There are 3 vital elements to building a great salon business, and as basic as that sounds most trip over some of the crucial steps. Mostly because only a small percentage of businesses utilize real building strategies, it's easy to get contented when we feel that things are going ok and then when the economy slows ... oh no, now what are we going to do?
If salon owners would combine these basic elements into their enterprises they would skip right past most of the hiccups that other businesses experience.
1. Customers - should I even have to imply that you have to have customers coming in to your shop before you can even start to believe that you have a realistic business. And of course there are all kinds of methods to bring them in the first time.
A lot of salon owners think right off the bat that they have to have a quarter page yellow page ad to compete but if you'll pay attention to those ads in the phone book, you'd be surprised to see that most look exactly the same. Name of the salon, years in business, what products they promote, and of course the address and phone number. Have you taken the time to look at this? So how an individual decide which one will give the best cut if everyone in the book looks like all the others?
Here's what most people do that buy a yellow page ad, they let the saleswoman guide them as to what to put on the ad. And that saleswoman is interested in selling you ad space not writing your ad. That creates a huge problem so don't let the salesperson build your ad.
I'll tell you a sad but true story of a client of mine; he bought a very expensive ad solely because the saleswoman was pretty, $2100.00 a month on an annual contract all because she distracted him with her looks. And if you're a woman there's other ways they distract you.
There are a lot of ways to get new customers to come in before you commit to a monthly expense like a yellow page contract. Flyer's are easy to make small ads in the paper, value paks, learn about the Chamber of Commerce and get the list of new families that just moved into your area. The list goes on and on and most are inexpensive to do but will take a little time to implement.
Let me say this to all the independent stylists that rent a chair in a salon, it's up to you to bring in new business for yourself. Oh the salon runs its ads sure, but that's for the whole shop and you aren't comprising a list of loyal clients to you. And that's what you just have to have to build your business.
So when I talk about building a salon business just wrap your arms around it and claim it for yourself, after all, it is your business.
You might not believe this but most hair stylists under-serve their customers. If you'd like to know how to increase the loyalty of your clients especially in these challenging times get a report on how most hair stylists under-serve their customers. Just click on the link (hair stylists)
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