One of the most important rules I learned after spending 15 years selling national television advertising is:
If You're Dull Customers Don't Buy
Why?
Well - it really breaks another big rule of SELLING. When you're dull - you're not different.
When you're not different (with something that is important to your customer) -they feel that you're exactly like your competitor.
And then?
They either DON'T BUY at all....or they choose someone else who is more exciting and relevant....
...or they GRIND YOU ON PRICE.
So if you have a potential customer right now who is focusing on price with you....I can guarantee one thing.
You're Dull. Dull. Dull.
What Is THE Most Important Emotion In Sales?
Curiosity.
If your customer isn't curious about what you offer and how it can help them...then lady -they don't care:
How brilliant you are
How many awards you've won
How many books you've written
How much money you make
About your fabulous benefits or features
Guarantees
Blah, Blah, Blah
So if you're not making people curious with your marketing materials, your style, your sales proposals and with your product or service then these are the 2 emotions you are creating in your customers:
1) Boredom
2) Anger
And that doesn't exactly help you have an over-flowing bank account.
My Diva Dare For You?
Go over EVERYTHING YOU SELL in the next 4 days. I mean everything.
If I didn't know you - would I be curious about what you sell?
Or would I think you're the Mayor of Dullsville?
It's time for you to break free don't you think?
So there.
Love From Your Bossy Sales Diva,
Kim
P.S. If you loved this article, can you please pass it on to 3 of your sassy friends?
They'll receive my FREE Report: The 5 Biggest Sales Mistakes Women Make as well as my savvy and sassy sales tips each week. All they have to do is sign up at http://www.salesdivas.com
Thanks a million!
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest Sales Mistakes Women Make" at http://www.salesdivas.com
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