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Nine million mobile users have made a purchase with their handset.
Robert Jaques reports on vnunet.com nine million US mobile phone
subscribers have used their handsets to pay for goods or services via
premium SMS, according to data released today.
Nielsen Mobile's monthly Mobile Insights survey of more than 30,000 US
wireless subscribers found that half of all data users expect to
participate in mobile commerce in the future.
Men were more likely than women to use their phone for commerce: 4.5
per cent of men (4.9 million) and three per cent of women (4.3 million)
indicated that they have made a purchase using their phone.
Adults aged 25 to 34 are the most likely to have made a purchase using
their phone: 5.4 per cent of adults in this category (three million)
have made a purchase, compared to 3.6 per cent of all mobile
subscribers.
The research indicates that mobile websites are one popular way that consumers make purchases over the mobile phone.
Of the 40 million active US users of the mobile web in April 2008, five
million accessed mobile shopping and auction websites, up 73 per cent
from April 2007 when just 2.9 million mobile users did so.
Auction site www.eBay.com is the most popular shopping or auction
destination on the mobile web with 3.4 million unique visitors in April.
Purchasing items via text message is another growing form of mobile
commerce. Some services, such as www.txtnation.com's mENABLE platform
allow consumers to send text messages to a phone number in order to be
charged for goods or services directly on their mobile phone bills.
Already, 6.5 million US mobile consumers say they have used text messaging to purchase an item.
"For many of the millions of consumers who are already shopping online
or over landline phones, mobile commerce is an obvious and useful
extension," said Nic Covey, director of insights at Nielsen Mobile.
"As more mobile commerce services become available, and consumers
develop a greater trust for phone-based transactions, we expect
commerce to be an increasingly important part of the mobile experience
next year and beyond." 25/06/2008 - By Brooklyn Bhandari
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