!

Respond to this comment

» left by Kay Elizabeth (1,669)
Kay Elizabeth
(66 days 7 hours ago.)

Reader Rating: 5 out of 5
I want to know what happens if your mother wasn't a baker... ;)
 
Good article, Jeff! I've never been able to follow how it worked and I still don't, but at least I know now I'm not alone in that, ha! :) You're right, it's just a number. Why worry eh.
 
And Bruce, thanks for the extra information. I don't need calculations though to know that you and Jean work harder for SW writers than any other article site I know of and we're very lucky to have you guys running the show. Hats off to you both. :)

Need to go! I've got to call my mother and tell her how she messed up my ranking with a pieless (yes it's a word! honest....) childhood.

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 13 hours ago.)

Kay,
 
Yes, now you see just how important those fresh-from-the-over-just-baked-pie-charmed hugs really are. Write on!

Respond to this comment

» left by sue thom from nj (66 days 7 hours ago.)
Reader Rating: 5 out of 5
hi jeff,
 
sorry, still don't get it, but i, too, have decided to leave the ratings alone and concentrate on writing, although ya gotta love the numbers!
 
best regards,
 
sue

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 13 hours ago.)

Sue,
 
Like beautiful vistas, high numbers are nice to look at, but enjoying aesthetics is more rewarding than questioning origin. Thanks for stopping by.
 
 

Respond to this comment

» left by Dianne Lehmann (3,031)
Dianne Lehmann
(66 days 7 hours ago.)

Reader Rating: 5 out of 5
Hi Jeff.
 
Loved your article. It's all so clear to me now...
 
You are right. It's just a number, but still, I'd like mine to be bigger. Who wouldn't.
 
Bruce made a good point in his comment. I write what I want to write, not what I think will "sell." So I guess I really shouldn't be concerned about that number.
 
And by the way, my mom baked lots of pies.
 
Dianne

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 13 hours ago.)

Dianne,
 
If your mom baked lost of pies then your writing should be rich and tasty. ;=) Thanks for taking the time to read and leave a comment.
 
 

Respond to this comment

» left by Camille Strate (1,354)
Camille Strate
(65 days 16 hours ago.)

Reader Rating: 5 out of 5
Dear, Funny Jeff~
 
I am sending you a VERY large Italiana hug! Thank you for this witty commentary...and for reminding those of us who really enjoy writing (that would be me....among others) that it's not about 'rankings'....and it's certainly not about pool liners...but, hey!, maybe i should give that a try next time I'm in need of some soul food. hmmmmmmm..
 
hugs~
 
Camille

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 13 hours ago.)

Camile,
 
Thanks for the time taken to comment . . . and the hug!!!! God bless.

Respond to this comment

» left by Sandra E. Graham (2,288)
Sandra E. Graham
from Paragould, Ar USA (65 days 11 hours ago.)

Reader Rating: 5 out of 5
Well, Jeff, you should run for President--Like Mike, you would have my vote. Fabulous article. I don't get the numbers either. I understand what Bruce tells us about how they calculate the numbers, but I just can't accept that a lot of hits can replace the quality of an article. I may click a lot of articles, but I may not read past the first paragraph---so I give someone a click, but I can't give them a star. Whatever. I join the ranks of most low rated authors and write what I want to say and try to write it to the best of my ability. Sorry, Bruce, I know that's not the way it should work.
 
I loved your article Jeff---although, it probably won't get you many clicks from 'various search engines'.
 
Sandra

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 13 hours ago.)

Sandra,
 
Yes, it's difficult to impossible to get the numbers to tell the whole truth, but I guess it comes down to what you're selling or what you're shooting for, yes?
 
Thanks for stopping by. Oh, by the way, I got one search engine click for this article. And here's a case in point. I knew when I wrote it that it was well-written, but I also knew it wouldn't get many looks outside the searchwarp writer's community.
 
Thanks for stopping by. God bless.

Respond to this comment

» left by Diane Dutton (53)
Diane Dutton
(65 days 10 hours ago.)

Reader Rating: 4.5 out of 5
Jeff, I am so glad you have a sense of humor. Certainly I think the importance of Nintendo game information has its place, after all the makers of Nintendo are financially much better off than I , a little well known author. Those of us who write, what I would call meaningful articles on important life issues in all areas, do understand that we are not the popular writers by ranking. We are those that write for expression and sometimes we even have some form of recognition.
 
In many cases I see books related to my subject, the glass ceiling, written by PHDs or marketing types. Are those books better than my book? I personally don't think so, but they have the connections to be published by the big guys. The very old saying "it's not what you know, it's who you know" works very well in the publishing area.
 
Keep us laughing about the maze -
 
Diane

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 13 hours ago.)

Diane,
 
Yes, popularity often does not necessarily mean "best." There are many who through marketing and push, push, push, have been able to put their wears in front of thousands if not millions. In teaching critical thinking, I've taught my students not to be swayed by mere popularity. There's a lot that's popular that makes it through mere marketing or mis-informed word of mouth that doesn't stay around. Time is the true judge of how good something. Keep writing well!!!

Respond to this comment

» left by Marty RicKard (2,763)
Marty RicKard
(65 days 5 hours ago.)

Reader Rating: 5 out of 5
 
Dear Jeff:  I finally understand. And all along I have been sending pies to the Search Warp editors.  I joined your fan club.  Best, Marty RicKard

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(63 days 13 hours ago.)

Marty,
 
Thanks for the fan add and I'm glad I've cleared everything up for you. Write on!

Respond to this comment

» left by The Candles (516)
The Candles
(63 days 2 hours ago.)

Reader Rating: 5 out of 5
Thanks Jeff for the article...
 
Who cares about points? I am agreed with Michelle too...
 
But sometimes the points encourage me and sometimes they don't.

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(61 days 7 hours ago.)

OK. Thanks for stopping by and taking the time to read. Good luck in your writing.

Respond to this comment

» left by Myla Madson (2,370)
Myla Madson
(62 days 8 hours ago.)

Reader Rating: 5 out of 5
Yep, that clears things up for me...of course I must now google this Tina Fey gal to see who she is. If she is that popular it stands to reason that perhaps I should write about her to improve my search rankings and therefore that stagnant number that accompanies my name were ever it goes. love the wit and humor, joined your fan club too!

Respond to this comment
» left by Jeff Brown (8,038)
Jeff Brown
(61 days 7 hours ago.)

Tina Fey, tough to miss her. She's omnipresent, SNL alumni, on numerous commercials, television, movies. Anyway, thanks for stopping by. Glad I could help . . . kinda. ;=)

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